KOTTAKKAL ARYA VAIDYA SALA PVT LTD

RESHMA V K Click to edit Master subtitle style 10KUCMA033

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INTRODUCTION
Ayurveda is a holistic healing science which

comprises of two words.

Ayus

means life knowledge or science.

and

Veda

means

Ayurveda is a science dealing not only with

treatment of some diseases but is a complete way of life.

Objectives of AYURVEDA:-

Healthy mans regimen

Maintaining personal, social and civic 5/4/12 for the hygiene orderly up keep of positive health.

INDUSTRIAL PROFILE
World scenario
80% of the ASIAN AND AFRICAN population

depends on traditional medicine for primary health care . herbal medicines.

More than 100 countries have regulations for

Indian scenario
The annual turnover of Indian herbal industry

was increased year by year by 15 %

Herbal industry in India uses about 8000

medicinal plants.About 8000 drug 5/4/12 manufactures in India, there are however not

COMPANY PROFILE
Century old Charitable Institution Founded in 1902 by

Vaidyaratnam P.S Varrier

KottakkalAryaVaidyaSala Pvt Ltd

(AVS) is one of the popular manufacturers of Ayurvedic medicines.

AVS offers 530classical
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AVS have 23 branches and 1500

authorised dealer.
Three factories:-

Kottakkal,Kanjikode,Nanjakodu

Mission and vision:-

Propagation of Ayurveda
Objectives of oraganization:To manufacture high quality Ayurvedic 5/4/12

medicines .

MEDICINES MANUFACTURED
Medicines produces about 1000 medicines ,that can be catagorised mainly into 9 types :1.Arishta / Asava (Fermented formulation) 2.Bhasma (powdered drug) 3.Churna (Powdered herb) 4.Ghrita (Ghee based) 5.Gulika (Pill) 6.Kashaya (Decoction) 7.Leha (Electuary) 8.Rasakriya (Collerium) 9.Taila / Kuzhampu (Oil based) 5/4/12

ORGANIZATIONAL STRUCTURE

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Departmental Details
The institution has mainly have10 departments. They are:Finance. Personnel and legal. Administration. Marketing. Production. Research and Development. Hospitals. Engineering.
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SWOT ANALYSIS
Strengths:Long tradition of 109 years so high reputation

and goodwill.
Excellent manufacturing facilities. Dedicated workforce. Strong R&D department. Superior quality goods. Environment friendly. Market leaders.
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Weakness:-

Opportunities:Herbs are considered to be very essential item.

Hence there is always possibility for stable demand. plants.

Cultivation and preservation of rare medical Enhanced public awareness about the

usefulness of Ayurvedic treatments.

Increased preference for Ayurvedic treatments. Linking of Ayurveda Indian Tourism.

Threats:Change in consumer attitude and preferences. High competition in the market.

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FINDINGS:Adequate safety and welfare facilities of the

workers.

Good employer-employee relationship. Free medical camps and seminars all over the

country.

Highly efficient and well equipped laboratory in

R&D section.
AVS promotes our culture through NATYASANGAM.

RECOMMENDATION: Give more important to new innovations Expand distribution area.

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CONCLUSION
Since its inception Arya Vaidya Sala has

been manufacturing Ayurvedic medicines of the highest quality and purity, according to the Ayurvedic texts under strict supervision. commendable in AVS.

Objectives of Ayurvedic medicine are most It places a great deal of emphasis upon the

ability to be at complete peace with one's self and the world, for each person to establish a balanced sense of mental, physical, and spiritual well-being. 5/4/12

THANK YOU
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