13 cities self delivery 20, 000+ items shipped daily 11500000 book titles

Value Proposition
Flipkart is an online shopping destination for India. Categories include Books, Music, Movies, Mobile phones and electronics. The site provides clean user experience and is backed up by reliable service, including on-time delivery, no-questionsasked return policy, and a wide catalog.

Indias biggest online bookseller

~ 2500 employees $ 11 million sales (FY 2010)

8, 00, 0000 monthly visits

Communication Strategy
Personal Selling
Periodic newsletters

Sales Promotion
15 to 20% discount No loyalty Schemes

Customer
Public Relations
NGOs get additional discounts

Inorganic marketing kicked in only when the product was strong. Competitive advantage based on SEO. (Found on 130 keyword searches on search engines)

Advertising
TV Newspaper Social Media

Compelling Competitive Advantage

First to offer free of cost delivery Cash on delivery system Shortest Lead time

No question asked return policy Intuitive user interface (ex:- Search Bar) 24 X 7 customer support Late refund policy Strictly abide by never promise something that u don't have rule.

24 Hours: Cities with Flipkart Warehouses 12 hrs - 2 Days : Other cities

Supply Chain
Supplier & Distributors
Local book Vendors Network of 500 distributors Offline Partners

Offices &Ware Houses

8 locations Bangalore, Delhi, Calcutta, Mumbai , Chennai , Pune, Noida, Hyderabad

Logistics
Tie Up with 15 Courier Companies such as Blue Dart, First Flight, FedEx, Aramex and Professional Couriers Indian post By air, train ,truck, two wheeler, on foot.

Payment & reverse logistics

credit/debit card, net banking, cashon-delivery, Cheque /DD and money order. Prepaid wallet Same Courier company brings back the return goods at no extra cost.

Customer
Sophisticated Internet users, Aged 20-40

Warehousing
Warehouses split into multiple areas inventory, packing, shipping Stock replenishment every 24-48 hours. Associates for tracking systems, reconciliation and MIS reports. Private courier companies carry shipment tracking ID or an airway bill number linked to every package. 80% orders are handled via warehouses Warehouses are located near airports.

Connect with Customers

Fans are contributing content to the Page Fans proactively interact on current affairs Product promotions done in highly engaging, conversant tone Innovatively use of celebrities as talking points Frequently seek opinions of fans and acknowledge and respect it In fact there is praise being heaped on aspects like service delivery

Its in me now

Mime 360

Hosts music streaming for labels like Saregama, Universal Music and Inreco. For entry into the digital distribution of content like music, movies and games.

Social book discovery engine

WeRead Chakpak

Enables users to recommend and discover books, search for authors, rate and review books as well.

Chakpaks digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings Acquisition will allow it to offer editorial and user generated content for a vast Indian movies catalog