Repository on Maternal Child Health in India

Developed and Managed by National Child Health Resource Centre (NCHRC) National Institute of Health and Family Welfare (NIHFW) New Delhi

Key Features (1)

Launched in July 2010 Collection & management of 600 resource materials Free/open access to full text document or resource material for all users Child health information focuses on children 0-5 years, while Maternal health information focuses on the perinatal period Relevance of information from the public health perspective
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Key Features (2)

Updated information published from the year 2000 onwards Categorization of information into specific Topics & Themes Abstract, Keywords, Source & Year of Publication for each document along with cover page photograph Thesaurus (standardized vocabulary) & Link keywords IEC/BCC Gallery of more than 200 resources

Categorization
TOPICS
Maternal health Newborn child health Immunization Nutrition Diseases General information

Each topic divided into THEME

Policies, programs, guidelines Technical publication Trainings Statistical information Scientific article IEC/BCC Gallery

www.childhealthindiainfo.com / www.childhealthindia.info

Aim
To find the trends of accessibility by type of visitors, location, timing
To find the trends of utilization of information in the repository

Methodology
Secondary data analysis Data was extracted from Google analytics data source For the time period of July 2010 to June 2011. Monthly & quarterly categorization of data

Indicators
Total no. of visits to the site. No. of absolute unique visitors. Average time spent on the site. Bounce rate Sources of traffic Visitors by country Visitors by cities in India

Total no. of Visitors

14000 12000 10000 10077 11880

8854
6292

8000
6000 4000 2490 2000 0
July - Sept 2010 Oct - Dec 2010 Jan - March 2011 Apr - June 2011 July - Sept 2011

Total no. of visits

Number of Unique visitors

10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0
Unique visitors

July - Sept 2010

Oct - Dec Jan - March Apr - June July - Sept 2010 2011 2011 2011
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Av. Time sites (MIN.SEC)

7 6 5 4
Av. Time sites (MIN.SEC)

3 2 1

July - Sept 2010

Oct - Dec 2010

Jan - March Apr - June 2011 2011

July - Sept 2011

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Bounce rate
It is a important metric that is crucial to understand the behaviour of traffic It tells you the percentage of visitors leaving a site without visiting any other pages before a specified sessiontimeout occurs It is an important indicator for the website performance. Bounce Rate is categorized as: if < 20 = excellent 20-40 = very good 40-60 = good 60-80 = normal >80 = not good The site has shown an average bounce rate of 40 % (very 12 good) in the last one year (Range 52.96 to 38.7%)

Bounce Rate %
50
45 40 35 30 25 20

44.93 42.23 29.32 21.47 38.82

15
10 5 0
July - Sept 2010 Oct - Dec 2010 Jan - March 2011 Apr - June 2011 July - Sept 2011

Bounce rate %

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Direct traffic
The visitors who directly access the website by using the URL. In this it shows a peak of 28% initially than slowly dropped to min. of 20%

Referring site
No. of visitors who access the repository through reference of some other sites

Search engine
Visitors who accessed the site through some keywords using search engines like Google, yahoo, bing etc.

The website can be accessed by Direct Traffic mode an indicator of a very specific search. Referring site the site viewed by clicking on the links on some other site and through Search Engines like Google, Bing, and Yahoo etc. The website has been accessed by traffic mode by 20% while 50% is through search engines and 30% is through referring sites.

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Sources of Traffic to the site

70.00

66.5 63.5

60.00

51.8
50.00

Figures in %

41.9
40.00

30.00

27.95

30.1 27.4 19.2 17.2 20.79 17.5 16.0

20.00

Direct traffic%
10.00

Reffering site%
0.00

quarter 1

quarter 2

quarter3

quarter 4

Months

Search engine%

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Repository Catalogue till August 2011

Topics/ Maternal Newborn Immunization Nutrition General Diseases Total Themes Health and Child Information Health
Policies, programs and guidelines

12

17

16

17

22

18

102

Technical Publications Training Scientific Articles Statistical Information

39 11 26 10 98

58 36 45 7 163

19 15 9 5 64

59 11 19 2 108

39 23 4 4 92

21 25 16 0 80

235 121 119 28

18 605

Total

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THANK YOU!!!

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