Swapnil singh tomar Neha dua Vaibhav rai Pankaj manchanda Varun gupta
Michelin Tyres
Tough Loyal
Funny
Michelin Tyres
Reliability Helpful
Absolut Vodka
Get together Purity Celebration Unique Refined
Pleasure Simplicity
Absolut Vodka
Quality
Transparency
Sophisticated
Absolut Vodka
Salience Who are you?
Cont.
What are you? Performance:
Imagery: Purity is depicted by transparency and the bottle shows it is classy, showy, sophisticated, smart.
Cont.
Response
Judgment: Different from others as per production. Made in Sweden(not from Russia). Supreme Quality Refined 100 times which made it superior in quality.
Feelings: Classy, egoistic, showy Higher price of it makes it for higher class people Social approval Fun
Resonance
Brand loyalty: Customer is very loyal which can be seen from the high brand loyalty of Absolut Vodka in the world Community: Various communities on Facebook Engagement: People wear Vodka T-shirts Friends or relatives usually suggest to others about the product People shows interest in visiting Absolut Vodka website.