Anda di halaman 1dari 17

STUDY ON PERCEPTIONS OF CONSUMERS ABOUT KERA OIL IN KERAFED LTD Presented by SARAN KUMAR M ROLL NO: 1005140

INTRODUCTIONS

The project on A STUDY ON PERCEPTION OF


CONSUMERS ABOUT KERA OIL WITH SPECIAL REFERENCE TO KERAFED LTD, has attempted

to find out the perceptions of consumers about kera coconut oil and opinion about the advertisement, the price, the distribution the quality, and the brand image of the product. The study also specifies the consumers satisfaction and their taste and preferences about the product.

STATEMENT OF THE PROBLEM

The study is to know the PERCEPTION OF


CONSUMERS ABOUT KERA COCONUT OIL WITH SPECIAL REFERENCE TO KERAFED

IMPORTANCE OF THE STUDY - To familiarize with a business organization. - To understand the consumers perceptions about KERA coconut oil.

OBJECTIVES OF THE STUDY


To find out the consumers perception about kera coconut oil. To assess the satisfactory level of the consumers about kera oil. To find out the motivating factors that the consumers for selecting kera oil. Find out customer awareness about kera coconut oil. To find out whether the customers are satisfied with the availability, pricing, quality, quantity, exploitation of consumption and brand image of kera coconut oil. To give suggestions to improve the sales of kera oil.

SCOPE OF THE STUDY

This study is quite importance because, there is no customer there is no business, the STUDY ON
PERCEPTION OF CONSUMERS ABOUT KERA OIL WITH SPECIAL REFERENCE TO KERAFED.

This study would help to know the consumers perceptions about kera oil.

METHODOLOGY OF THE STUDY

Primary source for collecting data used in the study is questionnaire. In this study sampling unit is Trivandrum district Sample size for the study is 100 consumers. Convenient sampling is the sample procedure taken in the study.

Tool such as

simple Percentage method is used for

analyzing the data.

LIMITATIONS OF THE STUDY


Some respondents were too busy or hesitated to reply. Time constraint also limited their replies. The reliability of data used in the study is depended upon the information given by the respondents of customers and the staff members of the organization.

ABOUT KERAFED

KERAFED, THE KERALA KERAKARSHAKA FEDERATION LIMITED, was formed in 1987 to protect the interest of the 27 lake coconut growers in Kerala it was registered under the co-operative societies Act formed by the coconut farmers of the state. The federation started commercial production in 1993.The head office of KERAFED is located in Thiruvananthapuram.
PRODUCTION UNITS: 1. KARUNAGAPALLY PLANT (kollam) 2. NADUVANOOR PLANT (Calicut)

OBJECTIVES OF KERAFED
To reduce Edible Oil exports. To produce an impulse effect on the internal production of coconut. To develop an agricultural Potential of Kerala state. To increase the income of 29 lakes Farmers families and to create employment in the Industrial sector.

FINDINGS
KERAFED have running two plant (1) KARUNAGAPALLY PLANT: It is situated at Puthiyakav in Karunagapally and has a capacity of 200 metric tons per day. (2) NADUVANOOR PLANT:

It is situated at Naduvanoor in Kozhikode District and has a capacity of 30 tons per day.

The price of kera oil is comparatively higher than that of the similar products

CONT..
All peoples aware of kera products because of this are GOVT products. Most of the consumers prefer the kera oil is cooking. Maximum retails shops are available the kera products, some shops are not available in rural area. Majority of respondents holds the view that TV is an effective media for advertisement.

CONT
The main motivating factors of purchasing kera oil are band image. Most of the consumers said that the package of the products is attractive. Most of the consumers ready to recommend the kera oil. Most of the consumers satisfied quality of the product.

SUGGESTIONS

The distribution of kera coconut oil make effectively especially in rural area. Try to standardize the price of kera coconut oil suitable to market. The advertisement of kera coconut oil can be improved through TV, newspaper etc. Price is the important factor for the fast movement of any product the firm will try to reduce the price, if possible.

CONT.
High competition exists in the oil market so it is necessary to go for product differentiation and provide more information about the product to the customers. Collect the consumers opinion about coconut oil then produce the consumers taste and preference. Proper distribution of kera coconut oil should be frequently checked. The company should take initiative on corporate social responsibility

CONT
Company should co-ordinate with other government departments in promoting it products. The company may adopt new techniques of packaging for its improvement and attracting the customers.

CONCLUSION
The project the study on consumers perception towards KERAFED kera brand coconut oil in Trivandrum district is to determine the customers opinion about the quality and awareness of kera coconut oil in Thiruvananthapuram district. I have faced many complaints from consumers about the product mainly on the account of nonavailability, high price and less advertisement of the product. The company should take immediate remedies to overcome these factors. The research process and suggestions are made as research mechanism.

THANKING YOU

Anda mungkin juga menyukai