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  • Assistants CAIRO PPP

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    Hala Enaba
    111 tayangan11 halaman
    EMPIRICISM as one of the old schools of philosophy of science. A model is a set of variables and their interrelationships designed to represent, in whole or in part, some real system or process. Graphical models are visual. They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results.

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    EMPIRICISM as one of the old schools of philosophy of science. A model is a set of variables and their interrelationships designed to represent, in whole or in part, some real system or process. Graphical models are visual. They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    111 tayangan11 halaman

    Assistants CAIRO PPP

    Diunggah oleh

    Hala Enaba
    EMPIRICISM as one of the old schools of philosophy of science. A model is a set of variables and their interrelationships designed to represent, in whole or in part, some real system or process. Graphical models are visual. They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 11

    BUILDING YOUR MODEL and

    GENERATING YOUR HYPOTHESES

    AHMED I. GHONEIM
    Saturday, May 05, 2012 Ahmed Ghoneim, Prof. of Marketing, Cairo University

    To Begin With
    The most difficult thing in science, , is to shake off accepted views, to observe with ones own eyes, and think with ones own brain George Sarton, The civilization of the Renaissance
    Saturday, May 05, 2012 Ahmed Ghoneim, Prof. of Marketing, Cairo 2

    Goals of Science
    Analytical Focus X X
    Ahmed Ghoneim, Prof. of Marketing, Cairo 3

    Goals
    Understanding Prediction

    Interaction Outcomes
    Saturday, May 05, 2012

    EMPIRICISM
    EMPIRICISM as one of the old schools of philosophy of science What is EMPIRICISM ? EMPIRICISM and theory building & hypotheses testing !

    Saturday, May 05, 2012

    Ahmed Ghoneim, Prof. of Marketing, Cairo

    Theory Building Approache(s)


    THEORY

    Theory (tentative) Propositions Empirical indicators Research hypotheses Research method(s) Observable results

    Saturday, May 05, 2012

    Ahmed Ghoneim, Prof. of Marketing, Cairo

    The Role of Theory in Applied Research

    Saturday, May 05, 2012

    Ahmed Ghoneim, Prof. of Marketing, Cairo

    Models
    An analytical model is a set of variables and their interrelationships designed to represent, in whole or in part, some real system or process.
    Models : verbal , Graphical or Mathematical

    In verbal models, the variables and their relationships are stated in prose form. Such models may be mere restatements of the main tenets of a theory.
    Saturday, May 05, 2012 Ahmed Ghoneim, Prof. of Marketing, Cairo 7

    Models

    (cont.)

    Graphical models are visual. They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results.
    Example:
    Awareness

    Understanding: Evaluation
    Preference
    Saturday, May 05, 2012 Ahmed Ghoneim, Prof. of Marketing, Cairo 8

    Models

    (cont.)

    Saturday, May 05, 2012

    Ahmed Ghoneim, Prof. of Marketing, Cairo

    Propositions
    What is a proposition? Why? Difference between: propositions & laws of interaction Difference between: propositions & Hypotheses

    Saturday, May 05, 2012

    Ahmed Ghoneim, Prof. of Marketing, Cairo

    10

    Hypotheses
    Hypotheses, Why? What is a hypothesis ? Hypotheses Formulation What do we test: Propositions or Hypotheses ?
    Exercises >>>>>>>>>>>>>>>
    Saturday, May 05, 2012 Ahmed Ghoneim, Prof. of Marketing, Cairo 11

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