AMD NOTEBOOK CONSUMER PLATFORM TRAINING

2011 AMD Mainstream

AMD TECH VOICE

Introduction to APU (Accelerated Processing Unit)

APU & Vision-1.flv

AMD Mainstream Client Platforms | 2011 | Confidential

Overall market share trends

GFK : AMD NB MS% IDC : AMD NB MS%

GFK
550% Y-O-Y Growth

IDC
Q311 >FY10

AMD Mainstream Client Platforms | 2011 | Confidential

WHAT WE WANT YOU TO UNDERSTAND

The 2011 Mainstream Notebook Platform Enables
Key Message Pillars

Vivid Visuals
VISION Engine enables Discrete-Level HD graphics at every price point

Personal Supercomputer
Worlds first APU with Quad-Core Turbo and up to 400 AMD Radeon Cores

AMD AllDay Power

Up to 9 hrs. resting battery life1 and a superior visual experience

1 See footnotes on pp. 51-52, configurations on pp. 53 AMD Mainstream Client Platforms | 2011 | Confidential

H2 2011 AMD NOTEBOOK PRODUCT POSITIONING

AMD
$749+

Intel
Core i7

AMD A8 Series

$599+

AMD A6 Series

Core i5

System Price Point**

$499+

AMD A4 Series

Core i3

$399+

AMD E-Series
E2-XXXXM (Sabine Platform) E-XXX (Brazos Platform)

Pentium

<$399

AMD C-Series

Celeron/Atom

**Estimated system price points for reference only. Subject to price variation based on regional configurations. AMD Mainstream Client Platforms | 2011 | Confidential

The Three-foot upsell

A4-to-A6
Technical differentiation for those that read/understand the fact tag:  Dual core to quad core  AMD Radeon HD 6500 series graphics vs HD 6400 series Experiential differentiation: Delivering against the VE  More immersive multi-tasking  Better digital media and gaming experience

i3-to-i5
Technical differentiation for those that read/understand the fact tag:  Boost  MHz Experiential differentiation: Delivering against the VE  Fraction of a second faster Excel calculations  No change in graphics ability: Stunning built-in visuals

AMD Mainstream Client Platforms | 2011 | Confidential

Why settle for smart when you can be Brilliant?

AMD A-Series
AMD A-Series APU
Tag Line Graphics Direct X Power Consumption Image Stabilization Wireless Display Flash Video Acceleration Flash Video Upresolution Brilliant HD Up to 400 Radeon Cores DirectX 11 Lower AMD Steady Video7 AMD Wireless Display Yes Yes

Sandy Bridge
Intel Sandy Bridge
Visually Smart 12 Execution Units Direct X 10 Higher Wi-Di Yes No

7 - See footnotes and configurations detail in backup

AMD Mainstream Client Platforms | 2011 | Confidential

AMD DUAL GRAPHICS - GET MORE FROM YOUR DISCRETE GPU

AMD

Intel

A8

Intel Sandy Bridge

Discrete GPU Discrete GPU

APU Graphics 100% Performance DirectX11, Full HD, APU Efficiency

Up to

175%

Dual Graphics Performance

Up to 75%1 additive performance with Dual Graphics Technology

HD2000 100% Performance No DirectX11, HD Stutter

100%
Discrete Graphics Performance
0% additive performance

Stereo 3D, More Intense Gaming, More Compute Power, Higher Model Number, AMD Eyefinity Technology*

No Uplift, Sandy Bridge graphics shut off, No higher model number

1 See footnotes on pp. 54, configurations on pp. 55 * AMD Eyefinity Technology only supported on specific configurations
AMD Mainstream Client Platforms | 2011 | Confidential

DUAL AMD RADEON GRAPHICS ADVANTAGE

EXAMPLES ON COMPETING DESKTOP PLATFORMS
AMDs advantage is reflected in the exclusive Dual AMD Radeon Graphics Brand AMD on AMD means a higher model number
AMD A8 APUs Radeon HD 6530

