ARENA ANIMATION

Reasons for Joining the Course

– Intending Students

Can get good jobs 58 B’bnwr Pune B’glore Hydrbd

55 55 55 75
Popular institute 45

13 40 38 65
Good faculty 41
23 28 25 80
Great knowledge
38
enhancement 30 38 40 50

Latest thing/course these

22 3 15 33 35
days

Friends are studying here 22 5 5 13 55

5 30 5 28
Low/reasonable price 18
Intender
28 13 13 33
For basic computer
16
understanding/knowledge

Base : All Intending Respondents, 2006

 Deciding Factors While Joining
the Institute

Features which helped in deciding the Institute

Base - All Respondents 866
%
Visited and got a satisfactory counseling 57
Recommended by friends 50
Very good faculty and infrastructure 49
Well advertised 33
Conveniently located 29
Courses Reasonably priced 25
Flexible payment terms 21

Base : All Respondents, 2006

 To summarise…

• At an overall level, Multimedia, Animation, Programming, Software Engg, and

Basic foundation courses are the courses in demand among both current as well

as intenders.

• Choice of course does differ by cities

• Good Counseling followed by good faculty and infrastructure is the Awareness

level for most of big institutes

• With regards most important factor while deciding the institute this year,

location & visibility of the institute, also play a role in deciding the institute
 Top Line Findings of Tech Trends
2007

• 56 companies (animation studios, multimedia companies, print and publishing)

pan-India participated in the survey

• Top 3 tools in Animation are Flash (44%), 3DS Max (24%), Maya (22%)

• Top 2 tools in Visual Effects are Flame (55%) and Inferno (36%)

• Top 3 Compositing Tools are After Effects (48%), Combustion (28%) and

Shake (13%)

• Top 3 Editing Tools are Sound Forge (29%), Premiere Pro (25%) and Final

Cut Pro (21%)

• Top 2 rendering tools are Mental Ray (75%) and Gelato Pro (25%)

• In Interactive Multimedia, Director (88%) was followed by Authorware (12%)

 Top Line Findings of Tech Trends
2007

• JavaScript (25%), HTML (24%) and CSS (21%) are the top 3 contenders in

Games Development.

• Photoshop (28%), Illustrator (22%) and Corel Draw (21%) are the top 3 Print and

Publishing tools.

• Dreamweaver (71%), Z Brush (13%) and Deep Paint 3D (10%) are the top 3 in

the others category

• Almost all the roles in 2D/3D Animation are in equal demand.

• 50% of the respondents have evinced interest in recruiting Arena students.

 Top Line Findings of Tech Trends - 2007

• Creativity (15%), ability to work under pressure (14%) and ability to communicate

effectively (oral and written) (13%) are the top 3 soft skills sought by recruiters while

recruiting freshers.
• 93% of the respondents have recruited freshers in 2006.

• 88% have recruited less than 50 freshers in 2006.

• 77% of the respondents said that they look for 6 months to 1 year experience.

• 48% look for any graduation degree, 23% for any 3 years diploma and 19% not

concerned with educational qualification of students.

• 91% of the companies deliver a creativity test at the recruitment stage.

• 66% of the respondents pay 5k to 7k p.m to freshers, 18% pay 9k and above and

another 16% pay between 7k to 9k p.m

 Animation, a Dynamic Field

Animation is booming but the whole explosion is yet to take place. A peek into some

interesting figures by Nasscom.

• Global animation industry was estimated at USD 59 billion in 2006 and is expected
grow at a CAGR of 8% over 2006-2010, to reach USD 80 billion by 2010
• Indian animation industry is currently pegged at USD 354 million in 2006 and
expected to witness a growth of 24% over 2005 and increase to USD 869 million
by 2010
• The entertainment sector contributes 68% of the total animation market in India
• The share of fully animated movies is expected to increase from 15% to 28% by 2009
• Animation is shaping into the most explosive & dynamic industry and with this the
demand for well trained animation professionals is growing at an astounding pace.
• Animation industry needs over 30,000 people, while the demand met is a mere
10 % of the requirement
2008 – The Road Ahead
 Strategic Directions

