Lecture 2

Conceptual issues: Organizational Goals Vision, Mission, and Objectives

Sitara Chemical Industries Ltd.

SCIL was incorporated in 1981 and began producing caustic soda in 1985, initially at a rate of 30 metric tones Caustic a day. The plants capacity was gradually increased over years to current level of 545 metric tones a day.In addition, various by-product facilities have been added and expanded from time to time to cope with growing demand. Company entered into Textile Spinning Business in 1995. Its specialty chemicals and export division was established in 2001 and agri chemicals division in 2003.

Vision

Strive to develop and employ innovative technological solutions to add value to business with progressive and proactive approach.
Continuing growth and diversification for bottom line results with risks well contained. Integrity and Honesty Open, Respectful and Supportive Prepared to take challenges and see them through Deep regards for Customers, Business partners and employees Self-critical and accountable 3/28/2012 Quality in products and dealings

Mission

Values

Masood Textile

We are leaders in creating, developing and manufacturing of knitted apparel products right from basic to highly fashioned garments thus responding to emerging trends in the industry. We translate conceptual ideas of our customers into reality and shape them through our technical bent and professional acumen. The team here strongly believes that Customer satisfaction is the essence of business today. mTm has the technology with expertise, products with knowledge and most importantly the right mindset to achieve total customer satisfaction.
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Turnover
7000 6000 5000 Rs. million 4000 3000 2000 1000 0 2004 2005 2006 2007 2008 2009 2010

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Vision: Youth Parliament

The Youth Parliament project is conceived, conceptualized and planned to execute with a vision to empower the youth of Pakistan with the ability to understand the importance of their role in community services and to nurture their leadership qualities.

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Mission: Youth Parliament

The Youth Parliament of Pakistan (YPP) is a non-profit, non-political, non-religious program initiated by Mr.Abrar-ul-Haq to foster and translate talent and excellence of adolescents and youths of Pakistan into tangible action and community service and in the process provide a nursery for scientifically trained leaders and citizens of character and substance. In the process the communitys abandoned, sick and un served are linked and benefited in a relationship of symbiosis and interdependence 3/28/2012

Following are the aims of the Youth Parliament:

1.To

create rewards and opportunities to excite and stimulate the pursuance of scholarship, academic excellence, life-skills learning with sensitivity and reliance. 2.To provide opportunities that connect and link those with the talent, desire and skills for community service with those who need them. 3.To train and nurture leadership, citizenship and ability for governance in youth.
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4.To develop character and strengthen moral fiber in the youth. 5.To foster tolerance, moderation, ingenuity and self reliance. 6.To inculcate democratic values in the youth of Pakistan.

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A Pakistani University

To make The University of a world class University and a leader in developing Pakistans knowledge Society.

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Pakistani University - Mission

The University of has designed its matrix to become an enterprise university for developing partnership with indigenous labour market and local community. The university believes in economic growth, regeneration of social wealth and moral uprightness. The University has set itself to offer innovative programs of applied nature that will satisfy the needs of students and employers in relation to the knowledge driven age of technology.
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We commit ourselves to produce globally competitive graduates imbued with the highest sense of social responsibility and moral uprightness. Our mission is to produce a variety of scientists and researchers, responsive to national needs with priorities focusing on issues relating to socio-economic and self-reliance. The University has a long tradition of producing scholars in various fields of knowledge.
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It has established a Modern Center of Excellence in Islamic Learning that will produce enlightened thinkers equipped with religious as well as scientific vision to help promoting peace and harmony among different civilizations. The University is determined to keep on playing a vital role in the world of knowledge and will remain producing professionals and social scientists for improving the quality of life across the board.
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SBP

Vision Statement Our Vision is to transform Off-Site Supervision & Enforcement Department into a highly professional and dynamic department fully equipped to proactively supervise banks and other financial institutions under purview of the SBP and initiate prompt enforcement actions.

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SBP

Mission Statement Our Mission is to promote soundness and stability of the Banking System through proactive off-site supervision and prompt enforcement actions.

