THE UB GROUP

A GLANCE

THE UB GROUP

A GLANCE

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PRESENTED BY : Divakar Sharma Mohammad Shamshad Jayesh Chavhan Gulam Rain Ahmar Shaadab

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INTRODUCTION
The UB group was founded in 1857.
Founder- Thomas Leishman. Vittal Mallaya was elected as first Indian director

in 1947. Initially it started manufacturing bulk beer for British troops. KINGFISHER the companys most profitable brand, made a modest entry during 1960s.
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INTRODUCTION
The UB Group formed long relationship with Hoechst

AG of Germany to create the Indian pharmaceutical company, currently known as Aventis Pharma, Indian subsidiary of the global Pharma major Sanofi-Aventis.
The UB Group controls 60% of the total beer in India.

It has undisputed market leadership with over 50%

market share of India.

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INTRODUCTION
The flagship brand, Kingfisher is now sold in over 52 countries. The UB group is also into manufacture of Fertilizers and Information technology.

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PRODUCTS OF UBL
Kingfisher Premium Lager-650ml Kingfisher Premium Lager-330ml Kingfisher Strong Lager Beer-650ml Kingfisher Strong Lager Beer-330ml Kingfisher Stubby-250ml

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PRODUCTS OF UBL
BRANDIES
Honey Bee Mc Dowells No.1

RUMS

Old Cask Mc Dowells Celebration Royal Treasure White Caribbean White

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PRODUCTS OF UBL
GINS
Blue Riband Mc Dowells London

VODKAS Premium Romanov Red Czar

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PRODUCTS OF UBL
Whisky
McDowells Premium Malt McDowells No.1

Bagpiper
Diplomat Bagpiper Gold

Black Dog
Single Malt

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SWOT Analysis
STRENGHTS
Market leader in beer segment

Enhanced brand equity and retention

Increase in disposable income

Liberalization in retail/distribution
Latest technology machinery

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SWOT Analysis
WEAKNESSES
Too much Government taxation and regulation

Difficulty in availability of raw material

The Indian market infrastructure is a barrier to higher growth

Globalization allows 100%FDI

Per capita consumption is low
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SWOT Analysis
OPPORTUNITIES
Acceleration in demand for beer in the coming years due to growth in income Promotional events like voice of Goa and great India Oktoberfest

UB focuses on consolidation of brands

Diversification in different stream of life span Age
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SWOT Analysis
THREATS
Various duties, tariffs, and other charges on beer Various structure of taxation in states Rapidly changing govt. policies Heavy fluctuation in raw material price Highly competitive market Changing government policies
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PRICE
Critical factor since pricing similarities

Has been controlled in the following ways: From furnace oil fired boilers to solid fuel

boilers Dedicated design registered bottles Company has entered into long term agreements for securing supply of malt & barley
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PROMOTION
Company has spent 28% of net sales on selling

and brand promotion exercise Continued its investments in brand building, especially behind the Kingfisher Brand High profile association with five of the eight IPL teams Its association with football by signing on as the title sponsor of the Goa Professional League.

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PROMOTION
Very visible and prominent sponsor of the Force

India team. Continued its association with large city-based sporting events Strengthened its association with fashion by being a key sponsor to the India Couture Week, Wills Lifestyle India Fashion Week and the Lakme Fashion Week, apart from the fashion weeks
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PROMOTION
Kingfisher Pubrock Fest
The Kingfisher Voice of Goa talent hunt for

being extremely closer to the hearts of Goans. Kingfisher Swimsuit Calendar Channel NDTV Good Times continued into its third year.

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PLACE
The Indian market infrastructure is a barrier to higher growth

but still in India around 65,000 outlets including shops,bars and restaurants roughly one outlet for every 18,000 residents Mumbai has around 2,500 outlets

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PRODUCT????
Kingfisher strong
Kingfisher mild Kingfisher Blue Kingfisher Ultra Kingfisher red London pilsner

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PRODUCT LIFE CYCLE

KF U,B KF D,LP
KF S,M

Introduction

Growth

Maturity

Decline

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COMPETITORS
Dollex Industries Ltd.
Empee Distilleries Ltd. Globus Spirits Ltd. Indage Vintners Ltd. Millennium Beer Industries Ltd.

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COMPETITORS
Mount Shivalik Industries Ltd. Winsome Breweries Ltd. Sab Miller Skol breweries ltd

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BRAND STRATEGY
Kingfisher name is enough.
Below this name there are various products

like: 1. Kingfisher Lager Beer 2. Tajmahal Beer 3. Kingfisher Strong 4. London Pilsner

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MARKET PENETRATION
KINGFISHER LAGER PREMIUM
KINGFISHER STRONG

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MARKET DEVELOPMENT
Tajmahal
London Pilsner

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PRODUCT DEVELOPMENT
KINGFISHER DRAUGHT
KINGFISHER BLUE KINGFISHER ULTRA

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MARKET DIVERSIFICATION
KINGFISHER LEISURE WEAR
KINGFISHER AIRLINES KINGFISHER SWIMSUIT CALENDAR

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PORTERs 5 MODEL

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BCG MATRIX

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MARKET ANALYSIS CBD BELAPUR SECTOR-4 & 5

PRODUCT AISHWARYA R&B
700 229 82 99 61 16 463

MEENAKSHI R&B
840 440 30 120 360 30 380

PADMASHREE R&B
700 360 60 50 200 60 180 400

SHYAM WINES (BOXES)

450 300 60 60 70 40 50 60

KF STRONG KF MILD KF ULTRA KF BLUE BUDWISER CARLBERG TOBERG FOSTER

HAWARD KHAJURAO

204 38

200 70

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ACHIEVEMENTS AND AWARDS

Water Digest Award for the year 2009-2010
Award for Pollution Control and

Environmental Protection
Prestigious Gold Medal in the World Beer

Championship 2009.

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CONCLUSION
The UB Group has various departments.

Each department has unique function.

Its strong management team accomplishes

the objectives set by head office. Management teams are professionally managed with significant industry experience. It also fulfills its corporate social responsibility through creating a public health center.
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REFERENCES
www.ubgroup.com
www.mcdowellworld.com www.kingfisherworld.com www.beerme.com www.economictimes.com

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