Merchandise And Merchandising Is Correlated With E-Retailing ESubmitted To Pooja G.

Maam

Submitted By Name Priti H. Singh Steam Retail Mgt. Roll No.- 03

What is Merchandise/Merchandising
It refers to all the product that is on the store shelves and in the stock room that is for sale, and that inventory has to be taken as least once a year for income tax reporting. some stores require it monthly.

Merchandise @ Stores

What is Merchandising
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

Merchandising.(contd.)
Merchandising also varies within retail chains, where stores in places like Buffalo might carry snowblowers, while stores in Florida and southern California might instead carry beach clothing and barbecue grills all year. Coastal-area stores might carry water skiing equipment, while ones near mountain ranges would likely have snow skiing and snowboarding gear if there are ski areas nearby.

What is Promotional Merchandising

In retail commerce, visual display merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.This annual cycle of merchandising differs between countries and even within them, particularly relating to cultural customs like holidays, and seasonal issues like climate and local sporting and recreation.

Promotional Merchandising

Promotional Merchandising..(Pics contd.)

Promotional Merchandising.(contd.)
In the United States for example, the basic retail cycle begins in early January with merchandise for Valentine's Day, which is not until midFebruary. Presidents' Day sales are held shortly thereafter. Following this, Easter is the major holiday, while springtime clothing and gardenrelated merchandise is already arriving at stores, often as early as mid-winter (toward the beginning of this section, St. Patrick's Day merchandise, including green items and products pertaining to Irish culture, is also promoted).

Promotional Merchandising.(contd.)
Mothers Day and Fathers Day are next, with graduation gifts (typically small consumer electronics like digital cameras) often being marketed as "dads and grads" in June (though most college semesters end in May; the grads portion usually refers to high school graduation, which ends one to two weeks after Father's Day in many U.S. states). Summer merchandise is next, including patriotic-themed products with the American flag, out by Memorial Day in preparation for Independence Day (with Flag Day in between).

E-Retailing
It is the use of technology such as the computers and the internet to sell a range of products and services online to the world.

Opportunities provided by E-Retailing Ey y

It opens up many doors for companies. It provides a greater range of people to sell the products to. It can lead to increase in profits and a decrease in costs. The website can also lead to opportunities of better adn cheaper products to sell thought globalisation.

Effects of E-Retailing E-

Benefits of E-Retailing Ey

To the Customer Provides convenience to the customer to shop easily in lesser time. Gives more and better information to the customer about the products. Helps the customer to customize his/her shopping as per their own choice and preferences.

Benefits..(contd.)
y

To the Business Enables the business to reach maximum customers globally in the least possible time. Allows the business to give more meaningful and effective customer service to customer with less time required. Helps the business to save on money as it requires less capital cost.

Quick E-Retailing E-

Shortcut to pic-retail.lnk

Conclusion
Though much is yet to be achieved, remember Eretailing is a new industry in India. With broadband internet access still accessible to entire population, this industry may see an explosive growth. Most growth drivers are in Indias favor demographics, economy, changing lifestyle, exposure ideas. It is just a question of creating a sustainable eco system for E-retailing, which is at an inflection point. Time to fasten the seat belts!