Core i7
Dual AMD Radeon HD 6690

AMD Radeon HD 6670

AMD Radeon HD 6670

AMD A6 APUs Radeon HD 6510

Dual AMD Radeon HD 6630

Core i5
AMD Radeon HD 6570
AMD Radeon HD 6570

AMD A4 APUs Radeon HD 6410

Dual AMD Radeon HD 6530

Core i3
AMD Radeon HD 6450
AMD Radeon HD 6450

Dual AMD Radeon brand numbers are preliminary and subject to change. AMD Mainstream Client Platforms | 2011 | Confidential

IMAGE ENHANCE WITH AMD STEADY VIDEO

 Steady Video is an AMD A-Series exclusive feature  By applying advanced algorithms behind the scenes, users do not have to deal with shaky or unstable video ever again!  Capabilities scale with hardware and are end user controlled  Image stabilization brought to popular video content websites!

AMD STEADYVID
Coming May 2011

AMD Mainstream Client Platforms | 2011 | Confidential

2011 AMD MAINSTREAM PLATFORM

DELIVERS ALL-DAY BATTERY LIFE

AMD All-Day Power

 Power-gating shuts off components not in use  AMD Turbo Core enables tasks to complete quickly so that the PC can rest
2010 Platform 6 hours 2011 Platform Adds 2 hours

Get up to 9 hours of Resting battery life1

1 See footnotes on pp. 51-52, configurations on pp. 53 AMD Mainstream Client Platforms | 2011 | Confidential

AMD TURBO CORE TECHNOLOGY

OPTIMIZING PERFORMANCE AND POWER

3D Gaming Graphics-intensive Highly threaded, workload multi-tasking workload

Virus 3D Video HD Game Editing eMail Scan

Video Transcoding

Optimizing

BOOST

BOOST

 CPU and GPU performance adjusts dynamically  Application performance optimized within thermal and power limits  Consistently great user experiences
X86 CPU Core GPU Core

Examples for illustration purposes only

AMD Mainstream Client Platforms | 2011 | Confidential

AMD VISION BRANDING EVOLUTION

2010 Branding and Messaging focused all on USAGE and BENEFITS 2011 Branding and Messaging will bring back LINE LOGIC and TECHNICAL benefits

A Series Vision

E Series Vision

C Series Vision

AMD Mainstream Client Platforms | 2011 | Confidential

VISION Technology from AMD Featuring the new AMD APU Platform E350 Dual Core

 Intro E350 APU- 2.flv

AMD Mainstream Client Platforms | 2011 | Confidential

VISION 2011 UPSELL STRATEGY

Feature
Maximum Computing
Enthusiast HD and 3D entertainment  Advanced 3D Entertainment  Ultimate 3D Blu-ray/HD entertainment  3D Stereoscopic gaming  View multiple HD monitors and media  AMD Dual Graphics  AMD Smooth Switchable Graphics  Quad Turbo up to 2.6 GHz  AMD A8-3500M

Graphics
 AMD Radeon 6650M  400 Radeon Cores

Performance
 Up to 24% better Visual Perf than V215  Up to 54% better Compute Capacity than V214  Up to 313% better Visual Perf than V013  w/DG Up to 673% better Visual Perf than V012

High Performance HD & 3D Quad-Core Quad-Core Discrete-Level Graphics Discrete-Level Graphics AMD All-Day Battery Life Dual-Graphics Enabled Dual-Graphics Enabled AMD Turbo Core AMD Turbo Core
HD creation & Blu-ray entertainment  HD creation & Blu-ray Playback  AMD Avivo auto image enhance/stabilization  Create and edit HD videos  Advanced gaming with DirectX 11  Edit/mix music

Dual-Graphics Enabled Quad-Core Discrete-Level Graphics AMD Turbo Core

HIGH PERFORMANCE HD & 3D MAXIMUM COMPUTING PLAY & STREAM EVERYDAY PC HD HD INTERNET EXPERIENCE HD creation &&andray media Photo editing &Blu- 3D entertainment Enthusiast HD Blu- movie playback Rich HD streaming andentertainment browsing social PC entertainment HD
 Quad Core w/Turbo Core  AMD

