Indian Brand which got into Global Market

Presented By:
Monica Jain -17 Jidnyasa Malvankar - 32 Yash Rajani - 56 Dipen Vyas - 11 Tejas Bedi - 07 Harshal Kamble - 24

INTRODUCTION

FMCG Markets Herbal/Ayurvedic products Key consumer products categories Distinct brand identities

Divison

Consumer Care Division

Consumer Health Care Division

International Business Division

Dabur Global Presence

Global Principles

Passion for Winning Customer Focus Team Work Innovation Integrity

Strategic Intent Of Dabur India Ltd

 Focus on growing our core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology  The preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of Ayurveda and herbs with modern science  Provide consumers with innovative products within easy reach  Build a platform to enable Dabur to become a global Ayurvedic leader  A professionally managed employer of choice, attracting, developing and retaining quality personnel  Responsible citizens with a commitment to environmental protection  Provide superior returns, relative to our peer group, to our shareholders.

DABUR WORLDWIDE

Products Worldwide
Offices and representatives in Europe, UK, America and Africa A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far East, North Africa and Europe Inroads into several European and American markets that have good potential due to resurgence of the back-to-nature movement Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to Europe, Latin America, Africa, and other Asian countries Export of food and textile grade natural gums, extracted from traditional plant sources

International Business

Marketing Mix of Dabur

PRODUCT

Brands Quality Size Design

PRICE


PLACE
 Increasing Geographic spread  Entered South Indian Market  Expanding in International Market  Presence in over 50 countries  Subsidiaries in Nepal, Bangladesh

Promotion

Media Tools
Press releases Dabur in news- print Dabur in news- electronic Events Inventory centre T.V. commercials Radio Internet Newspapers

Suppliers


Over 300 diverse products in the FMCG, Healthcare and Ayurveda segments, Dabur has a huge global network of suppliers and vendors. Purchasing roughly 7,000 items with an annual procurement bill of over Rs 500 crore. The Central Planning and Procurement Division (CPPD) is responsible for purchase operations at Dabur, acting in coordination with the Production and Marketing Divisions.

Market Intermediaries

CUSTOMERS


Its products basically serve to all groups It includes both the existing & potential customer Dabur has 35 billion customers (approx) worldwide

Competitors
HUL  Colgate  Godrej  Marico  P and G  Emami  Gillette India  Jyothy Labs


STRENGTHS
1.

2. 3.

4.

5.

STRATEGIC PARTNERSHIPS WORLD WIDE COVERAGE 100 YEARS OF EXPERIENCE MANUFACTURING FACILITIES RESEARCH PLANTS.

WEAKNESS
NO

RETAIL OUTLET DOORSTEP DELIVERY.

NO

OPPORTUNITY

OVERSEAS DEALERSHIP. MEDICAL BIOTECHNOLOGY. STRATEGIC ALLIANCES. EXPORT OF AURVEDIC PRODUCTS.

THREATS
   

KERELA-HUB OF AYURVEDA LOCAL COMPANIES YOGA CAMPS FOREIGN PRODUCTS.

Future - Dabur
Tapping the world Several Product Categories Dabur International Divers for Growth

WHAT MAKES IT TRUSTWORTHY

AN UMBRELLA NAME FOR A VARIETY OF PRODUCTS, RANGING FROM HAIR CARE TO HONEY, DABUR HAS CONSISTENTLY RANKED AMONG INDIAS TOP BRANDS.

ITS BRANDS ARE BUILT ON THE FOUNDATION OF TRUST THAT A DABUR OFFERING WILL NEVER CAUSE ONE HARM.

Conclusion
 Strong Distribution Network  Most Trusted Brand  Aggressive strategy  Innovation