Anubhuti agarwal Tanavi khandpur

MASS CUSTOMISATION
A custom jeans site targeting the US market Ship to Europe and Asia also. Website is very carefully designed. Best of breed practices for a good co-design toolkit. Caters to personalisation and customisation or standardised product requirements Applicable for women and mens wear

CUSTOMISATION DETAILS

Example of Customisation of Jeans

CUSTOMER PERSONALISATION

CUSTOMISED DESIGN AND PATTERN SIZE

PACKAGED PRODUCT
SECURE AND SAFE

LENGTH COLOUR FABRIC FAST WASH FINISH

WAREHOUSE

SHIPPING

SPACE ASSEMBLY UNIT 1

PERSONNEL

PACKAGING

ASSEMBLY UNIT 2 QUALITY CONTROL CONFIRM ORDER PRICING CUSTOMISED PRODUCT

Jeans Design

Customised Jeans

Differentiation Point
Patterns & Cutting

Sewing

Finishes

Packaging

Raw material Embroidery Differentiation Point

trims

inspection

Final product shipping.

Degree of Customisation

Sensitivity
Individualisation
8

10

Consumer Sacrifice
2 0

10

EFFECTS
PRICE RANGE: $99 to $299 DELIVERY TIME: 2- 10 Days *10 $ delivery charge PRODUCT VARIATIONS By: Colour: 2 Wash:6 Fabric: 2 or more Styles for each Wash Variety Style: 10 Length: 3 Rise: 3 Threads, Buttons, Trims, Pockets etc. Embroidery

Comparison To Cup
Stereotypes of the level - Mass Personalization
develops a niche in the market comprehensive picture library range of symbols, effects and finishes subject index to browse through personalization

Why Not streotyped as Mass Customisation

customers do not have the option of uploading or creating their own design limited patterns, pictures, colour

Comparison Graph
Cost/cost of standard Vs Degree of Customization
1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 0 2 4 6 8 10 6 Vans 7 Laudi vindi Indidenim 9 getwear 10

Cost

12

Degree of Customization

Comparison Graph
Delivery time Vs Degree of Customization
12 10 8 6Vans

Delivery time

6 7Laudi vindi 4 9Indidenim 2 0 0 2 4 6 8 10 12 10 getwear

Degree of Customization

Comparison Graph
Cost/cost of standard Vs Variety/Variety of Standard
1.8 1.6 1.4 1.2 Laudi vindi 5 Vans 300

Cost

1 0.8 0.6 0.4 0.2 0 0 1000 2000 3000 4000 5000 getwear 4000 120 Indidenim

Variety (105)

Comparison Graph
Delivery time Vs Variety/Variety of Standard
12 10

Delivery time

8 30 6 4 2 0 0 100 200 300 400 500 0.5 12 400

Variety (106)

Comparison Graph
Cost ratio

Customer Knowledge

Degree of Customization

Information Technology

ADVANTAGES
Great inspiration and catalog to give you orientation and ideas. Easy To comprehend visualization balancing between usability and realistic views. Great design capabilities and Variations. Different models and sizes already in the co-design toolkit, not just in the measurement part. Great details in trims. Look at the selection of buttons: Options are shown before selected color, not just generically. Great personalization capacities and high user interactivity. Lot's of social media connections Option to offer customer/user s design to others, earning a $10 bonus every time it is ordered. One of the few sites that put this kind of P2P interaction into practice . Secure and fast Delivery Methods Multiple Payment Options

DISADVANTAGES
No clarity in delivery time of products under Standard and Custom Categories Options for customisation are limited Will not succeed on large scale due to limited market Competition from brands such as Levis and Diesel

THANK YOU