 Consolidate and solidify ARENA’s position as “Asia’s leader in

Multimedia and Animation”
 Creating a stronger pull for ARENA – From Multimedia to Animation

 Complete Image Makeover –

 Product revamp – Inclusion of current dated technologies, Concepts and
Fundamental driven rather than only tool based
 Build an Interactive platform for showcasing ARENA Students - Exposure to
Industry and vice-versa - PERSPECTIVES
 Visibility and active Involvement with Industry Professionals
 Don the role of Animation Evangelist through close association with Animation
Bodies – Nasscom, TASI, ASIFA, ABAI, FICCI Frames
 Build on the Guru of Animation peg
Product Strategy - 2008
AAASP
 Need of the Industry

• Multimedia professionals: In publishing industry, Multimedia professionals function as

illustrators, animators, and graphic designers who design, compose and organize the
page layouts of magazines, books, and newspapers.

• Multimedia specialists: With convergence and interactive technologies being developed

every day, specialists in this area will be required for on-line education, and video
conferencing.

• Graphic Designers: In E-learning, advertising, and web designing industry, graphic

designers who create effective visuals or illustrations according to the concept or theme
for better communication are required.

• Animators: Animators with the knowledge of every aspect of animation, including both
2D and 3D animation for films and gaming. In 2D Animation, the subject is enhanced
while in 3D Animation the subject is shown in detail.
 Career Growth

 Gaming
 3D
 Audio & Video
 2D
Career
Growth
 Print
 Web

 E-Learning
AAASP 2008
 AAASP - 2008

SEMESTER I-Illustration and Graphics Suite

Overview This semester lays a foundation for learning sketching

and graphics skills.

Objective At the end of this semester, the student will be able to

discuss concepts of graphics, illustration, sketching,
and
digital graphics. The student will also be able to create
and edit images and publish them for different
industries.
Learning Outcomes Visualization of illustrations, imagery, creation of digital
graphics, editing, and optimization of graphics.
 AAASP - 2008

Semester I
Tools Duration
Illustration & Graphics Suite
Fundamentals of Computer, Multimedia Windows XP
and Internet 8
Basic Art drawing book 16
Concepts of Graphics & Illustration 16
Creating Illustrations - I Adobe Illustrator CS 3 20
Sketching Practices Concepts 8

Specialization in Creating Illustrations- II CorelDRAW X4 20

Digital Graphics Adobe Illustrator CS 3 ….
and Illustrations Image Magic Extended 40
Illustration Portfolio Project guide 24
Total Duration 160
Knowledge Enhancement - I Fundamentals of Design
Value Addition
& Visualization 8
 AAASP - 2008

Semester II- 2D Design and Animation Suite

• Overview:
This semester enhance skills in Anatomy Study, Storyboarding, 2D Animation,
Audio and Video Editing.
• Objective:
Prepares the student to acquire skills in dynamic multimedia elements like Web
Design, incorporating audio, video and 2D animation and applying them for
effective web & multimedia productions.
• Learning outcomes:
Storyboard writing, develop streaming audio, record and edit audio files, create
video content and produce streaming video for the web, 2D Web Animation and
develop 2D Design & Animation Portfolio.
 AAASP - 2008

Semester II
Tools Duration
2D Design and Animation Suite

Anatomy Study 8
Concepts of 2D Animation 6
Concepts of Storyboarding 6
Working with Audio Sound Forge 9 16
Video Streaming and Editing Adobe Premier Pro CS
3 28
Graphics and animation with Flash Macromedia Flash 24
Scripting with Flash Macromedia Flash 16
CS3
Advance Scripting with Flash Macromedia Flash 16
CS3
Specialization Web weaver Macromedia
in 2D Dreamweaver CS3 24
Animation 2D Animation Portfolio 24
Total Duration 176
Knowledge Enhancement - II Classical Animation
Value
or ToonBoom
Addition
storyboard Pro 8
 AAASP - 2008

Semester III - 3D Animation Suite

• Overview:
This semester deals with comprehensive training in 3D Animation and
special effects.

