target and a group of similar firms, called the peer group, to estimate the value of the aimed firm.
global valuation of the firm Value = multiple of the profitability capabilities Balanced market rates.
http://wise.fau.edu/~ppeter/fin4422/multiples.pdf
Growth in revenue
Cash Flow
Compared valorisation
Price to Book Ratio (PBR) : Market price per share/ Book value per share
It is meaningful only if the book value represents the market
Q&A