PROCESS OF COMMUNICATION

BY V P Bhagat

Process of Communication
The

process of communication requires a full cycle of events from sender to the receiver and back to sender. The complete cycle of communication consists of encoding a message by a sender, transmitting it through a medium and decoding the message by a receiver.

Process of Communication
The communication process comprises of the following elements and activities : The Sender The Sender has an idea. The Sender encodes the idea into a message. The message travels through the channel. Noise in the transmission process The receiver provides the feed back. The frame of Reference of the sender and the reciever. The context of the receiver.

Process of Communication

The Sender The sender of message can be any individual, from the water man onwards up to company CEOs and M.DS. The Sender has an idea The process of communication begin when the sender is stuck by any idea. An idea is stimulus that sets the sender thinking about it . The stimulus that interests and possesses. The sender attention becomes an idea. Many complex factors influence the perception of the sender for the information of the ideas such as existing mood, cultural habits, and strong bias for the idea, attitudes, values, norms and practices. The Sender Encodes the Idea into a message - Encoding Is the process by which the sender converts the idea into a message by using verbal or non-verbal mediums of communication. These can be words, signs, signals, gestures, symbols or body movements. The conversion of the idea into a message connects the sender to the receiver.

Process of Communication

The message travels through the channel- Channel is the vehicle that carries the message to the receiver. The choice of the channel depends on the purpose of communication, the sender's needs, and the profile of the receiver. Noise in the channel / the transmission process- Anything that disturbs interferes with the transmission process is called noise or barrier to communication. Channel noises can cause disturbances in telephone, computer, television, radio, the fax machine, or errors in typography in e-mail messages, unclear pronunciation in oral communication, poor facial expressions or poor gestures.

Process of Communication

The receiver of the message- The receiver is an individual to whom the message has been transmitted. Like the sender, the receiver also has a set of personal filters- attitudes, values, ideas, opinions, beliefs, feelings and culture. The success or failure of communication depends on how the receiver receives the message. Perception plays a major role in influencing communication. The receiver decodes the message- Decoding is the process of translating words, signs, symbols, into meaning. The receiver has to move through the entire filtering process before decoding successfully and accepting the message. Successful decoding is correct understanding of the intent of the message transmitted by the sender. This is not an easy task.

Process of Communication

Feed back sent by the receiver Feed book is the receiver response to the sender message. The responses can be both verbal and nonverbal. It is an important factor in the communication process because it helps the sender to know whether the message has been understood or not. Frame of Reference of the sender and the receiver successful communication takes place when the senders frame of reference matches the receivers and vice-versa. Frame of reference is a combination of ideas, beliefs, opinions, attitudes, values, knowledge, culture, past experiences and many other elements. This is the biggest challenge that sender faces is drawing the receiver into his / her own frame of reference. The context of communication Every communication takes place within context. Context is formed by the combination of circumstances that influence the piece of communication at a certain point of time. The factor influence a context are physical surroundings, emotions, and reactions of people to whom the communication is transmitted, their attitudes and opinions. These factors differ situation to situation.