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Automobile Industry

S.W.O.T. Analysis
  

Ford General Motors Daimler/Chrysler

Major Strengths

Ford Motor Company




Diversity
     

Jaguar Volvo Mercury Lincoln Mazda Land Rover

  

Second Largest Automaker in the World Owns Hertz Rent-A-Car RentFord Motor Credit

Ford Strengths


Supportive
Gave Generously after the September 11 Attacks  Give Generously to Help Fight Breast Cancer  Support Racing Teams

  

NASCAR Formula One Etc.

  

4th on the Fortune 500 List (U.S. only) 4th on the Global 500 List 39th on the Best Companies for Minorities List

General Motors Company




Worlds Largest Auto Manufacturer


In 2000, Sales Exceeded $183 Billion Globally  Gaining $5 Billion in Profits


  

Manufacturing Facilities in Over 30 Countries Sell Vehicles in Over 200 Countries As of 1999, GM Held 15.1% of the Automobile Market

GM Strengths


Diversity


Chevrolet, Pontiac, Buick, Oldsmobile, GMC, Cadillac, Saturn, Hummer, Saab

Dominance
 3rd

on Fortune 500 List  3rd on Global 500 List


  

Alliances with Suzuki and Isuzu Motor Companies Technological Alliances with Toyota and Honda Motor Companies Setting the Standard

Daimler/Chrysler


Leaders in the Mini-Van Lines of Automobiles Mini

Became More Sleek Looking with Time Sebring

Leaders in the Convertible Lines




Major Weaknesses

Ford Motor Company




Firestone Tire Recalls




Caused Stock Price to Suffer--$14.70, Lowest in Years Suffer--$14.70,

CEO Jacques Nasser and Chairman Bill Ford Jr. Cannot Get Along


This past Week, Bill Ford Took Over as CEO

Cash Reserves Have Sunk to $4.1 Billion


$13 Billion on Acquisitions  $3.5 Billion to Cover Tire Recalls


General Motors


Recalls Have Hindered Growth


314,000 Mini-Vans made between 1997-2000 Mini1997 Repair Power Sliding Doors


Maybe Too Diverse?




Might Lose Focus on Some Lines

Daimler/Chrysler
 

Lack of Diversification Feel the Need to Refurbish Older Lines to Stay Competitive Smaller Share of the Market than Ford or GM

Opportunities

Ford Motor Company




More Environmentally Friendly


Cleaner Engine Emissions  Working With Environmental Groups to Help Clean the Environment  Solar Power


Generosity


Giving to More Charities

General Motors


GMAC Financial Services




Mortgage, Auto, and Business Financing

Electronic Business and Digital Technology


Direct TV  OnStar System


Becoming More Environmentally Friendly

Daimler/Chrysler


State-of-theState-of-the-Art Technology Center in Auburn Hills, MI




Hard at Work to Keep Chrysler Competitive

Need to Expand More Into Foreign Markets

Threats!!!!


The threat are really the same across the board for the automobile industry. Competition is huge, in this industry, and nothing hurts a company more than internal strife, as is the case with Ford Motor Company. Also an impending recession does not smile upon any industry in this day and age.

Toyota Strengths
   

Partnerships EPA Global 500 Award #1 of Japanese Producers SUVs

Toyota Weaknesses


Poor Website

Toyota Opportunities
 

Hybrid Engines Matrix

Toyota Threats


Consumer Confidence

Honda Strengths
  

Used Cars Honda Insight Popularity

Honda Weaknesses
 

Europe Passport

Honda Opportunities
 

Alliances Fuel Efficiency

Honda Threats


Second Movers

Nissan Strengths
 

Teams Revival Plan

Nissan Weaknesses
 

Low Market Capitalization Renault

Nissan Opportunities


Revival Plan

Nissan Threats
 

Low Market Share Losing Company

Porter's Five Forces in the Automobile Industry


Charlie Kim

Five Forces Within Auto Industry


    

Threat of New Entrants Bargaining Power of suppliers Bargaining power of buyers Threat of substitute products Rivalry among competing firms

Threat of New Entrants




Slow sluggish state of economy


Personal consumption declined from 4.5 to 2.9%  Productivity decreased in manufacturing level


Automotive sector has no space for new entrants




Small demand base and wide choice

High Fixed cost and constant R&D

Bargaining Power of Buyers and Suppliers




Automakers design and assemble, suppliers have little responsibility


Trust has been scarred by Ford-Firestone problem. Ford Essentially little power is given to suppliers


Japanese emphasize trust in suppliers allowing for collaborative design efforts




Corporate culture allows for such an arrangement to work

Bargaining Power of Buyers




Customers take over management of worlds car business.


Over capacity - wider choice zero switching cost  More discerning customers  Dealer Freedom  Better-quality products Better


Consumers take advantage of current quality in product

Threat of substitute products


     

Natural gas Electricity Ethanol Vegetable oil Sunlight Water

Intensity of Rivalry among Competitors




Gas crisis during 1980s and 90s




Foreign Trade increased intensity of rivalry

Export becomes essential to expanding and competing

Financial Comparision
Price Mkt Cap P/E F DCX GM HMC NSANY TM Industry S&P500 16.21 35.4 41.84 73.87 9.01 49.32 29.4b 35.5b 23.01b 35.99b 17.9b 91.2b 49.73 NM 28.88 15.45 7.31 17.07 37.31 29.79 P/Sale s 0.19 0.28 0.14 0.64 0.4 0.88 0.27 3.68 ROE 4.08% -4.47% 2.61% 12.05% 43.51% 9.69% 0.93% 17.73%

Financial Comparison


Highlights
 

Strengths Weaknesses

General Environment


Demographic Segment
Population  Age  Internet  Income Distribution


Sociocultural Segment
Jobs  Women in the Workforce  Consumers


Technological Segment
Environment  Aluminum


Global Segment

Economic Segment


Very International, with the main places being United States, Europe, and Japan Historically auto stocks move with direction of North American sales cycle Until September U.S. retail car and light truck sales declined in nine of last ten months.

U.S. Economy
 

Struggling in recent months Going to have to spend its way out of sharp downturn Congress considering temporary tax rebates and accelerate planned permanent cuts

Japan
 

Verging on deep recession Predict tax revenue shortfall of $1.1 trillion yen this year. Livestock industry seeking $104 b yen in aid for losses from Mad Cow in September

Germany
  

Economic growth increase moderately Inflation will fall Overspending on health and sharp economic slowdown raise deficit

Political/Legal Segment
 

Global Agreement on Vehicle Regulations Trade barriers

General Motors


 

Claim to be the pacesetter for the automotive industry Has the largest share of the worlds vehicle market at 15.1% Offer a variety of services including GMAC Strive for technological innovations such as the Onstar system

Ford
   

Passion for better ideas Pushing the limits of technology and design Striving to make the world a better place Concerned with environment and developing more efficient automobiles Built Ford tough

Daimler Chrysler


 

Striving to become the number one automobile manufacturer in the world Formed various partnerships to enhance access to various global markets Premium priced product Leader in innovative designs and styles

Honda
 

Manufacturers of a wide range of products Industry leader in fuel-efficiency and low fuelemission technology Maintains values of a small company despite competing in a global market

Nissan
 

Slogan of thinking ahead Offer a sport edition for every model of car they produce Development of ecologically minded transportation Believe that design is the most vital contact they have with their customers

Toyota
 

 

Slogan is get the feeling Devoted to the customer and excel in customer service Local outreach programs High standards for dependability

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