Controlling or central idea stated in the form of an assertion, or claim, which indicates what you believe to be true about your topic. All content in the body of the speech or essay should support and advance this claim. Should be in both speeches and essays.
As such, Cadillac appeals to the quintessential male desire to project a sophisticated image through a flashy layout of colors and designs supplemented by an allusion to James Bond, one of the most idolized heroes of all time. By incorporating modern ideas concerning diversity, music, and religion, Gatorade promotes more than just a sports drink, but an actual lifestyle for consumer culture to embrace. Regardless of the degree of the damage, Clinique taps into the ideology that aging is unattractive and offers women false hope of renewal by implying that perfection is attainable through the use its product, even after years of damage to skin.
A statement within the introduction of a speech that outlines the main points in the order in which they will be covered. Previews should be clear, stated in parallel wording (usually), and emphasized to help guide the audience through your organization. Previews are primarily for speeches, not essays.
As such, Cadillac appeals to the quintessential male desire to project a sophisticated image through a flashy layout of colors and designs supplemented by an allusion to James Bond, one of the most idolized heroes of all time. My goals this afternoon are three-fold: first, to examine the visual layout of the advertisement, second, to explain how this layout draws on the masculine ethos of Bond, and finally, to explore how the evolution of James Bond as a character parallels the evolution of Cadillacs image. (Transition into the body)
As such, Cadillac appeals to the quintessential male desire to project a sophisticated image through a flashy layout of colors and designs supplemented by an allusion to James Bond, one of the most idolized heroes of all time. To better illustrate this, Ill examine the visual layout of the advertisement, Ill explain how this layout draws on the masculine ethos of Bond, and Ill explore how Cadillac capitalizes on the evolution of Bonds persona to highlight the evolution of its own image. (Transition into the body. )
1) Avoid description-only topic sentences. Example: The background of the advertisement is colorful and busy.
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2) Instead, make a claim about that fact. Example: The colorful and busy background of the advertisement suggest that the product is fun and useful. More poetic: The advertisements intense color saturation and visually complex background suggest that the product is vibrant and multifaceted.
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3) Give road signs for the argument. Example: Though the advertisement uses a visually complex background to highlight the new products possibilities, the juxtaposition of simple text and its time-honored logo reveals its adherence to clarity and tradition.
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1) Avoid description-only topic sentences. Example: The background of the advertisement is colorful and busy.
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2) Instead, make a claim about that fact. Example: The colorful and busy background of the advertisement suggest that the product is fun and useful. More poetic: The advertisements intense color saturation and visually complex background suggest that the product is vibrant and multifaceted.
_________________________________________________________________________________________________________________________________
3) Give road signs for the argument. Example: Though the advertisement uses a visually complex background to highlight the new products possibilities, the juxtaposition of simple text and its time-honored logo reveals its adherence to clarity and tradition.
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