Nestle Mineral water

Introduction

Swiss company. Around 2 million people working all over world. Operating in more than 80 countries. Worlds leading food & beverage company. People, brands & products are key to success.
.

History of Nestle

Henri Nestle established nestle in 1867 in Switzerland Henri Nestle developed a baby formula that saved a child's life.

Social Responsibilies

Environment

Clearly defined Chemical Policy

Sustainability

Quality
.

Global Organization

Mission Statement

At Nestle, we believe that research can help us make better food so that people live a better life.

Vision Statement
The Nestle global vision is to be the leading health, wellness, and nutrition company in the world.

History of Nestle Pure Life

Nestle Pure Life was first launched in 1998 Purpose was to meet the global need for a safe drinking water Pleasant taste at an affordable price

Objectives of research

The objective of our research is to study Beijing Market.

To introduce our product nestle in Beijing (China).

To make the Marketing Plan.
.

Demographics of Beijing
1 2 3 Name Area Population Beijing Municipality 16,800 square kilometers The population of Beijing is expected to exceed

15.5 million by 2010. 4 Location Beijing is located on the north of the Hubei
(North China) 5 Natural Resources Beijing has a diversified with mountains resources. &

Economic Situation:

GDP rate 772.03 billion Yuan annual

Marketing Plan

Marketing Plan
Components
Market Research Target Market Product Competition Distribution Channel Market Strategies Pricing and Positioning Budgeting Marketing Goals

Research Methodology
Primary Research
Questionnaires We have distributed questionnaires to a sample size of 50 people. With the help of which we are able to know about our product. Interview We have done an interview with the Mr. Fahad Raza (Channel Incharge-NP). With the help of this interview we are able to know different marketing strategies used by Nestle.
.

Research Methodology Cont..

Secondary research
In order to collect data through secondary research method we have used the most convenient form of this research i.e. Internet.

Target Market

We will target every one as follow, but our main focus will be on retailers Individuals House holds Businesses Retailers

Product

Our Product is Nestle Pure Life.And it comes in the sizes as shown. 0.5L 1.5L 12L 19L

Our product relates to the Beijing market in a way that there is a very huge demand of water in the market.

Competition
SWOT Analysis of China Maifan Stone Alkaline Water Strengths: Locally Strong brand reputation Modern equipments Quality process and procedures

Weaknesses:

Focuses on Elite class No promotion through advertisement

Competition Cont..
SWOT Analysis of China Maifan Stone Alkaline Water Opportunities: Advertisement Reduction in Prices Expansion in market Threats: Price conflicts with competitors Economic pressure Changing consumer trends

Competitor Edge
SWOT Analysis of Nestle Strengths: Modern equipments Globally Strong brand reputation Quality of our product

Competitor Edge Cont..

Weaknesses: Competitors have more access to distribution channels Opportunities: Joint ventures Moving in to new market segments Developing new marketing campaigns Threats: Competitors Changing consumer trends Increase in Trade barriers
.

Distribution Channel
The channel which we will focus in the early stages is Retailers. Because the retailers in Beijing have more knowledge about the market place.

Advertising
(Print , Electronic media)

Direct marketing
(brochures, flyers)

Web site (Internet Marketing)

Personal selling

Pricing, Positioning
Price: Our pricing strategy is very competitive it will be 1.5 Yuan per 0.5 liter. 7.5 Yuan per 1.5 liter. 16 Yuan per 12 liter. 24 Yuan per 19 liter. Positioning Strategy We have created a reputed perception about our brand through strong jingles and slogans (Great Water, Great Taste).

Budgeting

Budget
Finance 400,000

Production
200,000

Raw material
125,000

Others
75,000 Wages 15,000

Misc
50,000 Marketing 100,000 Transport

Salaries
35,000 Internet 50,000
Road

Broadcast 20,000

Newspapers 30,000
Others

50,000

45,000

5,000

Marketing Goals

Increase in Sales Profits Increase Customer's satisfaction Attract more & more Customer Awareness of brand

Suggestions
The strategies should be according to market trends. The price of the product should be in accordance with their competitors price. The product should be in reach of every one. They should run such campaigns which attracts every one.
.
.

Conclusion

At the end it may be concluded that the project provides us with an opportunity to experience a real time scenario. We got a chance to get involved in the practical life. We have learnt that how processes and activities studies should be formulated.

Thank You