Presented By:
Ajaya Kumar Malla (24039)
Kanhei Lal Dandasena (24050)
CONTENTS
Objectives
Scope of the study
Methodology
Sources of data
Introduction
Identity
Purpose
Structure
Participants
Deliverables
Influences
Culture
Performance
Future Plans
OBJECTIVES
To understand the working of the organization
holistically.
To understand the interrelationship between
various departments and their relationship
with the environment.
To study the various roles and strategies of
various departments.
SCOPE
All the departments of the organization.
Other milk chilling Plant.
Sales Offices of the union
Other governing bodies like OMFED
METHODOLOGY
Interaction with the union staff
Formal interviews with the departmental heads
Interaction with the middle level staff
Discussion with lower level staff
Aggregation and analysis of the data.
Framework used
Universal Business Model
SOURCES OF DATA
Primary Data Sources
Reporting Officer
Employees
Retailers
Name
Location
Constitution
PURPOSE
Raison d’eter
Mission
“ We the GGGMU, dedicate ourselves to bring about
improvement in the rural dairy farmers in the Ganjam and
Gajapati Districts through primary co-operative milk societies
and making available hygienic and good quality milk and milk
products and be a leading dairy business organization in the
state in a challenging environment.”
We wish to achieve this through excellence in all our
operations.”
Target market
STRUCTURE
Physical deployment
Functional composition
Reporting structure
Physical Deployment
Marketing
Establishment
• Despatch
• Vehicle Maintenance
• Correspondence with the employment exchanges
• All employees related affairs like Training, PF, ESI, etc.
Contd…
Finance
• Budget statement & Expenditure Statement
• General accounting
• Costing inputs
• Wages and monthly salary accounting
MIS
• Pay roll system
• Milk billing system
• Product reconstitution system
• Sales management system
PARTICIPANTS
Owners
Channels
Suppliers
Consumers
Managers
Owners
State
Government
OMFED
ISNRMPO
Owners
Farmers
Channels
Milk producers DCS Chilling centre
Dairy
Consumers Retailers
Suppliers
Milk producers
Equipment producers
Consumables producers
Other dairies
Electricity boards
Contd.
Consumers Managers
Institutional
Household
DELIVERABLES
Products Services
• CRCM • Cattle health care
• Toned milk • Cattle feed &
• Buttermilk supplement
• Sweet curd • Artificial insemination
• Plain curd • Green & dry fodder
• Paneer • Cattle insurance
OMFED Products • Group insurance to the
member farmers
INFLUENCES
Political influences
Regulatory influences
Technological influences
Social influences
Competitors
CULTURE
Management style
Attitude to work
Personnel development