Media

Jan 2012

Ashiwn Roy Choudhary Founder and CEO

Index Bombil Media Mobile Advertising Facebook Marketing Mass Mailing Mobile Application PHARMA SPECAIL IDEAS

Bombil Media
fExperts of mass communication on Digital Medium.

fProducts Bulk SMS platfrom,Mass Mailing platform, Mobile Advertising, Facebook Microsite,Facebook Marketing, Mobile Application fAdvantage One stop shop single vendor for all your digital marketing requirements Profiled database for better targeting (17 categories,240 Million users) Dedicated account manager One call for all (outsource your headaches) fClients

Index Bombil Media Mobile Advertising Facebook Marketing Mass Mailing Mobile Application Ideas

Mobile Advertising

Customers (Your Database)

Relationship Building Cross selling ,Loyalty Management Offers, Service messages

Customer Acquisition(Our Database)

Lead Generation Product/Brand Awareness Discounts/Deals/Coupons
LOCATION (pincode specific)

WEB BASED INTERFACE

INSTANT & DETAILED REPORTS

WEALTHY INDIAN (HNI,Car owners, Frequent Fliers)

AUTO BIRTHDAY WISHES

SPECIAL CATEGORIES (Doctors,Students,Corporates)

COUPONS ON SMS

Sample SMS
TARGET AUDIENCE

IDEA 2

Profile Location -

TM: ACKRUTI

TM :NIIT

TM : DOY CARE

A true definition of Luxury ! Own an ultra premium 1/2/3BHK apt with all amenities in upcoming Modern Township Dombivili @ Rs 25lac onwards call 1800-1022-224

Early Bird offer for post graduate program in Management with Dual Specialization from IMT Ghaziabad close on feb 21 call 18002660304 for info

OFFER CODE : DC190 Save Rs 10 + Free 3 sachets of DOY CARE ALOE VERA shamoo worth Rs.9 on purchase of a set of 3 DOY CARE ALOE VERA 75g soap.

Call/SMS

Direct to Store

Coupons on Mobile

Index Bombil Media Mobile Advertising Facebook Marketing Mass Mailing Mobile Application Ideas

FB Marketing
Facebook Property - Creating Brand /Company presence (Simple Welcome Page , Micro site , E-commerce) Strategy and Content (LIKE lines , Wall updates , Photo & Video content) Community Management (Engaging/Auditing Comments/Posts/Community, Firefighting ) Targeted Advertising (Target based on Location , Age , Gender, Interest Group)

FB Marketing

Facebook Property Welcome Page , Micro site Strategy and Content

(wall updates , photo and video content, polls, contests)

Community Management
(Engaging/Audit -Community, Responding, Firefighting issues)

Targeted Advertising
(based on location, age, gender, interest groups)

Index Bombil Media Mobile Advertising Facebook Marketing Mass Mailing Mobile Application Ideas

Mass Mailing
Send Multiple mails ENSURING it lands in the INBOX and

Supports Multiple Formats

Detailed Analytics Open Rate , CTR , Duplication Filter , Reasons for undelivered

Email Templates

Reports

Index Bombil Media Mobile Advertising Facebook Marketing Mass Mailing Mobile Application Ideas

Mobile Application Enterprise Apps

MALL ON MOBILE FEILD FORCE AUTOMATION SHOP HOP

Consumer Apps

GAME :

Index Bombil Media Mobile Advertising Facebook Marketing Mass Mailing Mobile Application PHARMA SPECIAL IDEAS

mGod

What is

A Mobile Application that EMPOWERS

WHO

WHICH

WHAT

Sales / Service / Maintenance staff OF Pharma/Manufacturing/FMCG TO Remotely enter/manage critical business information from their Mobile Devices Real Time Business Reporting /Anywhere .

WHY

HOW ?
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Features
Competition Tracking
1

Order Entry

Product Training

Company Notifications Company Notifications Travel Reimbursements

Customer Info

Easily Submit Sales Order and Payment Details. No Paperwork & Quick. Managers get Real-Time reporting of their team Sales

Features
Competition Tracking

Order Entry

Product Training

Company Notifications
Company Notifications Travel Reimbursements

Customer Info

ANNOUNCE - Pricing Changes, Targets, News, Sales Man Award etc.

Features
Competition Tracking

Order Entry

Product Training

Company Notifications

Customer Info

Travel Expense

Quickly Note & Reimburse Travel / Other Expenses.

