What is an i-pad????

Is it a Phone? Is it a Laptop? Is it both Phone and Laptop?

Its Both and much more

Introducing the iPad

Introduction
Apple Inc. was founded by Steve Jobs and Steve Wozniak in 1976. It is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Apple launched ipad in us market in March 2010 and worldwide market in June to July 2010 The company operates 194 retail stores in the United States, and more in the United Kingdom, Japan,canada.

Architecture Of iPad
The A4 Processor It is a 32bit-ARM based system-on-chip designed by Apple. It is first used in iPad.It was first announced on Jan 27, 2010, during Apples Latest creation event. It runs at 1GHz and contains a Cortex-A8 CPU core with a power VR SGX graphics processor. It was custom designed by Apple engineers to be extremely powerful and efficient. It makes iPad fantastic for everything from productivity applications and to games. The A4 chips is so power efficient that it helps iPad get up to 10 hours of battery life on a single charge.

Technical Specifications
Size and Weight
Height: 9.56 inches (242.8mm) Width: 7.47 inches (189.7 mm) Weight: 1.5 pounds (0.68 kg) Wi-Fi model; 1.6 pounds (0.73 kg) Wi-Fi + 3G model

Technical Specifications
Display 9.7 inches (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology. 1024-by-768-pixel resolution at 132 pixels per inch (ppi). Fingerprint-resistant Support for display of multiple language and character simultaneously.

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Technical Specifications
Capacity Sensors
16GB, 32GB or 64GB flash drive.

Accelerometer Ambient light sensor Three axis gyro

Battery and Power

Built-in 25 watt-hour rechargeable lithium-polymer battery. Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music. Charging via power adapter or USB to computer system.

Technical Specifications
Wireless and Cellular Wi-Fi Model: Wi-Fi (802.11a/b/g/n) Bluetooth 2.1+ EDR technology

Wi-Fi + 3G Model: UMTS/HSDPA (850,1900,2100 MHz). GSM/EDGE (850,900,1800,1900, MHz). Wi-Fi (802.11a/b/g/n). Bluetooth 2.1+ EDR technology.

Models and prices

iPad Accessories
Ipad case Ipad Dock Keyboard Ipad Dock Ipad camera connection Kit

Reasons to buy ...

1) Undeniably cool...looks like a giant ipod and the look suprises quite nicely. 2) The best e-reader. 3) Helps for business, access mails, share documents, presentation etc.. 4) 5) 6) 7) Gamming. Makes it easy to share media. User friendly applications. Status Symbol

 Mobile Browsing Google maps

Applications

Itunes Music and Videos Photos Youtube e-book reader Appstore Connectivity Motion games


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1. Acer Iconia Tab A100 2. Acer Iconia Tab A500 3. ASUS Eee Pad Transformer TF101 4. Barnes and Noble Nook Color 5. HTC Flyer 6. Lenovo IdeaPad K1 7. Lenovo ThinkPad Tablet 8. Samsung Galaxy Tab 10.1 9. Toshiba Thrive 10.Vizio Tablet

v/s

Apple iPad Screen Resolution Operating System Storage Multitouch 9.7 inch LED 1024x768 iOS 4.1 16,32,64 GB Yes

Samsung Galaxy Tab 7 inch TFT 1024x600 Android 2.2 16 & 32 GB Yes

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Features

Apple iPad

Samsung Galaxy Tab

Calling

No

Yes

Battery

Upto 10 hrs

Upto 7 hrs

Camera

No

Yes

Bluetooth

2.1

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SWOT ANALYSIS
Strength
Sufficient resources assigned to process the product Ipad is attractive to both men and women Ipad Superior quality to compete Previous products has good name/standing Ipad has enhance major technology Ipad is a Wi-Fi device

SWOT ANALYSIS
Weaknesses
The product line is thin, incapable to develop in other market The price is high, which might switch customers to rival competitors Beginning new product while niche market is being directed by other rival competitors Poor advertisement plan, customers are not correctly introduce to the important use of ipad

OPPORTUNITIES
Chance to exploit strong finance Build up excellent support for prospect money value Chance for rapid market development-education gadget talented to read eBooks Chance for developing market trend

THREATS
Persistent market entry by new rival Risk of not attracting intended customers-hence loss instead of profit Exposed to the risk of business rotation

MARKETING MIX
PRODUCT
Ipad is a mobile gadget that read e-books glance webs, write and receive mails Sight movies and photos Wi-Fi connectivity Battery last 10hours

PRICE
Initially, ipad 16GB without 3G connectivity will be price at $499 Ipad 64GB with 3G connectivity will be price at $829 Six month later, ipad 32GB will be price at $399 and ipad 64GB will be price at $599

MARKETING MIX CONTINUES

Place
Indirect distribution via intermediaries Transport the products by lease truck to intermediaries Warehouse the products close to intermediaries- for easy transport and minimise cost.

Promotion
Advert on Television and Magazines with focus on: Target market Time to reach target market Attain the objective at the lowest feasible cost

Advantages
It uses the new 1Ghz Apple chip, so the processing is much more faster. Any existing iPhone App can be used. Its portable, smaller in size than a laptop. It has user friendly interface. It has 10hrs of battery life best compared to that of laptop. Can be used for both business as well as entertainment Apple appstore has got millions of applications, whereas samsung has got only thousands of them Accessibility-Voice over.

Disadvantages
No support for flash based applications. Multi- tasking is difficult. No support for SD card memory slots. Built in USB slots missing.

Less at your hands more at your finger tips

conclusion
The name iPad is a killing word, more than a product, its a statement, an idea and potentially a prime mover in the world of consumer electronics

Thank you