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Vision and Mission Statements: PFIZER, Pakistan

Our vision, mission and values are more than mere words. They illustrate the purpose of our existence and define how we do our business. Our mission and vision are deeply rooted in all our business strategies! Forming the cornerstone of our business and providing us with a clear roadmap to success, we, at Pfizer, never lose sight of our vision and mission and core commitments; together they define the company objective and the path for 3/28/2012 us to follow.

Vision:
Working

together for a healthier World

Mission:
Our

mission is to apply science and our global resources to improve health and well-being at every stage of life.

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We are committed to:

Advance

wellness, prevention, treatments and

cures. Bring the best scientific minds together to challenge the most feared diseases of our time. Set the standard for quality, safety and value of medicines. Use our global presence and scale to make a difference in local communities and the world around us.
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 Promote

curiosity, inclusion and a passion for our

work. Be a leading voice for improving everyones ability to have reliable and affordable health care. Maximize our financial performance so we can meet our commitments to all who rely on us.

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Warid: Mission Statement

We will continue to challenge ourselves and set new performance standards by investing in the future of our people and seeking knowledge and innovation in order to exceed customer expectations and serve our community. Our Vision To become the primary service provider of all communication needs of subscribers in Pakistan supported by exemplary customer care.
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Our Corporate Values

Honesty:

Communicating Truthfully Integrity Our Pride Compassion We Listen, We Care, We Feel Fairness Our Pledge to Practice Promise Keeping We PromiseWe Deliver Respect for Others Respect what we owe, care what we give

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Key Terms Vision Statement What do we want to become?

According to Paul Kotter, Vision is a description of something in the future

Features of a vision statement

Creating an identity Inspiring the organization to achieve its aim Fostering long term thinking in an org Making sense in the market place by being competitive, unique and original Fostering experimentation and innovation in the org Elevating the energy and self-esteem of all employees

Mission Statement
Mission Statement What is our business?

According to Hunger and Wheelen

Mission

is the purpose or reason for the organizations existence

Feature of Mission Statement

Feasible Clear Motivational Unique

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Key Terms

Long-term Objectives

Mission-driven pursuit of specified results more than one year out

Key Terms
Long-term Objectives
Essential for ensuring the firms success Provide direction Aid in evaluation Create synergy Focus coordination Basis for planning, motivating, and controlling

Key Terms

Strategies

Means by which long-term objectives are achieved

Key Terms
Strategies
Some Examples Geographic expansion Diversification

Acquisition
Market penetration Retrenchment Liquidation Joint venture

Key Terms

Annual Objectives

Short-term milestones that firms must achieve to attain long-term objectives

Key Terms

Policies

Means by which annual objectives will be achieved

Example Strategies in Action in 2005

Example Strategies in Action in 2005

Comprehensive strategic management model

External Audit

Vision & Mission

Long-Term Objectives

Generate, Evaluate, Select Strategies

Implement Strategies: Mgmt Issues

Implement Strategies: Marketing, Fin/Acct, R&D, CIS

Measure & Evaluate Performance

Internal Audit

Strategic Management Model

1. Identify Existing - Vision Mission

Objectives
Strategies

Strategic Management Model

2. 3. 4. 5.

6. 7.

Audit external environment Audit internal environment Establish long-term objectives Generate, evaluate & select strategies Implement selected strategies Measure & evaluate performance

Why mission statements fail?

Generalization
Insert

the name of your local airport into the real airport mission statement above. Does the mission statement work? This mission statement stinks because it could apply to just about any airport in the world. Yours should be specific. A mission statement must be tailored to your company -- otherwise it's useless.

