A

public relations approach

To
Shri Vinod Tawde Ji

prepared by

Mumbai

Pune

Nashik

Nagpur

Kolhapur

Sangli

Jalgaon

Satara

In this presentation

Content
Background Image Management Theme About Exodus Strategy Media List

Commercials

Shri Vinod Tawde Ji

Vinod Tawde is the leader of the opposition in Maharashtra legislature council. He is known for his astuteness in drawing party strategies and organisational skills,and his appointment has been seen as a generational shift of roles and responsibilities to a younger and aggressive leadership. Vinod Tawde is credited with rebuilding the party organisation in the Konkan region and is generally percieved as the think tank of the BJP in Maharashtra.

Image Management

The objective of the campaign is to be able to 1) Transition a neutral to positive media presence of VT 2) Evolve a social media strategy that puts VT into the public eye in a positive light among the key opinion makers of the intellegensia in the city

3) Establish a connect initiative that is able to extract mileage from his followers and enable mobilisation of public support 4) Minimise and pre-empt negative reporting from taking place in the various sections of the media .

About Exodus
Pan-India and international presence With an extremely talented resource base and a young, vibrant and ambitious core team backed with extensive experience across the entertainment and lifestyle space , Exodus Integrated Digital, (EID) promises to offer a 360 degree approach communication solution to its clients. Each EID signature campaign reflects our individual focus on the client's unique needs, desires, personality, and imagination. And the result is always the same - 110% Guaranteed !

Strategy for the program ( WHD Week 2011)

STAGE 1 ( Media Management- METRO SOFT) - Opening TIME LINE Feb 15th 2011 March30th 2012
Soft Launch Soft Launch of the new media initiative with the unveiling of the FACEBOOK/TWITTER launch for Vinod Tawde ji and the audience connect intiative. News Articles to capture the multifaceted personality of Vinod Ji. Soft stories to run in the local/vernacular media about the launch of the website and the Connect Intiative. Confirmation SMS Campaigns to commence simultaneously with the launch of the Twitter/Facebook Page.

HOLD AND SUSTAIN FOR NEGATIVE MEDIA A hold and sustain strategy to kick in for the media with particular focus on the Mumbai Mirror and Mid-day. This will include stopping negative stories from being printed and ensuring that the identified troublemakers are contained in the appropriate manner.
STEP 2 (Outreach programs ) Media Interactions across the city

Strategy for the program ( WHD Week 2011)

STAGE 2 ( Media Management- METRO MEDIUM) - Launch TIME LINE MARCH 30th 2012 APRIL 30TH 2012
Local Media Interactions ( Print and Electronic) across the spectrum with positive coverage in terms of profiling of Vinod ji . Media day outs with the Mumbai Media ( Print and Electronic) spending time with Vinod ji on a typical working day . Daily press briefing sheets, along with pictures to be circulated to all media houses in order to be able to ensure visibility in the media.

HOLD AND SUSTAIN FOR NEGATIVE MEDIA Same rules apply as STAGE 1.

Strategy for the program ( WHD Week 2011)

STAGE 3 ( Media Management- METRO HARD) -- Acquire TIME LINE MAY 10th 2012 JULY 10th 2012
INSTUDIO TELEVISION/ WEBLINK/ YOUTUBE / twitter APPEARANCES to commence, along with a targetted slots alongside interviews with the broadsheets/mainlines for Media Interactions ( Print and Electronic) Competition Media tracking to commence to track/receive intelligence about competition/within the party or outside to ensure that Vinod Ji is upto date regarding the same.

Media day outs with the Media ( Print and Electronic) spending time with Vinod ji on a typical working day
campaign trail over the course of a working day. Daily press briefing sheets, along with pictures to be circulated to all media houses in order to be able to ensure visibility in the media.

A meet the fan article on to be opened where an average voter gets to be able to experience the personal side of Vinod ji and is the same is covered by a top media house in the city. This will allow for him to be able

to be potrayed in a positive light in the media. Coverage around the Occasions to kick in at the same time to
ensure that the regional connect stays established.

Strategy for the program ( WHD Week 2011)

STAGE 3 ( Media Management- Parallel) HOLD AND CONTROL TIME LINE JULY 20th 2012 JAN 30 th 2012
Full page Positive stories to be run atleast in two electronic/print media each highlighting the work being done by Vinod ji every month. New Website features like a live chat feature to be created to permit greater outreach with the target audience. Pitch Vinod ji on a live chat show with Times Now or NDTV to be able to garner attention among the middle class voter base. Competition tracking to continue on identified targets.

Media List
Media List ( English Dailies)
The Times of India ( Including Mumbai Mirror) DNA The Indian Express Hindustan Times Asian Age The Free Press Journal MID DAY The Afternoon

Media List
Media List ( Hindi and Local Languages)
Divya Bhaskar Dainik Bhaskar Hindustan Express Gujrati Mid-Day Navbharat Times Aaj Ka Anand Gujarat Samachar Lokmat Samachar Navbharat Times Tehalka News Humara Mahanagar YashoBhoomi Loksatta Navshakti Vartahar Lokmat

Hindmata
Mumbai Sandhya Maharashtra Times Navakal Sakal Sandesh

Divyabhaskar
Navabharat Times Punya Nagri Ratnagiri News

Mumbai Mitra
Sandhyanand Samrat Mumbai Chaufer

Media List
Media List ( Electronic National)
Aaj Tak
STAR NEWS ZEE NEWS DD NEWS

TIMES NOW
NDTV INDIA NDTV 24x7 CNN IBN

IBN -7
India TV TV 9 Live India

HEADLINES TODAY
SAHARA SAMAY SAHARA SAMAY MUMBAI

News 24
News Express P7 Tez

Media List
Media List ( Online Media)
Rediff.com Yahoo.com

Media List ( Weekly and Periodicals)

The Week India Today Outlook

SERVICE OFFERING
NATURE OF DELIVERABLES Print coverage Television Coverage Online Coverage Magazine Coverage DURATION Monthly Monthly Monthly Monthly SLA TARGET 4 3 1 1

TOTAL COVERAGE

Commercials
Fees will be an amount of INR 150000 ( Indian Rupee One Lakh Fifty Thousand only per month)+ taxes as monthly consulting fees for an annual retainer account. Cities and Towns covered would be Mumbai, Nasik,Nagpur,Pune,Kolhapur,Sangli,Satara,Jalgaon. TERMS Monthly payment will be receivable in advance.

Contact Details

Exodus Integrated Digital Pvt. Ltd Level 9 , Platina ,Block G C-59

Bandra Kurla Complex

Mumbai - 400 051 Telephone : +91 22 39530570 Handheld : +91 9619699627 Email : shyaam@exodusin.com