FACTORS AFFECTING DEMAND

Controllable Factors
y Price->Basic items slightly overpriced y Product->

1) Could not undergo the transition from seller s market to buyer s market 2)Inability to adapt to changing fashion trends 3)No hiring of new people thus no fresh ideas

y Promotion y 1) Sales Promotion->Their stores were old fashioned

like a hangover from a bygone era

y 2)Advertisements-> Ineffective advertisement

campaigns

UNCONTROLLABLE FACTORS
y Competitive factors

1) Stores not as jazzy as of competitors like GAP and Hennes and Mauritz 2) They did not use attractive advertisements 3) Competitors had global purchasing networks 4)Lost to their competitors in food market due to lack of constant innovation

y Demographics-> Non allignement of product with

changing demographics.

y Tastes-> They could not adapt themselves to

intertemporal tastes.

y Macro economic factors-> Introduction of credit cards

and their effect on buying behaviour of customers.

THANK YOU