Henri Nestle combined cows milk with wheat flour and sugar to produce a substitute of mothers milk for

does children who couldnt accept breast feeding He also began manufacturing and selling carbonated mineral water. The company was involved in the production of nuts oil, rum, and vinegar. Nestle launched the worlds first instant coffee in 1938. By the 1960s Nestle was one of Switzerland's biggest company with over 200 factories around the world.

 To

be the worlds largest and best brand food manufacturer.

of the thirty selling products out include nestle logo.

Eight Not

only make well selling products but be the best in the food market

Nestl Offices Worldwide HEADQUARTERS: Nestl S.A. Avenue Nestl 55 1800 Vevey Switzerland

in india at Gurgon, hariyana.

Vision Using research make better food so that people live better life

mission Strives to a leader in nutrition, health and wellness

Development and marketing of milk - Creation of the product progressed due to the urgent need of a substitute for infants who could not consume any food

food product for infants begin in 1867

Infant formula foods were matured around the 1920s - As an alternative to breast
milk

Sales boost after WWII and reached it climax in 1957 Market took a downturn around 1970s

- Nestles decided to market to

countries like Africa, South South Africa, and Far East because of population growth

Total sales including of infant formula and other milk products was about $3.2 billion. Nestle makes up about 40-50% of the market in developing countries
-U.S. companies American Home Products, Bristol Meyers, and Abbot Labs make up about 20% - Foreign corporations come in at about 20-30% - $600 million of sales came from developing countries

The market in 2011 was expected to grow at about 20 to 30 % per year

Owns and controls various companies in the food and cosmetics industry - I973 Nestl benefits from catering services, restaurants, and hotel operations with the Stouffer Corporation -1975 the company bought food processor Libby, McNeil & Libby -1979 Beech-Nut the baby food maker became apart of the list In 1980 the company expanded it marketing of products to countries like Europe, Africa, North America, Latin America, The Caribbean, Asia, and Oceania

- Diary products, instant drinks, and culinary/sundry were among the top three - Infant foods, Infant formula, and dietetic tallied in at less than 10 percent of the corporations sales

Generated Sales of billion in

Nestles marketing strategies seem to be somewhat forceful

Marketing of the nestle came in many forms which include radio, newspaper, magazines, billboards, and loudspeakers, TV ads Free samples of bottles, nipples, and measuring spoons were given out to consumers Conducting school level competitions

Market their product through celebrities

Segmentation: based on lifestyle and habits of urban and rural families Targeting: family, kids, office gores Positing: with statement such as 2 minute noodles' easy to cook mint with hole have a break, take kit Kat Differentiation: taste, flavor, quality, packaging

PROMOTION STRATEGY FOR MARKET EXPANSION AVAILABILITY OF NESCAFE ENHANCED THROUGH AN EXPANSION OF THE VENDING MACHINE NETWORK. NEW CONSUMPTION OPPORTUNITIES FOR CHOCOLATES AND CONFECTIONERY WERE IDENTIFIED AND DEVELOPED IN AREAS LIKE RAILWAY PLATFORMS, COLLEGE CANTEENS AND MAJOR EVENTS. NESTLE SET UP CAF NESCAFE AND COFFEE CORNERS ACROSS METROS AND MINI-METROS.

Strengths Own largest worldwide baby food company (Gerber) Worlds #1 food company in terms of sales ($104+ million net in 2008) World leader in coffee (Nescafe)

Weaknesses

History of poor accusations and lawsuits Violations of world health organization codes

Opportunities

Threats

Joint ventures with general mills, coca-cola, L'Oreal, Jenny Craig and Colgate-Palmolive

Once

Nestle sells its share with Alcon they will be able to focus on the food and beverage aspects of the business

Biggest competitors are Cadbury, Britannia, Hatsun and GSK, etc,,, Repeating past unethical behavior

Nestl expands across many different markets including beverages, ice cream, baby foods/formulas, soups, frozen foods, snacks, pet care and of course candy. Some of Nestls main brands include:

Kit Kat, Polo, Milkmaid, Crunch, Quality Street, Milky bar Nestea, Nescaf, Tasters Choice, Stouffers, Lean Cuisine, Huckleberries, syrups Purina, Friskies, Fancy Feast, honey, jam, Ice Cream, Ice Mountain, Nescafe Sunrise, nestle munch,

Nestle, the world's largest food company, brushed off fears of commodity price inflation and global slowdown to post the forecast 15.8 percent rise in 2007 net profits sending its shares higher. Like 2007 the year 2008 is also the year of global growth. In 2008, consolidated sales were CHF 109.9 billion and net profit was CHF 18.04 billion. Research and development investment was CHF 1.977 billion. Sales by activity breakdown: 27% from drinks, 26% from dairy and food products, 18% from ready-prepared dishes and ready-cooked dishes, 12% from chocolate, 11% from pet products, 6% from pharmaceutical products and 2% from baby milks. Sales by geographic area breakdown: 32% from Europe, 31% from Americas (26% from US), 16% from Asia, 21% from rest of the world.

Nestl Indias objective is to manufacture and market the companys products in such a way soas to create value that can be sustained over the long term for consumers, shareholders, employees and business partners. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food product sat affordable prices. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, nutrition and wellness through its product offerings