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Brain Fingerprinting

Jessica Laks Jessica Laks


April 26, 2005 April 26, 2005
Background
Brain Iingerprinting: technique used to Brain Iingerprinting: technique used to
determine scientiIically what inIormation is, determine scientiIically what inIormation is,
or is not stored in a particular brain or is not stored in a particular brain
Not a measure oI guilt or innocence Not a measure oI guilt or innocence
Measures the response to visual or audio Measures the response to visual or audio
stimulus stimulus
Applications
National security National security
Medical diagnosis Medical diagnosis
Alzheimer`s Disease Alzheimer`s Disease
Advertising Advertising
Crimial justice system Crimial justice system
National Security
IdentiIy terrorists and IdentiIy terrorists and
accomplices prior to accomplices prior to
attacks by determining attacks by determining
whether speciIic whether speciIic
inIormation is inIormation is
embedded in the embedded in the
memory oI the subject memory oI the subject
Medical Field
Alzheimer`s Disease Alzheimer`s Disease
Detects P300 Detects P300
brainwave brainwave
Symptoms Symptoms
reversible through reversible through
dietary and dietary and
medicinal changes medicinal changes
Pharmeceutical Pharmeceutical
companies companies
See eIIects oI new See eIIects oI new
medication medication
Doctors can Doctors can
monitor treatments monitor treatments
and adjust them and adjust them
Advertising
Brain Iingerprinting allows advertisers to Brain Iingerprinting allows advertisers to
determine what inIormation Irom an ad is determine what inIormation Irom an ad is
retained in memory retained in memory
What elements do people pay attention to What elements do people pay attention to
What type oI media is most eIIective What type oI media is most eIIective
How to advertise to people all over the How to advertise to people all over the
world world
Criminal Justice
Used with MERMER technology Used with MERMER technology
FBI and CIA endorsed to convict criminals FBI and CIA endorsed to convict criminals
P300 brainwave is emitted iI a memory P300 brainwave is emitted iI a memory
oI presented stimulus exists in the brain oI presented stimulus exists in the brain
DiIIerence between perpetrator and the DiIIerence between perpetrator and the
innocent is the memory oI the crime innocent is the memory oI the crime
scene embedded in the brain scene embedded in the brain
National National
security security
Medical Medical
diagnosis diagnosis
Advertising Advertising Criminal Criminal
justice justice
Pros Pros SaIer US SaIer US
Stop terrorists Stop terrorists
beIore they beIore they
attack attack
Can save Can save
thousands oI thousands oI
lives by early lives by early
detection detection
More More
personalized personalized
treatments treatments
Focus ad Focus ad
campaigns campaigns
speciIically on speciIically on
what works what works
Puts criminals Puts criminals
in jail in jail
Reduces Reduces
number oI Ialse number oI Ialse
accusations accusations
Cons Cons InIringement InIringement
oI privacy Ior oI privacy Ior
citizens citizens
Can rely on Can rely on
racial proIiling racial proIiling
Time Time
consuming Ior consuming Ior
patients who patients who
need constant need constant
monitoring monitoring
Constant testing Constant testing
Ior new products Ior new products
can become time can become time
consuming and consuming and
expensive expensive
Must Iind random Must Iind random
people to use as people to use as
test subjects test subjects
Possibility oI Possibility oI
inaccuracy inaccuracy
Can be relied Can be relied
on too heavily on too heavily
ReIerences
http://www.nightwithaIuturist.com http://www.nightwithaIuturist.com
http://brainwavescience.com http://brainwavescience.com
http://news.nationalgeographic.com/news/2 http://news.nationalgeographic.com/news/2
001/07/0705wirelies.html 001/07/0705wirelies.html

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