Features
Competition Tracking

Order Entry

Product Training

Company Notifications Company Notifications Travel Reimbursements

Customer Info
4

Pull Customer History Contacts Details, Payment Status, Inventory

Features
Competition Tracking
5

Order Entry

Product Training

Company Notifications Company Notifications Travel Reimbursements

Customer Info

Quiz on (Products/Processes)-Interactive, Fun and Effective Training

Competition Tracking

Features
6

Order Entry

Product Training

Company Notifications

Customer Info

Company Notifications Travel Reimbursements

Know Competitors - Offers, Shelf placement, Distribution Strategy

Benifit

26%
Superior Sales Control Higher Productivity

Increase Sales

Paperless Administration

Error Free Communication

17%
Reduce Costs

26

Advantage

FLEXIBLE
EASY TO USE

FAST

LOW COST

Create a COMPLETLEY CUSTOMIZED MOBILE APPLICATION based on YOUR Business Requirements

Advantage

FLEXIBLE

EASY
FAST

LOW COST

Very easy to use No Training Required If you know how to email , YOU can use mGOD

Advantage

FLEXIBLE

EASY TO USE

FAST
LOW COST

GO LIVE IN 1 DAY FLAT

Advantage

FLEXIBLE

EASY TO USE

FAST

LOW COST
No Hardware , No Setup Cost ! Pay/User pricing Model. Costs you 1 Meal

Medicine Information System

Current Packaging Challenges

Constraints of Space
Lot of information to be presented in small space
(Details of composition ,dosage ,dos and donts, batch no, expiry)

Smaller Font Size

Smaller size of fonts make instructions unreadable , specially for old and visually weak people

Feedback
No mechanism to take feedback from the end user

Differentiate between Real /Fake drugs

No way end customer to differentiate between the Real and Fake drugs circulating in the market

Company Branding
People often know the medicine but not the name of the company behind manufacturing the product. Branding opportunity loss

Solution Introduce a SMS product manual

Insert Information Channel details in the packaging. e.g. SMS <PRODUCT ID> <BATCH NO> to 56070
e.g CEFAC250 1107 to 575758

56070 CEF 250

PHARMA
Thank You. You will now receive 3 SMSs with details on usage, tips, dos and don'ts for the product. Any further assistance call 180099231234

YOUR COMPANY

YOUR COMPANY

YOUR COMPANY

575758 CEF250 BS201

CONSUMERS SENT an SMS to Your COMPANY s SHORT CODE Advantage to YOU 575758 1) Your first direct Interaction with the575758 end customer CEF is commonly used for We would like to have your 2) Automatically capture phone Number/Area/Batch acme/ allergies near facial feedback.SMS <u r Number of the customer area. feedback> to 56070. th Dec 2013 Expiry : 12 3) Communicate more information about the product We have launched a Use : After Lunch/Dinner specialized face wash 4) Identify FAKE products in market To set reminder called NOACNE for better SMS CEF to YOUR CUSTOMER skin.Ask at your medical Advantage TIME to 56070 e.g CEF 8.30PM store. 1) Understand if to 56070 using genuine products they are 2) Does not have to take the pain to read small text written in the packaging

YOUR COMPANY

YOUR COMPANY

YOUR COMPANY

575758 CEF250 BS201

COMPANY NAME
CEF is commonly used for acme/ allergies near facial area. Expiry : 12th Dec 2013 Use : After Lunch/Dinner To set reminder SMS CEF TIME to 56070 e.g CEF 8.30PM to 56070

COMPANY SENDS USEFUL INFROMATION TO CUSTOMERS Advantage to YOU 1) COMPANY BRANDING 575758 2) ABILITY to CONVEY MORE INFORMATION and HELP We would like to have your feedback.SMS <u r CUSTOMER
feedback> to 56070. We have launched a specialized face wash Advantage to YOUR called NOACNE for better CUSTOMER at your medical skin.Ask store. 1) Customer receives all

necessary information about the product 2) Customer can set MEDICINE reminders

YOUR COMPANY

YOUR COMPANY

YOUR COMPANY

Expiry : 12 Dec 2013 Use : After Lunch/Dinner To Advantage to YOUR CUSTOMER set reminder SMS CEF TIME to 56070 1) GET INFORMED ABOUT NEW PRODUCTS for their e.g. CEF 8.30PM to 56070

COMPANY SENDS USEFUL INFROMATION TO CUSTOMERS 575758 575758 Advantage to YOU CEF is commonly used for CEF250 BS201 1) PROMOTE NEW PRODUCTSacme/ allergies near facial 2) GET CUTOMER FEEDBACK area. th

575758
We would like to have your feedback.SMS <u r feedback> to 56070. We have launched a specialized face wash called NOACNE for better skin.Ask at your medical store.

medial condition

Ashwin Roy Choudhary Founder and CEO Bombil Media

: +91 9769688838 Mail : ashwin@bombil.com

Media

sms marketing . facebook marketing . mobile applications

Website Video-Ad Facebook : http://www.bombil.com : http://www.youtube.com/watch?v=kV14oOSILT4 : http://www.facebook.com/bombilmedia
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