   

 Up Radeon Advanced browsing Photo editing &Entertainment Image  3DCasual gaming32% better Compute Capacity Rich HD streaming and browsing Email, chat and edit HD videos Perf than HD Internet3D Blu-ray Playback  EnhanceCreate and video gaming mobileV1than creation & HD movie  AMD playback (Auto Stereoscopicto files for  Convert social27% better Visual networking 6520M  Up to Post Process/Stabilize)  320 V1 Run mainstreamimage11 and MMO  Advanced gamingmonitors and V0  devices Rich social media Up to with Visual Perf than Radeon Ultimate 3Dauto online AMD Avivovideossoftware  AMD A6-3400M Mainstream,Blu-ray/HD  Discrete Level GFX View multiple HD 233% betterDirectX 11 DirectX Watch HD Cores  AMD entertainment music and play DVDs media All-Day battery life gaming enhance/stabilization Enjoy photos, Edit/mix music
11 10 9

Play & Stream HD

AMD All-Day Battery Life

 HD Internetw/Turbo QuadDual Graphics AMD Turbo Core VISION Engine Core Core Technology  Application Acceleration AMD Smooth Discrete Level GFX Everyday PC Up to Image Enhance Switchable Graphics  AMD 12 hours  AMD All-Day DirectX11 Rich HD streaming and PC entertainment battery battery life! (Auto Post  Rich HD streaming and browsing  Quad life  Run mainstream software Turbo up to 2.6  AMD A4-3300M Process/Stabilize)  Enjoy photos, music and play DVDs GHz  Dual Core  Casual gaming AMD E-350   Rich social  Discrete Level GFX media  AMD A8-3500M C-50 HD Internet Experience  AMD A6-3400M
HD browsing & social media  HD Internet browsing  Watch HD videos online  Email, chat and social networking

Photo editing & HD movie playback  Photo editing & HD movie playback  Mainstream, DirectX 11 and MMO gaming  Convert video files for mobile devices  AMD All-Day battery life

Feature

Graphics
   

 AMD Radeon HD 6650M 6520M 6480M 6310 6250

    VISION Engine Application Acceleration AMD All-Day battery life AMD E-330

AMD Turbo Core Discrete Level GFX DirectX11 AMD A4-3300M

 AMD Radeon 6480M  240 Radeon Cores

Performance Perf than V0  Up to 153% better Visual

 80 Radeon CoresAMD 400 320 240 Radeon Cores 

Radeon 6310  80 Radeon Cores

 Up to 61% better Visual Up to24% better 3D 32% better 153% 10X Performance20106 V2 Perf than V0than V011 15 Visual Perf than 8 Performance V1 4 than Intel Atom  Up to 20% better Up to54% better 27% better 158%  Compute Capacity than Up to 61% better Capacity than Compute Visual Perf than V0 2010  Up to10 better Compute Capacity than V0 20% V014 V2 20105 V07 V1 2010
6 5

 Up to 158% better Compute Capacity than V07

 Up to 313% better Visual Up to 233% better Perf than V0than V09 Visual Perf 13  w/DG Up to Visual Performance 673% better Up to 10X better 3D than Intel Perf VisualAtom than V012
4

   

HD Internet Technology Up to 12 hours battery life! Dual Core AMD C-50

 AMD Radeon 6250

4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 See footnotes on pp. 51-52, configurations on pp. 53

AMD Mainstream Client Platforms | 2011 | Confidential

Touch My Bottom Campaign by Best Sell We believe only when we feel the product - so lets do that..

 AMD E-Series laptops - Touch my Bottom-3.flv

AMD Mainstream Client Platforms | 2011 | Confidential

THANK YOU TOGETHER WE CAN WIN!

AMD Mainstream Client Platforms | 2011 | Confidential