Competencies are seen mainly as inputs. They consist of clusters of knowledge, attitudes and skills that affect an individuals ability to
perform.
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Competencies are based on Knowledge: - information accumulated in a particular area of expertise (e.g., accounting, selling, servicing, management) Skills: - the demonstration of expertise (e.g., the ability to make effective presentations, or to negotiate successfully)
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Identifying Competencies required by organisations Designing the Assessment/Development Center ( For Selection/promotion and development of managers)
In this we develop a framework to identify competencies for each job by linking its goal with the Organizations Goal.
Define the Mission of the Organization Develop Vision of the Organization. Set Goals for the Organization. Define Departmental and Sectional Goals.
Define Goals for Individual Jobs.
To spell out the spirit and the core objectives for which the Organization exists.
To show lights on where and how we are moving to realize the vision of the Organization.
Giving a concrete shape of vision Making feasible targets and quantifying them to ensure target in line with the mission and the core objectives of the Organization. Give a time frame for achieving for those targets. Set SMART Goals.
S:Specific M: Measurable A: Achievable R: Relevant T: Time Frame
Role
- Penetrate the new marketing segment. -Develop new marketing techniques. -Strengthen Brand Image.
Goal
Increase Sales Volume by 30%
Role
-Penetrate the new marketing Segment. -Develop new marketing techniques. -Strengthen Brand Image
Task
-Advertising. -Promotion. -Customer Care. -Direct Sales. -Multi Level Marketing. -Promotional Sales. -Branding through Electronic Media. -Branding through Print media. -Branding through Press conference. -Locating perspective distributors. -Finalizing terms of distribution. - Appointing distributors and monitoring distribution. - Appointing area wise dealers. - Conducting survey of each territory. - Monitoring sales through dealers network.
-Appointment of distributors.
Tasks
-Direct sales -Multi Level Marketing -Promotional Sales -Branding through electronic media
-Customer Focus -Presentation Skills -Decision making -Market Research -Entrepreneurship -Computer Savvy -Team management -Good Product Knowledge.
-Branding through Electronic Media. -Branding through Print media. -Branding through Press conference