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  • Virgin Case Study

    Diunggah oleh

    Shoeb Mohamed
    912 tayangan23 halaman
    The document outlines Virgin's diversification moves from 1973 to 2008. It started as a record label in 1973 and expanded into various industries such as airlines in 1984, travel in 1985, retail in 1988, media, drinks, trains and more. By 2008, Virgin operated in industries as diverse as music, airlines, finance and mobile communications across multiple countries. The diversification was achieved through both penetrating existing markets with new products and entering completely new markets.

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    The document outlines Virgin's diversification moves from 1973 to 2008. It started as a record label in 1973 and expanded into various industries such as airlines in 1984, travel in 1985, retail in 1988, media, drinks, trains and more. By 2008, Virgin operated in industries as diverse as music, airlines, finance and mobile communications across multiple countries. The diversification was achieved through both penetrating existing markets with new products and entering completely new markets.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    912 tayangan23 halaman

    Virgin Case Study

    Diunggah oleh

    Shoeb Mohamed
    The document outlines Virgin's diversification moves from 1973 to 2008. It started as a record label in 1973 and expanded into various industries such as airlines in 1984, travel in 1985, retail in 1988, media, drinks, trains and more. By 2008, Virgin operated in industries as diverse as music, airlines, finance and mobile communications across multiple countries. The diversification was achieved through both penetrating existing markets with new products and entering completely new markets.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 23

    Virgin Case Study

    Group 8
    Click to edit Master subtitle style

    3/10/12

    Virgins Diversification Moves


    Products/Services Existing Mar Exis ket ting s New

    Market Penetration

    New Products & Services

    New Market Development 3/10/12 Conglomerate Diversification

    Virgins Diversification Moves


    Products/Services Existing Mar Exis ket ting s New

    Market Penetration

    New Products & Services

    New Market Development 3/10/12 Conglomerate Diversification

    1973
    Products/Services Existing Mar Exis ket ting s New Virgin Record Label (1973)

    New

    3/10/12

    1984
    Products/Services Existing Virgin Record Label (1973) New Mar Exis ket ting s

    New

    Virgin Atlantic (1984)

    3/10/12

    1985
    Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) New Virgin Holiday (1985) Mar Exis ket ting s

    New

    3/10/12

    1987
    Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) Virgin Holiday (1985) New Mar Exis ket ting s

    New

    Virgin Records America (1987)

    3/10/12

    1988
    Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Records America (1987) New Virgin Megastore (1988) Mar Exis ket ting s

    New

    3/10/12

    1992
    Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Records America Virgin Megastore (1988) (1987) New Mar Exis ket ting s

    New

    3/10/12

    1993
    Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) New Virgin Radio (1993) Mar Exis ket ting s

    New

    3/10/12

    1994
    Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) New Mar Exis ket ting s

    New

    Virgin Vodka & Virgin Cola (1994)

    3/10/12

    1995
    Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola (1994) New Mar Exis ket ting s

    New

    Virgin Direct (1995)

    3/10/12

    1996
    Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) New Virgin Express (1996) Mar Exis ket ting s

    New

    Virgin net (1996)

    3/10/12

    1997
    Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) New Mar Exis ket ting s

    New

    Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997)

    3/10/12

    1999
    Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997)

    Products/Services New

    New

    Virgin Mobile (1999)

    3/10/12

    2006
    Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997) Virgin Mobile (1999)

    Products/Services New

    New

    Virgin Nigeria (2006)

    3/10/12

    2006
    Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997) Virgin Mobile (1999) Virgin Media (2006)

    Products/Services New

    New

    Virgin Nigeria (2006)

    3/10/12

    2008
    Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997) Virgin Media (2006) Virgin Nigeria (2006)

    Products/Services New

    New

    Virgin Mobile India (2008)

    3/10/12

    Corporate Parent

    Adding Value as Corporate Parent

    Brand Image Central Services and Resources Integration Opportunities vertical & horizontal integration CSR Initiatives Bureaucratic Complexities

    3/10/12

    Moving Forward

    Moving into Banking Industry

    Acquisition of Northern Rock

    Expanding Product Portfolio Competitive Advantage

    70 branches.

    3/10/12

    Continued Pursuit in Banking

    Easy Financial services to Virgin Subsidiaries Lower interest rates

    3/10/12

    Successor to Sir Richard Branson

    Challenges

    Virigins corporate decisions steered by Richard. Richard himself adds to the brand image of Virgin Complex portfolio to manage Delegating authority to leadership team Richard as the mentor / chairman

    Moving Forward

    3/10/12

    Thank you Any Questions?


    3/10/12

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