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PRESENTED BY: ANKITA AGARWAL ARPAN JOSHI GUNIKA MEHRA LOVISH CHOPRA RAGHVI BERI SIDDARTH GUGNANI

ORGANISATION

ORGANISATION

History: Rajan raheja Group Mission: achieve customer delight, build dynamic team, Mutual relationship, employ cost effective process. Future: 100 fashion stores Brands: Globus- youth fashion brand F21- eye candy fashion Other brands in Globus: Provogue, zodiac, blue mont, gas Kids brand: Tiga, d-mark, rough, little kangaroos

PERSONNEL DEPARTMENT

SALES PROMOTION DEPARTMENT


Sales promotion executive Advertising executive Public relation in charge

MANAGEMENT
President V. President Director Planning director

GENERAL MERCHANDISING DEPARTMENT


merchandising manager divisional merchandising manager Junior merchandiser

FINANCE DEAPRTMENT
Chief Account Accountant book keeper

VISUAL MERCHANDISING DEPARTMENT


visual merchandising manager visual merchandiser assistant visual merchandiser visual merchandiser trainee

STORE DEPARTMENT
Store manager maintenance executive sales executive

RETAIL MIX

Location Store Design & Display Merchandise Assortments Pricing Advertising & Promotion Services

LOCATION

Stores High street retail Best shopping place Many malls and restaurants Types of customers

CATCH MENT AREA ANALYSIS


Major stores: bigjos, ebony, lot of ebo s Distance to travel Banking facilities Car parking Social and leisure attraction Population Merchandise offered

STORE DESIGN AND DISPLAY

STORE IMAGE
Good / Exclusive collection. Helpful. Experienced sales person. Good service.

ATMOSPHERE
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This department store is more like a nightclub. The store is nice and cozy.

STORE EXTERIOR
It is a multi level building with a large silver sign on it. Straight. (shop front) Parking facility in front of the store.
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The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

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STORE INTERIOR
The interior of the store is managed by the Visual Merchandiser.(MR AZAM) Its interior is modern, classy, and cool.
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LAYOUT
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The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

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All the fixtures and fittings are of wooden and of stainless steel. The products were placed in Browser Lines.
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DISPLAY
Everything's on display here and you can browse through the racks of clothes at leisure, without having to be assisted by a salesperson. Logical arrangement of the products. Clean display.
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MERCHANDISE ASSORTMENT

DEFINITION
Merchandise planning is the science of forecasting sales and managing inventories balanced with the art of identifying the merchandise your customers need.
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HOW DOES IT HELP IN RETAIL ?

It helps avoid stock outs and thereby lost sales. It helps boost sales revenues. Helps to capture the attention of shoppers.. Helps to monitor prices, sales volumes, and margins Determine the optimum location for articles within shelves Calculate the appropriate amount of space to be allotted to the articles

FOR GLOBUS
The entire fashion range comprises of apparel for men, women, kids and accessories at amazing prices. The range spans across usage occasions work wear, campus wear, club and lounge dressing and genres Western, Indian and mix-n-match. A well researched sizing ensures a good fit for the Indian silhouettes.

ASSORTMENT IS :Done on the basis of theme Done on the basis of size and style. Done on the basis of casual and formal wear for both men and women.

PRICING

PRICE RANGE

CATEGORIES Men s wear Women s wear Kids Wear Accessories

IN RS. 345-4000 275-12000 199-2395 25-600

FACTORS INFLUENCING PRICING


Stock market Seasons Other brands

PRICE TACTICS
Price lining

ADVERTISING AND PROMOTION


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Globus is promoted by Kareena Kapoor in the advertisement of the retail chain called Globus.
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PROMOTIONAL TECHNIQUES

E- retail industry, with the advent of large players like Shopper s Stop & Pyramid earlier, & Lifestyle & Globus more recently, the race has been to retain customer base. The group is also planning to launch an e-commerce portal around October for brand promotion & eventual sales. Gathering loyalty around them Globus, cossets its loyal Customers by inviting them to be part of an exclusive circle. ( INNER CIRCLE)

Lot of pamphlets are printed as mailers also.


The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Store also engaged in methods of letting customers know their latest promotion. Globus uses the internet and website very effectively for all the Campaigns Actively participates in promotional tie-ups with the Colleges for various events through out the year.

PROMOS OF GLOBUS (TARGETING YOUTH)

Fashion remixes Pizza hut offers Rampage- Fashion show to showcase the chains latest apparel range

SERVICES

PRIVILEGE CLUB

The Globus Privilege Club card is a 1st of its kind in India. Members are immediately rewarded for purchases at any of their stores.

Globus offers you 2 different card categories, each with it own benefits.

Purchase of merchandise over Rs. 2000/- get you to this card. These purchases can be spread across the first 3 months of the first purchase at Globus.

PRIVILEGE CARD BENEFITS

New product launch privileges Exclusively shopping hours. Exclusive offers

TEMPORARY CARD
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On purchase of merchandise valued at Rs. 500/To convert temporary card in silver card, one needs to pay Rs. 150 or purchase merchandise valued Rs. 5000.

SILVER CARD
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On purchase of merchandise worth Rs.5000 Choose from a range of gifts like Designer Mugs, Bracelet watch, Nylon Sling bag, Holiday vouchers etc.

GOLD CARD
Purchase merchandise worth Rs. 15000/- for having globus gold card with you.

BENEFITS
Free home delivery of altered merchandise Reserved car parking Special counters Special movie shows Complimentary soft drinks

ALTERNATE SERVICE OFFERING


Delivery Alteration

HANDLING COMPLAINTS
Returns Product adjustment Pickup bags Shop attendant

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to d elete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

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