Question 3:

What have you learned from your audience feedback?

Previous feedback from pitch

O Heres the link to the pitch that I gave to my

Media class, describing my plans for the video. This helped me to gain feedback on my plans for my music video: O http://www.youtube.com/watch?v=h1iTAOxfZ4&feature=plcp&context=C3ca224fUDOE gsToPDskIoWbp8WNVmtfJ3GOUeox9G O And the feedback I received was

Previous feedback from pitch

Previous feedback from pitch

O By analysing my Even better if comments,

I managed to make changes of improvement to my plans when crafting my final storyboard as well as when filming.
O I did this by taking on board these

comments and making these changes

Changes made due to feedback

Even better if There was more variety of locations and mise-en-scene O I went back and found more variety in the location I had found, and took more pictures, as well as using them within my video. O Some of these pictures are shown below:

Changes made due to feedback

Even better if You made the video clear as to whether is was a narrative or performance based video
O I did struggle when first deciding if the

video was going to be performance or narrative based, but after filming and finalising my storyboard, I think that the video is narrative based.
O Even though there are quite a few

performance shots, there isnt a band playing behind the singer, so the music isnt portrayed in full, which is usually the case when performance based videos are constructed.

Changes made due to feedback

Even better if You made the video clear as to whether is was a narrative or performance based video
O The narrative is fragmented in the video, but

the story can be interpreted in full by the use of the audiences imagination. I think the narrative is also enhanced by the singer being the actor as well, emphasising the narrative, concluding that this is a narrative based video.

Changes made due to feedback

Even better if You adapted the tone of the video through the weather and editing effects
O In reaction to this comment, I made use of

the Autumn leaves in one of the locations when shooting the video. You can see this in the shot of Ellie and Kieran kicking leaves at each other. O I also used a black and white effect to match the tone of the music at the start of the video, as it has a radio effect of the voice, which is more old fashioned, like black and white is, as well as matching the vintage microphone really well.

Changes made due to feedback

Even better if A wider range of props were used with both actors to add interest O In reaction to this, I looked further into the theme of time throughout my video, adding more calendars and clocks. I also made the microphone feature regularly as an image motif.

How was the previous feedback useful?

O Helped me to gain even more inspiration about

how to make my video more intriguing to the my target audience.

O Helped me to develop my original ideas into

something even better and more professional looking.

O Made me spot the my faults that I had made but

not noticed, and gave me solutions about how to fix them.

Final Music Video Feedback

O I used three different methods to gain feedback from my

target audience about my music video.

1)
My video was showcased to my Media class as well as an invited audience of a similar age to make sure feedback was gained from my target audience in particular.

Final Music Video Feedback

O I used three different methods to gain feedback from my

target audience about my music video.

2)
I also posted the video onto Facebook, as many of the people I have on this social networking site are within my target audience.

Final Music Video Feedback

O I used three different methods to gain feedback from my

target audience about my music video.

3)
I created an online survey using SurveyMonkey and used social networking sites to spread awareness of the questionnaire and gain responses.

Final Music Video Feedback

Method 1 - Showcase O I gave out a questionnaire to the whole focus group, and everyone filled it in, and then I added these responses onto my results from my online survey to make it easy to compare and analyse the responses. O An example of one of these questionnaires is to the right:

Final Music Video Feedback

Method 2 - SurveyMonkey O I created an online questionnaire out of the same questions used on my tangible questionnaire during the showcase. I then shared it online through Social Networking sites such as Facebook and Twitter, both of which there are many members that are within my target audience range. O An example of this survey and how it was presented online is to the left:

Final Music Video Feedback

Method 3 - Facecbook To reach my target audience I put the final music video on Facebook, and received around 40 Likes as well as a large number of complimenting comments. You can see this through the screen shots shown:

Final Music Video Feedback

1. What was your favourite part of the music video?

My Thoughts: Question 1
O I was really pleased with these results due to the quite wide variety

of different parts mentioned in the feedback.

O I was relieved to know that the

fighting scene flowed well, and that the story was understandable to the audience, as I spent a lot of time on the deciding the sequence to gain the best continuity.

Final Music Video Feedback

2) Did the genre of music seem to match the visuals?
Slower transitions during slower instrumental Vintage microphone, especially at the start Lyrics represented through Clocks

Style of characters match genre

Yes through:

Lyrics represented through Eyelashes

Jump cuts on beat

Mise-enscene

My Thoughts: Question 2
O I was delighted with the results to this question as every one that

answered it said yes, which meant that I had managed to match the genre of the music to the visuals of the video effectively.

O I was particularly happy that

people had said that they understood the reason behind the eyelashes, as they linked to the lyrics in the song, and didnt just think they were a prop that I just happened to put in there.

