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  • Marktng Group 2

    Diunggah oleh

    Sagar Dorge
    38 tayangan18 halaman
    This document discusses distribution channels and logistics management. It defines distribution channels as a set of interdependent organizations that make a product available for consumption. Intermediaries are required because they have expertise in selling, contacts, experience, and scale. The key roles of intermediaries are to increase efficiency and match supply and demand. Channel management involves selecting, motivating, and evaluating intermediaries. Logistics encompasses the entire supply chain and is a major cost factor. The goals of logistics are to provide the optimal level of customer service at lowest cost. Key logistics functions include order processing, warehousing, inventory management, and transportation via various modes. Integrated logistics requires cross-functional teamwork within a company and among channel

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    This document discusses distribution channels and logistics management. It defines distribution channels as a set of interdependent organizations that make a product available for consumption. Intermediaries are required because they have expertise in selling, contacts, experience, and scale. The key roles of intermediaries are to increase efficiency and match supply and demand. Channel management involves selecting, motivating, and evaluating intermediaries. Logistics encompasses the entire supply chain and is a major cost factor. The goals of logistics are to provide the optimal level of customer service at lowest cost. Key logistics functions include order processing, warehousing, inventory management, and transportation via various modes. Integrated logistics requires cross-functional teamwork within a company and among channel

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    38 tayangan18 halaman

    Marktng Group 2

    Diunggah oleh

    Sagar Dorge
    This document discusses distribution channels and logistics management. It defines distribution channels as a set of interdependent organizations that make a product available for consumption. Intermediaries are required because they have expertise in selling, contacts, experience, and scale. The key roles of intermediaries are to increase efficiency and match supply and demand. Channel management involves selecting, motivating, and evaluating intermediaries. Logistics encompasses the entire supply chain and is a major cost factor. The goals of logistics are to provide the optimal level of customer service at lowest cost. Key logistics functions include order processing, warehousing, inventory management, and transportation via various modes. Integrated logistics requires cross-functional teamwork within a company and among channel

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 18

    Distribution Channel and Logistics Management

    Group - 2

    Submitted by
    Sambhaji Madhavi (Roll No 70) Pramod Kamble (Roll No 91) Pawan Shukla (Roll No 101) Rajesh Chaugule (Roll No 111) Sagar Dorge (Roll No 121)

    Distribution Channels
    A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption. Channel decisions affect other marketing decisions involve long-term commitments

    Why Intermediates are required


    Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself.

    Role of Intermediaries
    Greater efficiency in making goods available to target markets

    Intermediaries provide
    Contacts Experience Specialization Scale of operation

    Match supply and demand.

    Channel Functions
    Information Promotion Contact Negotiation Matching Physical Distribution Financing Risk taking

    Channel Levels
    Manufacturer

    Wholesaler
    Retailer

    Consumer
    other channel is direct channel in which producers sells diretly to consumers.

    examples :- telemarketing

    Channel Behavior and Conflict


    The channel will be most effective when:
    each member is assigned tasks it can do best. all members co-operate to attain overall channel goals and satisfy the target market.

    Focus on individual goals leads to conflict


    Horizontal Conflict occurs among firms at the same level of the channel. Vertical Conflict occurs between different levels of the same channel.

    Vertical Marketing Systems


    Corporate
    common ownership at different channel levels

    Contractual
    contractual agreement among channel members

    Administered
    leadership assumed by dominant members

    Difference between conventional and vertical marketing system

    Channel Management Decisions Selecting


    FEEDBACK

    Motivating

    Evaluating

    Logistics
    Involves entire supply chain Increasing importance of logistics
    effective logistics is becoming a key to winning and keeping customers. logistics is a major cost element for most companies. the explosion in product variety has created a need for improved logistics management. information technology has created opportunities for major gains in distribution efficiency.

    Goals of Logistics system


    Provide a Targeted Level of Customer Service at the Least Cost. Maximize Profits, Not Sales.
    Higher Distribution Costs/ Higher Customer Service Levels

    Lower Distribution Costs/ Lower Customer Service Levels

    Logistics Functions
    Order Processing Warehousing Inventory Management Transportation

    Transportation Modes
    Nations largest carrier, cost-effective for shipping bulk products, piggyback
    Truck Rail

    Flexible in routing & time schedules, efficient for short-hauls of high value goods
    Water

    Low cost for shipping bulky, low-value goods, slowest form


    Pipeline

    Ship petroleum, natural gas, and chemicals from sources to markets


    Air

    High cost, ideal when speed is needed or to ship high-value, low-bulk items

    Integrated Logistics Management


    Concept Recognizes that Providing Better customer Service and Trimming Distribution Costs Requires Teamwork, Both Inside the Company and Among All the Marketing Channel Organizations.

    Cross-Functional Teamwork inside the Company Building Channel Partnerships Third-Party Logistics

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