Total Buzz For Adderall and OxyContin

02/16/12-03/28/12
Adderall OxyContin 3000

2500

2000

1500

1000

500

3000

Total buzz volume (top) vs. Index of mentions: total number of blog posts
Feb 16- Mar 28, 2012

2500 2000 1500 1000 500 0 3/2/2012 3/4/2012 3/6/2012 2/17/2012 2/19/2012 2/21/2012 2/23/2012 2/25/2012 2/27/2012 2/29/2012 3/8/2012 3/10/2012 3/12/2012 3/14/2012 3/16/2012 3/18/2012 3/20/2012 3/22/2012 3/24/2012 3/26/2012 3/28/2012

Adderall shown in blue in both graphs:

Sharp decrease in total number of mentions during period coinciding with Spring Break The peak volumes coincide with period immediately following Spring-break

Oxycontin shown in orange (top) and pink (bottom):

Note large fluctuations in % of total mentions while absolute number has more narrow variation Peak volume in late February coincides with increased mentions of new restrictions on availability of the drug, in Canada. Increased volume in mid March coincides with increased mentions of radio personality Rush Limbaugh and OxyContin addiction.
Sources: Top graph- actionly.com Bottom graph- icerocket.com

Adderall buzz, 2/16/12-3/27/12

2500

2000 Tweet Volume

1500

Positive Tweets Negative Tweets Facebook Posts

1000

Google Buzz Total Buzz

500

Adderall in popular culture

Juicy J, Deez Bitches Rollin (2011) lyrics:

College hoes love alcohol, and poppin Adderall

(click on box below)

Adderall Twitter cloud,

02/16/12-03/27/12 adderall [1068] xr [144] need [97] sorrynotsorryy [52] ta king [51] online [51] coffee [49] buy [49]day [47] take [4 5] sleep [41] much [39] qah8wi9p [37] love [33] makes [ 31] college [30] out [30] took [29]shit [29] one [29] right [28] alive [28] more [27] night [27] days [27] consider [2 7] misery [26] wish [26]alcohol [25] oscars [25] charmof thesouth [25] time [24] life [24] ve [23] know [23]]

Adderall top influencers, February 2012

Influencers are based on users with the most followers and Tweets for a search in the last 30 days
Source: actionly.com

Tweets @adderalladdera

Followers 1398 tweets

Score 945 1321.1

@HealthHabits @GQMagazine @druginfo

@CharmOfTheSouth @GetSkinnyFaster

3 tweets 1 tweets 7 tweets

2 tweets 2 tweets

330369 150358 13434

32943 32725

991.1 150.4 94
65.9 65.5

@brat_problems
@evamiranda2006

3 tweets
9 tweets

20825
6110

62.5
55

@tmoreira @LyssaHoney

1 tweets 2 tweets

54451 22105

54.5 44.2

Adderall top influencers, March 2012

Influencers are based on users with the most followers and Tweets for a search in the last 30 days
Source: actionly.com

User @adderalladder

Tweets 1397 tweets

Followers 945

Score 1320.2

@HealthHabits @GQMagazine

3 tweets 1 tweets

330369 150358

991.1 150.4

@druginfo
@CharmOfTheSouth @GetSkinnyFaster @brat_problems @evamiranda2006 @tmoreira @LyssaHoney

7 tweets
2 tweets 2 tweets 3 tweets 9 tweets 1 tweets 2 tweets

13434
32943 32725 20825 6110 54451 22105

94
65.9 65.5 62.5 55 54.5 44.2

Adderall Top Influencers on Twitter March, 2012

3 Tweets, 330,369 Followers Adderall Influencers Tweets @DrOz - Instead of popping the kids' Adderall, Moms should learn how to control their hormones to lose weight SAFELY - http://t.co/ZxM2zO4jPosted 4 days ago. Reply RT @HealthHabits What's the deal with Moms stealing their kids' Adderall to help them lose weight? @DrOz and @WyldeOnHealth (cont) http://t.co/onaEwnaIPosted 4 days ago. Reply RT @HealthHabits @WyldeOnHealth - big fan of your show - It's hard to believe Moms are taking their kids adderall to help lose weight - crazy!!!Posted 5 days ago. Reply RT @HealthHabits

Adderall Top Influencers on Twitter March, 2012

1349 Tweets Adderall Influencers Tweets Adderall Admiral Buy Adderall Online http://t.co/qah8wi9PPosted 33 minutes ago. Reply RT @adderalladdera Adderall and a blunt got me straight this mornin Buy Adderall Online http://t.co/qah8wi9PPosted 50 minutes ago. Reply RT @adderalladdera Guess its not a fabulous Tuesday morning for everybody *tosses you some adderall* that should help Buy Adderall Online http://t.co/qah8wi9PPosted 1 hour ago. Reply RT @adderalladdera Buzz buzz the #Adderall buzz Buy Adderall Online http://t.co/qah8wi9PPosted 1 hour ago. Reply RT @adderalladdera Sar una lunga notte/ mattina, la mia casa si trasformata in un negozio haha grazie Satana per... Buy Adderall Online http://t.co/qah8wi9PPosted 1 hour ago. Reply RT @adderalladdera This adderall needs to kick in ASAP before my head hits my desk Buy Adderall Online http://t.co/qah8wi9PPosted 2 hours ago. Reply RT @adderalladdera