Final Music Video Feedback

3. Did you think the use of camera angles and editing was successful? Why?
These are a sample of the most common thoughts given through the feedback that I received.
I loved how you managed to layer up the clock and Kieran walking around in the background. Also you used so many camera angles which made it interesting. Yes really well, I really like the jump shot of the clock with the character moving behind. The transitions were also effective changing with the beat.

I like the fact you have used many different camera angles throughout the video. The editing is successful as you have used many different effects to move between scenes and all the music is in time with the video.

Yes, clear story represented in the music video, the camera angles and editing really emphasise this!

The use of camera angles was good because it made the video interesting and keeps the audience interested, the editing was good, especially at the end with all the different eyelashes.

My Thoughts: Question 3
O Again I was really happy with the results from this question, especially as

people had picked up on a variety of different areas where they thought camera angles and editing was used effectively, indicating that it was effective throughout a lot of the video.

O It also took me along time to

put together the section where the clock forwards time with Kieran jump-cutting to different areas of the background, so to have this recognised was a relief that this was appreciated by the target audience.

Final Music Video Feedback

4. Did the video keep hold of your attention throughout? How? All responses were positive, and these were the reasons they gave:

Mise-en-scene:
Costumes Make-up Calendars Clocks Vintage microphone Eyelashes Different locations

Other:
Effective jump-cuts Story being told Visuals match the lyrics

My Thoughts: Question 4
O In response to question 4 I was really pleased at

the variety of comments stated in the feedback. I was really happy that a large range of extras that I added in to improve my video were picked up on and appreciated

Final Music Video Feedback

5. Did you think the storyline matched the song?

No Yes

My Thoughts: Question 5
O I was really happy at the

result to this question, as I wasnt sure how well the audience would understand the story within the video. Knowing that the majority of people thought that the lyrics matched the song is a great result.

Final Music Video Feedback

6. What would you do to improve the video?

Improvement suggestions: O Use of a more exciting location O Brighter costumes and make-up O Make the actors more dynamic rather than just standing or sitting O More colour effects like the black and white O Consider having a band in the background with Kieran

My Thoughts: Question 6
O The comments for this question had some great ideas for what I

could do to make the video even better if I was to do it again.

O I did consider having a band in the

background of Kieran, but because I had trouble finding an actor to be the singer, I didnt think I was going to have much luck finding a band, and didnt want to waste precious time when creating the video.
O I do agree with the other comments made though, and would

definitely use these if I was to do it all over again.

Final Music Video Feedback

7. Did you pick up on any running themes/images throughout the video?

To create this, I copy and pasted all of the answers given to the above question as feedback using a website called Wordle. It makes the most common words used larger than the less commonly words used, showing which words were more popular when answering the question.

My Thoughts: Question 7
O I thought that the feedback from this question was a great

summary of what my video is all about.

O It identified themes that hadnt crossed

my mind but are very true about the video, showing that the story and ideas behind the video came across well to the audience, and got them thinking with more depth into the video.

O This indicates that the video must have

captured their attention for them to find hidden themes in it.

Final Music Video Feedback

8. What would you mark the video out of 10?
12 10

0 1/10 2/10 3/10 4/10 5/10 6/10 7/10 8/10 9/10 10/10

My Thoughts: Question 8
O I am incredibly happy with the results to this question being so

positive, as it feels great to have created something that is looked on so popularly with my target audience.

O I was even more happy that there were no ratings lower than 8,

which was the average, showing that my target audience really did enjoy the video.

Were there any unexpected or predictable answers?

O I thought it was likely that people would mention

the image motifs such as the eyelashes and the use of the vintage microphone as these stand out the most in the video, and are repeated a number of times.
O On the other hand, I honestly didnt think the

results about the marks out of 10 would be so high, not because I thought my video wasnt good enough, but I wasnt completely sure if Id targeted the right audience through the video, and if what I had presented would be appreciated by them as much as it was.

What would you change if you created this video again?

O If I was to do the video again, I would definitely take on board the

improvement suggestions given in the feedback that I received.

O In particular, I think I would change the location to

somewhere a bit more unique, like in the woods. I could even use the original location for the story, and add another location for the performance shots.

O I think I would also consider using more

colour effects, so maybe bringing back the black and white during the break up scene of the video, illustrating that this is the darker part of the video.

What are you particularly pleased with?

O I was pleased with a number of things

about my video, the main being that I managed to create the video itself in the way I imagined it, with little experience of ever making any type of film or using the iMovie software on the Mac computer. Its increased my technical skills, as well as giving me more confidence with producing creative ideas.
O I was also happy with the amount of

positive feedback I received through the questionnaire, as it made me feel that Id done well to appeal to my target audience and that it was highly appreciated by them.