Fluff / Rhetoric
There

is no room for corporate rhetoric in a mission statement. The airport mission statement example is filled with buzz words that are vague and meaningless. Get to the point. If your employees can't relate to your mission statement, then it won't mean much to your customers, either.
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Confusion
Did

it take dozens of people and meetings to develop your mission statement? Sometimes simplicity is the key to clearly communicating the root of what your business is about. If your mission isn't obvious from the start, then you should consider going back to the drawing board, because you're not ready to put it into an official statement yet.
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Boredom
Ask

10 strangers if your mission statement makes sense and gets them excited. If not, it probably stinks. I'd guess the majority of those strangers would say the airport mission statement example does not get them excited, because it doesn't say anything. Make sure your mission statement tells a story and sparks an interest among your customers.
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Overspending on marketing
Do

your employees give you a blank look, roll their eyes and grumble to each other when they hear words like "mission statement"? Do they react similarly when they receive your expensive, colorful handouts with the mission statement printed on them? If you have to spend a large amount of money hyping your mission statement and trying to get employees to buy into it, then your mission statement is most likely doomed to failure. A good mission statement should be able3/28/2012 to speak for

Thinking of the mission statement as an ad campaign

The

target audience isnt external; its internal. And workers arent passive spectators sitting on the couch watching at home. If your mission statement ends up sounding like an ad, employees will only feel that management is trying to sell them something.

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Making mission drafting a summit of the smartest people in the organization

a

skill that only senior leaders are qualified to do, implying that everyone else in the organization is not quite as smart

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Ignoring the need for pride of ownership

and

dismissing the phrase meaningful work for all as new-age froth. People can care about their work and co-create a great workplace.

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Leaders treating the process like a political campaign

for

the hearts and minds of the rank and file. If its high minded and memorable, everyone will like it, and if they like it, well have their vote. Then theyll work twice as hard. Manipulations like these usually backfire.

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Hiring expert wordsmiths and consultants to invent the optimum mission statement,
and

producing a document that sounds like expert wordsmiths and consultants wrote it: politically correct, but lifeless. Thats not how Id say it, is the usual response

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Treating the mission statement like an untouchable philosophical legacy

bequeathed

by the founder to history. Worshipping continuity and tradition until the company arteries finally harden. Values and vision? Bequeath away. But Mission? Make it relevant and inclusive.

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Great Vision, Bad Execution: Common Mistakes

#1 Spinning Wheel Decision-making.

Sometimes

a team can have a great vision process only to get bogged down in complex or ineffective decision-making after the fact. On a car ride of a thousand miles, the spark plugs fire a thousands times each mile. If the little steps to make the vision happen dont fire, youll only putter along.

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#2 Courage-on-empty:
Clarity

is no good if there isnt courage and conviction to act on it. Sometimes the team or the point leader get fired up about the next ministry chapter or new direction only to hit the brakes if a few people push back. This lack of courage may be just another way to describe approval addiction.

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#3 Ego Side Trips:

Sometimes

a team of strong leaders create sideways energy. Maybe two senior leaders have different operating philosophies. Or, maybe youthful vigor on the team insists on going in its own direction. Sometimes leaders gets distracted with building their platform outside of the organization or use a ministry position in a way that promotes personal hobbies and interests. While I dont often run into ill intent in ministry, I do see lots of strong egos that dont harness together well. 3/28/2012

#4 Communication Breakdown:
The

best vision in the world will die fast if people are left out of the loop. Meaningful connection to the vision must be sustained by dialogue, visionsoaked media, and vision dripping from the core leadership. After you map out the vision, make sure you map out your communication processes and systems.

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#5 False Start:
Every

now and then, I see a team so anxious to execute that they move to quickly. It may be inexperience, or over-optimism. Sometimes a leader grows to or moves to a larger organization, where implementation requires more steps and nuances to bring everyone along. Sometimes a leader has a mountaintop experience and fails to get the key lieutenants together and on board for a great start.
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#6 Running Too Hot:

Having

clear vision is one thing. Getting there in Gods time is another. Sometimes leaders have the right vision but want to achieve it too fast. In their drivenness, people suffer from burn-out. In times of stress and extreme performance other temptations come to the table. Its critically important not to let the work for God hinder the work of God in the personal lives of the team. Gods vision should never eclipse the godliness of the visionary
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Good Mission Statements

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McDonald's vision statement

McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile

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Google's mission

Google's mission is to organize the world's information and make it universally accessible and useful.

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Walt Disney Company's objective

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.
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Stephen R. Covey's Mission Statement:

To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership.

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