Value Chain
Term coined by Michael Porter in a 1965 article in the Harvard Business Review Def: a series of activities that includes inbound logistics, warehouse and storage, production, finished product storage, outbound logistics, marketing and sales, and customer service
Schematic
Prof. Rushen Chahal
Organizations
Organizational structure
Organizational subunits and the way they are related to the overall organization
Schematic
Prof. Rushen Chahal
S. Burry, President
B. Wong, VP Accounting
R. Henderson, VP Marketing
K. Kelly, VP Production
S. Samuel Supervisor
L. Bashran, Supervisor
Terminology (1)
Hierarchical organizational structure
See previous slide Series of levels Those at high levels have more power and authority within an organization
Terminology (2)
Empowerment
Giving employees and their managers more power, responsibility, and authority to make decisions, take certain actions, and have more control over their jobs
VP, Finance
VP, Sales
VP, Finance
VP, Sales
VP, Finance
Vice President, Marketing Publisher, College Division Publisher, Trade Division Publisher, High School Division Marketing Group Marketing Group Marketing Group
Organizational culture
The major understandings and assumptions for a business, a corporation, or an organization
Organizational learning
The way organizations adapt to new conditions or alter their practices over time
Models of Change
Change model
A representation of change theories developed by Kurt Lewin and Edgar Schein in 1969 Three-stage approach
Unfreezing Moving Refreezing
Schematic
Prof. Rushen Chahal
Change Model
Prof. Rushen Chahal
Reengineering
Also called Process redesign
The radical redesign of business processes, organizational structures, information systems, and values of the organization to achieve a breakthrough in business results For example, to
Reduce delivery time Increase product and service quality Improve customer satisfaction Increase revenues and profitability
No order accepted Reduce potential for until credit approved bad debt All product decisions Reduce number of made at headquarters items in inventory
Other Models
Continuous improvement
Constantly seeking ways to improve the business processes to add value to products and services
TQM
A collection of approaches, tools, and techniques, that offers a commitment to quality throughout the organization
Downsizing
Reducing the number of employees to cut costs Also called rightsizing May have serious side effects
E.g., low employee morale, a need for expensive consultants, lost time, waning productivity
Competitive Advantage
Competitive advantage
A position, product, service, etc., within a business that improves a position within a market with respect to competitors
Substitute Products
Buyer Power
Rivalry
Supplier Power
New Entrants
Porters Five-force Model
Prof. Rushen Chahal
Next slide
Prof. Rushen Chahal
1. Strategic alliance An agreement between two or more companies that involves the joint production and distribution of goods and services E.g., Chrysler + Daimler Benz 2. Creating new goods or services A company may become stagnant without the introduction of new goods and/or services E.g., Compaq, Dell 3. Improving existing goods or services Small variations to existing goods or services, and/or complete modifications E.g., light foods 4. Using information systems for strategic purposes IS for improving organizational effectiveness E.g., SABRE (airline reservation system)
Prof. Rushen Chahal
Productivity
An example is given in the top paragraph on p. 65 This is a bad example! Why?
Measures of IS Value
Earnings growth Market share Customer awareness and satisfaction
One of my favourite quotes: When you cannot measure, your knowledge is of a meager and unsatisfactory kind. Kelvin
Prof. Rushen Chahal
Justifying IS
Categories:
Tangible savings Intangible savings Legal requirements Modernization Pilot project
Schematic
Prof. Rushen Chahal
CEO
CIO
Operations
Support
Programming
Information Centre
Information centre
Provides users with assistance, training, application development, documentation, equipment selection and setup, standards, technical assistance, and troubleshooting
Other IS Roles
Database Administrator Systems Programmer Network Specialist LAN Administrator Webmaster Trainer
IS Principles
Use of IS strongly influenced by organizational structure and problem orientations IS are often intertwined within the valueadded processes IS usage may require change that could meet with resistance Value-added IS needs to be continually sought
Prof. Rushen Chahal