Tec hnology at Amul

By Dinesh Paraswani Nikhil Wilanker Anirudh Pundir Swatanu Mohan Satpathy Deepali Kunjeer Mayank Shah Prashank Nayak 062 066 107 108 113

Topics in focus
About AMUL Operations Total Quality Management Information Systems Management The 6 S Technology in Packaging, SCM , Finance & Marketing Patents and Certifications

About Amul
AMUL means "priceless" in Sanskrit In millions of homes since 1946 Turnover: $2.15 bn billion in 2010-11

Amul : A symbol of
High-quality products sold at reasonable prices Genesis of a vast co-operative network Triumph of indigenous technology Proven model for dairy development

About Amul
India's largest food products marketing organization. Intends to be largest food company in India State level apex body of milk cooperatives in Gujarat Aims to provide remunerative returns to the farmers Also serve the interest of consumers by providing quality products which are good value for money

About Amul :
Bread spreads Brown Beverage Chocolate Fresh Milk Health Beverages Ice-cream Milk Drink Milk Powders Pure Ghee Sweets Sweetened Condensed Milk

Product Categories

Operations

Supply Chain

Supply Chain
More than 13 million milk producers 1,28,799 dairy cooperative societies across the country 176 District Co-operative Unions and marketed by 22 State Marketing Federations. Marketing of 'Amul' and 'Sagar' brands through 47 Sales Offices and a dealer network of 5000 dealers and 10 lakh retailers Locations such as Railway, Airports, Universities, Shopping Malls where they have own Shops Amul parlors located in several parts of country

Supply Chain
Largest exporter of Dairy Products - 40 countries+ Amul is Preferred Taste of Indians in the Gulf countries Received awards like APEDA, Golden Trophy' from government of India for outstanding performance in Export & for its contribution in dairy products sector

The Amul brand is not only a product, but also a movement. It is in one
way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live.

Hygienic & clean milk procurement

Milk delivered by a producer is measured and a sample is drawn for a quality-testing Electronic milko-tester for testing quality of milk Automatic weighing machine for weighing of milk with data processing facilities Electronically captured with member-id. Training programmes on quality management system, good management practices in animal husbandry imparted on continuous basis to member producers

Hygienic & clean milk procurement

The BactoScan method Designed for fully-automatic, rapid and reliable determination of the hygienic quality of raw milk Done by counting the total number of Individual BactoScan Counts (IBC) in a milk sample(flowcytometry) Used for screening hygiene status at the farm level Monitor incoming raw milk to avoid contamination In order to avoid interference from other particles the sample is subjected to chemical treatment in order to destroy these particles and also to break up the clusters of bacteria

Bulk Milk Chillers

Geo-remote sensing based vehicle tracking system for Road Milk Tankers carrying milk to Dairy Plant.

2 C to 12 C

Milk Processing
Methyline Blue reduction test Homogenization Pasteurization Adding Vitamins Packaging Milk Cold Storage facilities Processed milk products

Packaging
Delocalize market - Double laminated is used for export Tin - Used for 400g Army pack Card board box - Used for tertiary packing 3ply for 9.1 g weight package 5ply for normal & export Glass Bottling

Food Safety Policy

Improving raw milk quality Applying innovative technology for manufacturing food products Employing quality and food safety management in manufacturing Meeting applicable statutory and regulatory requirements Constantly emphasizing continuous improvement of quality and food safety issues

Animal disease diagnostic laboratory

Mobile and immobile laboratories Prompt and accurate diagnosis of the diseases Testing facilities Vaccination of animals Nutrition own field generating 1100 tons of nutritious cattle feed daily

ARDA
Amul Research and Development Association 90 field veterinarians 35 Para veterinarians 1000+ trained Livestock Development Agents 1015 Liquid and Frozen Semen Centers Clinical Artificial Insemination Mass Vaccination

Total Quality Management

Hoshin Kanri or Policy Deployment Workshops Apex Steering Council (ASC) meetings Kaizen Small Group Activity Training of field sales force in Strategic Facilitation Housekeeping support to distributors

Most striking feature of GCMMF's TQM experience is the integration of its business linkages at the village level to the forward linkage through its sales offices/wholesale dealers in the market. Dr. V.Kurien

Total Quality Management

Eminent B-school professors audit and benchmark operations and packaging Plants periodically have surprise audit for Hygiene and Quality Management Systems Amul conforms to a lot of domestic and international quality standards

Information Systems Management

Enterprise-wide Integrated Application System ERP Geographic Information Systems (GIS) More than 3,000 computers installed in village societies Automated Milk Collection System Dairy Information System Kiosk (DISK) Inter-connectivity between sales offices via VSAT Distributors can place orders on internet website Uses data analysis software for forecasting milk production and increasing productivity

Information Systems Management

The installation of over 3,000 Automatic Milk Collection System Units (AMCUS) at village societies

Certifications and Trademarks

ISO 9000 HACCP certified plants Food Safety Management - HACCP 9000(2000) ISO 14001(2001) VOICE has stated that AMUL provides the best Value for Money products Finalist of 2007 dairy innovation awards Rajiv Gandhi National Quality Award A+ tussle with Nestle

Thank You