by Rakesh R Menon

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Google Inc. is a $ 57.851 billion worth American multinational public corporation Invested in Internet search, cloud computing, and advertising technologies Largest Search engine in the world To organize the world's information and make it universally accessible and useful

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Committed itself to going green Aims to create more viable option than coal Investments more than $400 million has been committed in renewable energy Social issues addressed have included education, poverty alleviation, disability aid, healthcare, women and children, arts and culture, and community development

Google Grants providing AdWords advertising to select charitable organizations Room to Read, educates children in Vietnam, Nepal, India and Cambodia Sichuan earthquake in China, Google Grants also supported the China Red Cross, China Charity Federation, China Youth Development Foundation, China Children and Teenagers Fund and other organizations with free in-kind advertising of over 6 million RMB

In a number of recent surveys Google have been at or near the top of well known companies that are most trusted/have the strongest reputation. Public opinion creation is one of the main objective CSR is a more polished marketing strategy which in the end is all done for the maximum sale of the product