400

350

300

250

200

150

100

50

0 2/26/2012 2/27/2012 2/28/2012 2/29/2012 3/1/2012 3/2/2012 3/3/2012 3/4/2012 3/5/2012 3/6/2012 3/7/2012 3/8/2012 3/9/2012 3/10/2012 3/11/2012 3/12/2012 3/13/2012 3/14/2012 3/15/2012 3/16/2012

3/17/2012
3/18/2012 3/19/2012 3/20/2012 3/21/2012 3/22/2012

3/23/2012
3/24/2012

OxyContin buzz, 2/16/12-3/27/12

3/25/2012
3/26/2012 3/27/2012

Total Buzz

Tweet Volume

Facebook Posts

Positive Tweets

Negative Tweets

Google Buzz

OxyContin Twitter cloud,

02/16/12-03/27/12 oxycontin [1038] ontario [197] addiction [117] drug [107] health [100] funding [90] news [86]experts [84] canada [7 9] first [73] nations [70] others [66] replacement [64] pain killer [63] follow[63] provinces [61] lead [59] crisis [57] wit hdrawal [53] pulled [53] leader [49] delisting [48] warns [4 6]disaster [44] expect [43] fund [43] feared [42] pain [41] new [41] mass [40] drugs [37] nova [34] scotia [34]abuse [ 34] out [33]

OxyContin top influencers, February 2012

Influencers are based on users with the most followers and Tweets for a search in the last 30 days
Source: actionly.com

Tweets @CP24 @VancouverSun @AddictionNews @tvanouvelles

Followers 1 tweets 3 tweets 12 tweets 2 tweets

Score 141557 33225 6528 31758 141.6 99.7 78.3 63.5

@TorontoStar
@CBCOttawa @druginfo @680News @theprovince @nationalpost

1 tweets
3 tweets 4 tweets 2 tweets 2 tweets 1 tweets

62435
18670 13434 25028 23411 44407

62.4
56 53.7 50.1 46.8 44.4

OxyContin top influencers, March 2012

Influencers are based on users with the most followers and Tweets for a search in the last 30 days Source: actionly.com

Tweets @druginfo @SKYENICOLAS @la_informacion @NAIDW @AddictionNews @RubyRose1 @joeygiggles @NatGeoChannel @ComplexMag

Followers 21 tweets 1 tweets 1 tweets 3 tweets 26 tweets 2 tweets 3 tweets 1 tweets 1 tweets

Score 13434 257747 240106 69628 6528 82459 53798 154219 114608 282.1 257.7 240.1 208.9 169.7 164.9 161.4 154.2 114.6

@chrissyteigen

1 tweets

102513

102.5

500 450 400

350
300 250 200 150 100 50 0 Keyword: Tweet Volume Keyword: Positive Tweets Keyword: Negative Tweets Keyword: Facebook Posts Keyword: Google Plus Keyword: Total Buzz

"OxyContin" buzz 2/16/2012-3/26/2012

2500

2000

1500 Axis Title

Tweets
Positive Negative

1000

500

Adderall Tweets 2/16/2012 - 3/26/2012

2500

2000

1500

Tweet Volume Positive Tweets

1000

Negative Tweets Facebook Posts Google Plus

500

Total Buzz

"Adderall" buzz 2/16/2012-3/26/2012

3000

Total buzz volume (top) vs. Index of mentions: total number of blog posts
Feb 16- Mar 28, 2012

2500 2000 1500 1000 500 0 3/2/2012 3/4/2012 3/6/2012 2/17/2012 2/19/2012 2/21/2012 2/23/2012 2/25/2012 2/27/2012 2/29/2012 3/8/2012 3/10/2012 3/12/2012 3/14/2012 3/16/2012 3/18/2012 3/20/2012 3/22/2012 3/24/2012 3/26/2012 3/28/2012

Adderall shown in blue in both graphs:

Sharp decrease in total number of mentions during period coinciding with Spring Break The peak volumes coincide with period immediately following Spring-break

Oxycontin shown in orange (top) and pink (bottom):

Note large fluctuations in % of total mentions while absolute number has more narrow variation Peak volume in late February coincides with increased mentions of new restrictions on availability of the drug, in Canada. Increased volume in mid March coincides with increased mentions of radio personality Rush Limbaugh and OxyContin addiction.
Sources: Top graph- actionly.com Bottom graph- icerocket.com