COLOUR: The main colours in this poster are black and white.

The background is a solid black, which white writing and bright images overlaying. The use of colour gives the audience an instant feel of the film being within the horror genre. The use of dark and light colours could represent the binary oppositions in this film which is Good vs Evil. The hair colour of each the social worker and the little girl Lilly are also very significant in this poster. Which help us to realise which character is good, and which is Evil.
The glowing white smoky substance at the bottom left hand corner of the page seems to resemble the presence of a spirit. The glowing white also ties in with the title of the film.

The two characters are positioned in the bottom right hand corner of the poster, which could represent the two characters being trapped and isolated. However, there is a bright white light which appears to be light gazing through an open door, which could be an opportunity for the social worker to escape.
Despite the audience being able to make assumptions that there is a battle between Good Vs evil, we are unaware of which character is which. Therefore this creates a narrative enigma, making us want to see the film to gain a full understanding of the characters and plot.

The title Case 39 is written in a type writer style which Is very appropriate for the story line, as every case has many written reports on it. The title is also very prominent within the poster almost referring to Lilly as a case rather an a child. The 39 is also larger the case which emphasises the number of the case. This leads the audience to question the significance of the number 39. At the top of the poster there are the words some cases should never be opened. This yet again creates negative enigma as it forces the audience to question whether this is a case that shouldnt have been opened and why. There are the also the words Theyll never stop. Followed by the release date.

The 3 main cast members are written in white writing which stands out against the black background. This emphasises the cast; Renee Zellweger, Ian McShane, Bradley Cooper. The cast are the main selling point for this film, as we are able to gather an understanding of what style the film will be and how good it will be.
Under the Case 39 is a list of other cast members and people involved within the film. However, this is presented in a narrow list form. This links in nicely with the words bellow Theyll never stop. All writing is on the top of the poster, with the image at the bottom. This could represent all the time and effort that goes into writing cases.