• Objective:
At the end of this semester, the student will be able to visualize and
create 3D animation and apply special effects.

• Learning outcomes:
Develop 3D animation with special effects and develop a 3D
animation portfolio.
 AAASP - 2008

Semester III
Tools Duration
3D Animation Suite
Concepts of 3D & Animation 8
Modeling with 3D 3D max 2008 28
Lights, Camera and Animation 3D max 2008 24
Painting 3D Objects Deep Paint 3D 8
Character Animation and Visual Fx 3D max 2008 &
Character Studio 32
Specialization Concepts of Digital Filmmaking 8
in Digital Film Visual Fx Combustion 44
Making and
Special Fx 3D Animation Portfolio 24
Total Duration 184
Knowledge Enhancement - III Concepts of
Value Addition
Character Design in 8
Animation
 AAASP - 2008

Semester IV - Higher Diploma in Advanced 3D Suite

• Overview:
This semester deals with comprehensive training in high-end (Advanced)
3D Animation.
• Objective:
Prepares the student to acquire skills for visualizing and
mastering 3D Animation Process – Modelling, Texturing &
Lighting, Rigging & Animation.
• Learning outcomes:
Develop High end 3D Animation.
 AAASP - 2008

Semester IV
SuiteTools Duration
Advanced Animation Suite

Modeling with Maya MAYA UNLIMITED

2008 24
Texturing with Maya MAYA UNLIMITED
2008 16
Lighting and rendering with Maya MAYA UNLIMITED
2008 24
Rigging with Maya MAYA UNLIMITED
2008 16
Character Animation with Maya MAYA UNLIMITED
Specialization 2008 12
in Maya
Character Animation Portfolio PROJECT 32
Total Duration 132
Value Knowledge Enhancement - IV Character anatomy
Addition 8
 AAASP - 2008

Semester V – Specialization and Portfolio Development Suite

• Overview:
This semester covers advanced Maya tools with specialization
in the area of interest and portfolio development.

• Objective:
At the end of this semester, the student will be able to learn
the advanced features in Maya – Paint Effects & Dynamics,
besides learning to animate the characters using Motion
Builder. They will chose their area of specialisation and create
a Project / Portfolio.

• Learning outcomes:
Maya – Dynamics & Effects, Specialization and Portfolio.
 AAASP - 2008

Semester V
Specialization in Character Animation and Digital Portfolio Tools Duration
Development
Paint effects and dynamics using Maya 20
Realistic features with Maya Maya Unlimited 2008
8
Character animation with motion builder Motion Builder 7.5
28
Specialization (Any one option) 1. Modelling and
texturing
2. Lighting and
rendering
3. Rigging and
animation
4. Compositing and 40
VFX
Project Portfolio Demo Reel
40
Orinetation to creative test
8
Total Duration
124
Knowledge Enhancement -V Workshop and/or studio
Value Addition visits
8
 DURATION

Summary
Semesters Hours Months
Semester I 160 7
Graphics & Illustration
Semester II 176 7
2D Design & Animation
Semester III 184 8
3D Animation
Semester IV 132 6
Advanced 3D Animation
Semester V : 124 5
Specialization and Portfolio Development

Grand Total hours 776

Duration (in months) 32
 AAASP - Product Structure
Entry

Illustrations & Graphics Suite

2D Design & Animation Suite

3D Animation Suite

Higher Diploma in Advanced Exit HDA

3D animation

Specialization & Portfolio Exit AAAS

P
 Entry & Exit Options

Direct Entry Exit Exam

Sem 1 Entry NA Yes

Sem 2 NA NA Yes

Sem 3 NA NA Yes

Sem 4 NA A Yes

Sem 5 NA A Yes
 E- Projects

eProject is a step by step learning environment that closely simulates

the classroom and lab-based learning environment into actual
implementation. It is a project implementation at fingertips!! An
electronic, live juncture on the machine that allows to:

• Practice step by step, a laddered approach.

