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DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business Organisation
Topic : Advertising
Sub Topic : Media of Advertising-print media
Duration : 50 Mts.
Teaching Aids : Power Point Animations

CCP104.105 to 106 1
Objectives

On completion of this period, you would


be able to:
 Explain the various Print Media of Advertising
and their merits and demerits

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Recap

So far we have learnt,


 Various Traditional Media of Advertising
 Merits and Demerits

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Print Media of Advertising

 Pamphlets
 Newspapers
 Magazines

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Pamphlets

 Simple and smaller piece of paper


describing the features of a product

 With or without visuals

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Merits

 Explanation about the features


 Visuals may appeal
 Create/ arouse desire to purchase
 Time for steady

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Demerits

 May fall in the hands of those who do not


require
 Limited area of coverage
 Wastage
 Only limited can benefit
 Demonstration than explanation will be more
appealing

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Newspapers

 Advertising through Newspapers


 Includes visuals/ slogans
 Products of international nature

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Merits

 Larger circulation
 Economical
 Repetitive value
 Timeliness and flexibility
 Choice of Market

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Demerits

 Only literates get benefited


 Life of a newspaper is limited
 Not useful for lengthy advertisements

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Periodicals / magazines

 Varying time intervals, namely Weekly, Monthly,


Fortnightly, Quarterly, Bi-annual

 Scope for lengthier advertisements

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Merits

 Studied at leisure and ease


 Longer effective life
 May be read by more people than needed
 Reaches more audience

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Demerits

 Only literates get benefited


 May not reach to the required audience
 May not appeal to a particular product

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Summary

So far we have learnt

 Print Media of Advertising


 Merits and demerits

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Quiz

1. If the advertisement is to reach many


people, the most convenient medium is
_____

a) Exhibition
b) Newspaper
c) Door to door canvassing
d) None of the above

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Frequently asked questions

1. Explain the various print media of


advertising, it’s merits and demerits

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Assignment

 Collect fire printed advertisements in


pamphlets and verify the features and
their suitability
 Collect 5 newspaper advertisements and
analyze the features of those
advertisements
 List six boarding advertisements and the
features of the products advertised
therein

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