"S1kA1LGIC

GkCU ANALSIS CI nUL"

resented by
Anshu| kawat
Anup kumar
khanu[a Supreet
Manu Gupta
Shuch| 8hargava
kat|ona|e ob[ect|ve(s) for se|ect|on
of pro[ect
WhaL ls sLraLeglc group and sLraLeglc group
analysls?
Why lL ls lmporLanL
@o ldenLlfy Lhe compeLlLlve sLrucLure of Lhe
flrm
lnLermedlaLe sLep beLween lndusLry analysls
and flrm analysls
keasons for carry|ng out strateg|c
group ana|ys|s
otent|a| app||cat|ons of strateg|c group ana|ys|s
lmpllflcaLlon of analysls of Lhe sLraLeglc heLerogenelLy of Lhe
markeL
@he analysls of buslness rlvalry
@he llnk beLween Lhe performance and Lhe sLraLeglc groups
lor deLermlnlng Lhe sLrengLhs and weaknesses of a flrm
@he evoluLlon of Lhe markeL can be analyzed ln a sLrucLured formaL
@o alerL Lhe companles Lo Lhe ldenLlLles of companles whlch can be
easlly lmlLaLed
kLASCNS ICk SLLLC1ICN CI SLC1Ck
AND INDUS1k
@hls can be answered by answerlng followlng
quesLlon
IS CkGANI2LD SLC1Ck LNICING A SAIL
nAVLN?
WnA1 MAkkL1 SI2L?
Wn IMCG?
9roblem underLaken
PuL v/s unorganlzed secLor
Challenges faced by PuL
Wn IS UNCkGANISLD SLC1Ck kCDUC1
CnLALk 1nAN CkGANISLD SLC1Ck?
Wn IS CkGANISLD SLC1Ck kCDUC1
LkLNSIVL 1nAN UNCkGANISLD SLC1Ck?
CkGANISLD VS UNCkGANISLD A kUkAL 1USSLL
DCLS AN UNCkGANISLD SLC1Ck SCA
CCMAN AVL I1S WA IN1C 1nL nUL
S1kA1LGIC GkCU?
nalysls of Lhe problem
PuL's sLraLegles Lo face Lhe problem
lrecL Coverage
lndlrecL Coverage
Lreamllne
9ro[ecL hakLl
Lher pro[ecLs
9ro[ecL '@lnC
peraLlon ParvesL
Clnema van peraLlons
PuL's poslLlon ln soap segmenL
ConLd
MarkeL segmenLaLlon of soap markeL (on Lhe
basls of prlce)
35%
55%
7%
3%
Economy
Popular
Premium
Super Premium
LraLeglc mapplng
HUL products competitors variables for
strategic
mapping
Breeze Codrej no.1, nirma Fragrance and price
Dove Camay, Softness, premium
range, target mainly
women segment
Hamam Nargo Ayurvedic product,
family soap
Lifebuoy Dettol Health and Hygene,
medicated
Liril Cinthol freshness
Lux Santoor Beauty soap
Pears Savlon Clycerine, gentleness
Rexona Cinthol Freshness, natural
soap
Approach to f|nd so|ut|ons
aLa collecLlon
aLa analysls
@o come up wlLh a dlagnosls sLaLlng Lhe
problems faced by PuL and how Lo overcome
Lhe LhreaL of unorganlzed secLor uslng varlous
new sLraLegles compllmenLlng Lhe exlsLlng
sLraLegy followed by PuL
;ULS1ICNS??
@Pnk u