McCain Foods India In News

McCain Foods sets up operations in India, to invest Rs 700 million in Gujarat. Former dabur India head of innovation Vikas Mittal has joined McCain Foods India as its MD.Vikas will be responsible for shaping long-term growth strategies at McCain India. McCain Foods India launches new products - beyond potato. new product for the Indian market - McCain 3-minute Rice Idli, marking the company s foray into a non-potato based frozen food category in India. McCain Foods India Welcomes Canadian Officials, Canadian government officials who were on a recent trade mission to India to strengthen and advance bilateral trade between the two countries. transferring our knowledge and helping to build local economies, McCain came into the picture, we helped reduce the farmers expenditure by 35 per cent and increase income by 104 per cent. Today more than 100 farmers in India are cultivating 1,500 acres of potatoes for our use.

Growth Prospect of McCain in India.

The frozen food market in India is at a nascent stage with few products, low consumer awareness levels, underdeveloped frozen food distribution network, and lack of freezer space at the retail end. consumers in India have gone through a dramatic transformation in lifestyle by moving from traditional spending on food and groceries to lifestyle and convenience food products thus leading to growth in home consumption of frozen foods. This demand for convenience food has also supported good growth in frozen foods, with consumers appreciating the convenience of stocking up and keeping easily prepared food at hand. Moreover, increasing penetration of organised retail chains has aided in the demand for frozen food products. Apart from convenience in cooking at home, quick service restaurants have equally contributed to the growth of frozen foods.

Challlenges which may become opportunity in near future.

Few players in the segment; Low consumer awareness; Inadequate frozen food distribution network; Limited freezer space at the retail end; Problems in increasing Localisation; Less Research & Development in food industry;