• Build large and robust applications.
• Usage of tools in applications designed by user.
• Single program to unified code leading to a complete application.
• Learn implementation of concepts in a phased manner.
• Enhance skills and add value.
• Work on real life projects.
• Feel real life scenario and help to create complex and useful applications.
• Mentoring through e-mail support.
 Evaluation Pattern

• It is also very important to assess the effectiveness of the course and keeping
this in mind, At Arena, the evaluation style is designed with the objective of
creating well-trained & fully qualified professionals ready for the industry.

• Students will be evaluated on each semester and the grades will awarded
accordingly
• The evaluation will consists of the following 4 components
– Assignments
– Internal Tests
– Project
– Semester End Examination
• Assignments – depending on the no.of modules taught
• Internal Tests – 2 tests in every semester of 25 marks each
• Project – 1 project at the end of semester of 100 marks
• Semester End Examination – OES (Online Examination System) at the end
of each semester of 50 marks
 Your Dream Career Is Calling

• Arena Animation firmly believes that to be successful, it is

imperative that its students are prepared for the transition from
academics to the rigors of the professional world.

• The Placement department of Arena constantly interacts and co-

ordinates with top-notch companies to bring the best jobs within
the reach of its students. It also help students to get the best
placements in today’s Animation job market

• Placement Cell organizes the following activities on a regular

basis:
– Workshops
– Group Discussions
– Seminars
 Target Audience

• 10+2 or undergraduates

• Any stream

• Students with a creative bent of mind

• Students wanting to make a career in Animation

 The Counseling Flow

• Step 1: Welcome
– Greet the enquiry and make him comfortable

• Step 2: Attend to the needs of the customer

– Carefully listen to the needs of the customer
– Analyze the needs of the customer by asking MINIMUM questions
– Validate the needs and get into an agreement with the student on how the course
will benefit the customer
– Reassure the customer of his career decisions
– Highlight the industry figures on Animation Industry & it’s scope

• Step 3: Suggest the course

– Highlight the strengths & USP’s of Arena (you can use the Flip Chart to do so)
– Explain the course, curriculum design & development process
– Talk about the specialization, value adds in each semester
– Mention about eProjects
– In detail explain about the evaluation in each semester
– Explain semester wise career options
– Take the help of the faculty for any technical queries
 The Counseling Flow

• Step 4: Placement Opportunities

– Show the testimonial booklet & the testimonials of your center
– Mention about the job openings & also about the future prospects in the
animation industry

• Step 5: Closing
– Disclose the fees
– Start with jotting down the installments and at the end show the total value of
the course and not the other way
– Give the batch details (Do not easily agree on the batch the customer wants
even though it is available)
– Maintain a dummy Batch Allocation Register which is more or less full
capacity

• Step 6: Objection Handling

– Handle any kind of objections with ease
– Price Objection – DO NOT GET HASSLED
• Be confident about the product & the brand
• Show the per hour realization, i.e., per hour cost to the customer
• Mention about the value adds, courseware etc
 Guidelines

• A genuine SMILE
• Make the enquiry comfortable and ask for a glass of water
• If the enquiry is accompanied by a parent, go one step further
by asking for some Tea or Coffee
• Register the name of the enquiry’s at the first instance itself
• Ideally fill the enquiry form so as to avoid wrong data being
filled by them & also this way you get time to understand the
enquiry & suggest the correct course
• Try to build conversation while filling up the enquiry form so
that you are able to gather maximum information
• Try to find out his routine schedule so that you know what time
to follow up
 Guidelines

• Also try to find out about the parents background &

schedule and also the decision maker in the family, so that
it becomes easier to contact them if needed
• Do not sell but suggest
• Build the attitude of a guide or more over behave like an
elder sister
• Do not try to avoid objections but try to give solutions in a
calm fashion
• Respect his future career plans and build confidence in him
• Never try to contradict the enquiry
• Be confident of your product and hence justify the pricing
• Explain the product with the same confidence which in
turn will eliminate all doubts with the enquiry
 Guidelines

• Do not avoid handling any queries on the competition and

talk about the competition with equal respect
• DO NOT bad mouth the competition
• Never show your eagerness to sell the course
• Always ask the enquiry to get back to you rather than you
asking when to call him
 Thank you

tejis@aptech.ac.in