MEANING OF INVESTMENT
Certain Time
Uncertain Risk
Planning Horizon
Risk Appetite Return Expectation
Long duration
Moderate Modest
Short duration
High High
Basis of Decision
Fundamental Relies on hearsay, aspects and careful market psychology evaluation about prospects of firm
Mostly uses own funds Normally resorts to borrowing
Leverage
INVESTMENT ALTERNATIVES
Equity Shares
MF
Real Estate
Precious Objects
Risk
Marketability
Tax Shelter
Convenience
STEPS IN PORTFOLIO MANAGEMENT STEP 1: Specification of Investment Objectives and Constraints - Objectives: Current income, capital appreciation, safety of principal - Constraints: Liquidity, time horizon, tax, special circumstances STEP 2: Choice of Asset Mix - Proportion of stocks and bonds in the portfolio - Depends on risk appetite and investment horizon of investor STEP 3: Formulation of Portfolio Strategy - Active: Resort to sector rotation, security selection, market timing to earn superior risk adjusted returns - Passive: Holding a diversified portfolio STEP 4: Selection of Securities - Stocks: Fundamental and Technical Analysis - Bonds: YTM, Credit Rating, Tax Shelter, Liquidity
Eclectic Approach
Inadequate comprehension of risk and return Vaguely formulated investment policy Nave extrapolation of the past