Agenda
A Social Media Policy? What are Social Media? Why should we use it? How should we use it? Acceptors Portal for the University
http://kimjongillookingatthings.tumblr.com/post/1532532001/looking-at-your-desktop
TOOLS
TOOLS
Tools used to have these conversations include Blogs Blogger, WordPress, Tumblr, Twitter, Identi.ca Wikis pbWiki, TWiki Social Networking Facebook, LinkedIn, MySpace, Bebo Social Bookmarking Delicious, digg, Stumbleupon Video sharing YouTube, Vimeo, Google video, Slideshare Photo sharing Flickr, Photobucket Peer Reviews and Ratings Amazon, LibraryThing Podcasts iTunesU
June 2010
More Figures
Flickr 4 Billion images 77% of active internet users regularly read blogs 50% of Facebook users access their account from a mobile
Twice as active as non mobile users
66% of admissions offices use Facebook Most popular tool used by prospective students Students respond more quickly to Facebook than email Twitter used by 41% at least once a week
2010 Social Media and College Admissions Study
Some institutions are using social media as part of an existing recruitment and marketing strategy Other institutions are just testing the water
Needs to be visible in appropriate area of Website Be active but do not overwhelm your audience
A lot of noise in Social Media world
Deliberately inflammatory
Ignore do not get involved in a public debate If necessary report it
Complaint
Apologise try and rectify
However this may be an opportunity to open up the debate and engage with the community. And a thank you goes a long way.
Tone of voice
Be human and friendly
Pitfalls to avoid
http://www.josepicardo.com/2011/05/the-case-for-online-social-networking-in-education/
Pitfalls to avoid
Discourage connections that are too personal. Avoid individual staff from friending or following applicants. Time
Maintaining Pages and accounts are time consuming assign dedicated person/team to maintain accounts
Facebook
Create a Facebook page for applicants- not a group
Groups are related to a personal account Pages are thought of as a person in their own right Pages can be seen by unregistered users Pages provide statistics which could be of use in the future Wall posts appear on the users own account and therefore can be read by their other friends reaching a broader audience.
Twitter
Create an Applicants only Twitter account @myGreenwich? Be active but not too active Quality Vs Quantity. Be friendly Be responsive Use hashtags related to your University or create lists Check out the competition
Goldsmiths
Follow local companies, organisations and retweet them if necessary. Don t repeat the same information over and over @drillhalllib
Blogs
An Authentic voice Allow comments but discourage a war of words between the blogger and the reader Personal Blog or hosted by University?
Greenwich Imperial College Goldsmiths
Include current students, faculty and alumni If hosted do not over-police but monitor for abuse.
Facebook
Over 250 pages - Which are the official ones? 255 groups
Blogs
12 student blogs since March 2010 via Student Union pages. Moodle Blog
YouTube Channel
Need to be proactive
Publish content which invites participation. Participate in other discussions, not just your own. Give incentives for Bloggers to maintain their blog.
An Acceptors Portal
Drivers
Improve the student experience of transition into Higher Education Aim to assist the University in achieving one of the KPIs:
To reduce the withdrawal rates of students by 1% per annum and to perform at or above HEFCE benchmark for the percentage of full time undergraduate students projected to leave the University without an award.
An Acceptors Portal
Give limited access to University Systems to applicants who have accepted an offer
Username which will persist once they fully register. Familiarity with the Student Portal. Restricted access content in VLE? Induction courses?
Creates a sense of belonging well before they physically arrive Seamless move from acceptor to registered student.
Resources
Establishing a Benchmark for Social Media Use in College Admissions: http://www.cappex.com/media/EstablishingABenchmarkForSocialMediaUse.pdf Guide for interacting with users on Twitter / Facebook: http://www.ljmu.ac.uk/Marketing/MKG_ServiceTeam_Docs/interacting_with_LJMU_users_on_Faceboo k_and_Twitter.pdf What the F**K is Social Media: One Year Later: http://www.slideshare.net/mzkagan/what-the-fk-issocial-media-one-year-later?from=ss_embed Using Social Media to Engage Your Audiences (Revised): http://www.slideshare.net/cmndesign/usingsocial-media-to-engage-your-audiences-revised Facebook Do s and Don ts for recruiting students: http://educationtechnews.com/facebook-dos-anddonts-for-recruiting-college-students/ Global Faces and Networked Places: A Nielsen report on Social Networking s New Global Footprint: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf UK Facebook Users Statistics April 2010: http://www.clickymedia.co.uk/2010/06/uk-facebook-statisticsfor-june-2010/ @myGoldsmiths: http://twitter.com/myGoldsmiths Aberystwyth Facebook Group: Aberystwyth University Applicants 2010: http://www.facebook.com/group.php?gid=19248103098 Kim Jong-Il looking at things: http://kimjongillookingatthings.tumblr.com/ The Case for Online Social Networking in Education: http://www.josepicardo.com/2011/05/the-casefor-online-social-networking-in-education/