Definition
Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions and direct behavior to achieve a response that furthers the desired intent of the propagandist
Although much fewer large propaganda campaigns nowadays Growth of communication tools -> Accelerated flow of message Information overload We process information quickly and carelessly
This makes us easier to exploit e.g. By agitating emotions, playing on insecurities. etc. Thus, important to recognise propaganda techniques
History of Propaganda
Propaganda has existed since Ancient Times e.g. Was a subject of study at University in Mauryan Empire (321 - 185BC), India Has been in existence ever since Aided by the constant improvement of technology
Classification of Propaganda
Classification of Propaganda
White
Black
Grey
Classification of Propaganda
White Propaganda
Classification of Propaganda
Black Propaganda
Identified as being from a source Actually from opposing source Objective: To slander and misrepresent enermy
Actually its FBI attempt to discredit Black Panther Party By exaggerating their militant, aggressive stance Caused people to stop listening to their legitimate grievances
Classification of Propaganda
Grey Propaganda
No identifiable source. Real source omitted E.g. Radio Liberty / Free Europe
Propaganda Techniques
Propaganda Techniques
False Connections
Transfer
Testimonial
Word Games
Transfer
Testimonial
Subtle Way
To convince the audiece that the spokesperson is from humble origins Garner audiences trust Have audiences interest at heart Ideas are of the people
Special Appeals:Bandwangons
To persuade the audience to follow the crowd Creates the impression of widespread support Convince the target audience that if they dont join in they will be left out
Special Appeals:Fear
To redirect attension away from the merits of a particular proposal and towards steps that can be taken to reduce fear Seeks to change behavior of audience 4 elements to successful fear appeal
Hitlers obsessions of creating a perfect race Propaganda combined with his charismatic speeches propelled him to political stardom Propaganda focus on eliminating the undesirables and indoctrinate the society to glorify his regime
Setup Reich Chamber of Commerce Provided radios to households but only channels speeches by Hitler Uses Generalities
Initially, Hitler tried to court Britain into an alliance His propaganda praised the British as proficient Aryan Imperialist Later when at war with the British, they vilified them as oppressive, German hating plutocrats
WWII
WWII
United States originially had no interest in joining the world war until the attack on Pearl Harbour There was a need to convince population the war was close at hand Therefore the rise or Propaganda in the United States Targeted at enlisting, military bonds and increase productivity
WWII
The use of Uncle Sam became a propaganda symbol of the American Citizens A form of Transfer Propaganda Became an icon that urges the general male public to enlist and fight for Americas Freedom
WWII
WWII
Lady Liberty
Using Short and Direct Messages to communicate the ideas to the public Heavy use of Tansfer Propaganda to dictate meaning
WWII
Name Calling
Using terms such as Mad Brute or Commi Using popular iconography to depict the enemy Showing them as monsters and evil creatures
WWII
WWII
Using Film to as a media of propaganda Use the enemy's own films to expose their enslaving ends Without using evidence to substantiate the footage use
WWII
Success of Propaganda
largely due to wide array of media used to spread the same message
Use transfer to carry the symbolic meaning of the symbols to evoke emotions Portray the Evil Axis as pure evil using name calling
IRAQ
United States need support from people and other nations to wage war in Iraq Doing so using a number of reasons
Iraq was developing weapons of mass destruction Saddams regime as a treat to the USA and world peace Saddams regime had links with international terror groups The war was part of a war on international terrorism Spreading Democracy in the Middle East Helping the Iraqi people get rid of an oppressive regime
IRAQ
Target Audience:
The Allies: Britian, France, Germany, Italy, Spain, Poland, Russia and Turkey Americans
IRAQ
Name Calling
IRAQ
IRAQ
IRAQ
Political Censorship
IRAQ
Outcome : Unsuccessful
Negative views shown from statistics by polls in other countries as well as the United States Claims were not back with evidence
Conclusion