ASPM project on Advertising agencies

Nirmal sharma Rini srivastava Reema goyal Shubham pandey Sneha upreti Srishti sinha Subham biswas

Jobs in Advertising sector

Account Coordinator Account Directors Account Manager Account Executive Advertising Account Manager Advertising Coordinator Art Directors Assistant Account Executive Assistant Media Planner Associate Associate Account Executive Broadcast Production Specialists

Jobs in Advertising sector

Copywriters Graphic Designers Marketing Assistant Marketing Associate Marketing Communications Specialist Marketing Coordinator Media Assistant Media Coordinator Media Planner Media Specialist Print Specialist Production Specialists Sales Associate Traffic Managers

Job Description

Director of Advertising Copywriters Research Executive Media Traffic Personnel

Production Managers
Advertising Account Executive Advertising Account Planner Marketing Executive

Job Description
Media Buyer Media Planner

Public Affairs Consultant

Public Relations Executive Sales Promotion Executive

Details of Eligibility, Criteria and Skill requirements:

In advertising, campaigns are created to convince consumers
to purchase or use certain products. Campaigns are launched on television, billboards, radio, and Internet

Details of Eligibility, Criteria and Skill requirements:

Eligibility and Qualification

Skills required 1. Strong copy-writing skills are needed. (To acquire an entry-level
job in advertising or PR)

2. Excellent communication skills 3. Good presentation ability is essential to succeed in the industry.

Advertising Courses
Advertising courses emerge with a lot of
inventiveness. As there are many advertising programs offered in colleges in India and abroad, aspirants can pursue their preferred advertising course.

After completing the advertising courses,

professionals can search out for career in public or private advertising agencies, newspapers, journals and so on.

Courses in the field of Advertising

There are quite a few courses in advertising field:-

B.A. Integrated Courses in Advertising, Sales Promotion and

Sales Management

Certificate Courses Diploma courses Post Graduate courses

List of Entrance Exams

IIMC advertising and public relation entrance exam Common Aptitude Test Management Aptitude Test Xaviers Aptitude Test University of Delhi conducts a Combined Entrance
Examination

MICA Entrance Test

Top advertising colleges in India

National Institute of Advertising, New Delhi
Address: NIA Campus, 9, Institutional Area, Lodhi Road, New Delhi-110003 Phone No: 011-4356 0060/ 61/ 62/ 63/ 64/ 65 Email: admissions@niaindia.org Website: www.niaindia.org

IIMC, New Delhi

Address: JNU new campus, Aruna Asif Ali Marg, New Delhi Phone No : 91-011-26109268/60940/60 Email: pbapaiah@yahoo.com

 Xavier Institute of Communication,Mumbai

Address: Mumbai, Maharashtra- 400 001 Phone No: (91-22) 262 1366/1639/2877 Website: www.xaviercomm.org

Mudra Institute of Communications, Ahmedabad

Address: Shela, Ahmedabad (380058) Phone No: 2717-237946-51 E-mail: admissions@mica.ac.in

 Indian Institute of Journalism and New Media,

Bangalore
Address :Viman Nagar Campus, Survey No. 32/2, Ashok Plaza, Next to Weikfield Company, agar Road, Pune 411014

Phone no: 020-67212444 / 26633444 Website : www.isbm.edu.in

McCANN ERICKSON

LOWE LINTAS

LOWE LINTAS
CHAIRMAN COO CFO Regional Financial head Financial Officers MARKETING COMMUNICATIONS

CREATIVE HEAD
National creative Directors Chief Creative Planner

Group Creative Director Creative head

Creative Officers

Draft FCB
Formed by the 2006 merger of Foote, Cone &
Belding (FCB) and Draft.

Client include Kraft Foods, KFC ,Haier, GSK,Pfizer ,Nestle ,

Motorola ,Sony ,Volkswagon n many others.

ORGANISATION STRUCTURE
President & COO Laurence Bosechetto Regional Presidents

C.F.O- BOB Oates Regional financial officers Local chief financial officers

C.C.O Walley Petersen

 Chief Administrative officer-Teresa Chief talent officer Chief information officer Creative Reporting structure Creative Officers Creative head

C.O.O OPERATING UNIT HEADS Chief Operating Officer

Global administration
Global capability heads Chief digital officer Direct officer CRM officer

Global chief strategy officer Director of inside services Chief media officer Chief production and retail and advertising officer

ABOUT JWT.
JWTs official name is J Walter Thompson, one of the most famous
brands in advertising history.

JWT is one of the largest advertising agencies in the United States and
the fourth-largest in the world.

Founded by William James Carlton in 1864. JWT's network has nearly 10,000 employees in more than 200 offices in
over 90 countries, who serve over 1,200 clients.

ORGANISATION STRUCTURE. JWT.

Traffic/ Production manager.
Creative.

Media Buyer.

Account manager.

PRESIDENT/C.E.O.

Support.

ABOUT MUDRA ADVERTISING AGENCY.

The Mudra Group, India's leading integrated marketing
communications group, offers a customized and collaborative approach which helps clients build enduring and profitable brands.

CLIENTS : Aircel, Amrutanjan, Amway, Bank of Baroda, Castrol,

Dabur, Disney, Electrolux, Femina, Future Group, Godrej etc.

Memorable advertising : Vimal suiting's,I love you Rasna,My

ORGANISATION STRUCTURE
BRANCH MANAGER.

ADMINISTRATION MANAGER.

H.R. EXECUTIVE.

M.I.S. MANAGER.

M.I.S. EXECUTIVE.

PROGRAM MANAGER.

BIBLIOGRAPHY
http://www.theofficialboard.com/org-chart/leo-burnettworldwide

http://www.mccannworldgroup.com/ http://www.bizcommunity.com/PressOffice/PressRelease.asp
x?i=190&ai=11910

Most of the content from www.wikipedia.org http://entrance-exam.net/list-of-colleges-offering-postgraduate-diploma-in-advertising-through-distanceeducationcorrespondence/

http://www.top-colleges.com/blog/2007/07/03/advertisingdegree-become-an-advertising-executive/