Photo

Presentation for Sales

March 2008

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 Agenda

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 Why Use a Photo?

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 What Types of Photos Work

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 Specific Media Requests
2. “The Oklahoman” newspaper in Oklahoma City, OK

3. KENS-TV in San Antonio, TX

4. Media points who have recently requested more

photos:

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 Photo Products

(Sending a press release with a photo is required)

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 Photo Services that Reach the
Masses

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 Photo Services that Reach the
Masses (con’t)

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 About Times Square2 (our
partner)

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 Times Square Rules and Details
Times Square is not available as a standalone product
except in special promo packages.

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 Times Square Details
What CAN you tell clients

What CAN’T you tell clients

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 Times Square Snapshots

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 Times Square High-Res
Photography

Times Square 5-Pack

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 Times Square Special
Promotions

Times Square Custom Packages

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 Times Square Video

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 AP PhotoExpress Distribution

Available Circuits:

All Circuits Include:

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 Archiving

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 NewsCom and AP Galleries

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 What is Assignment
Photography

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 How to Position this to Clients

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 International Wire & Photo
Packages

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 Caption Tips

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 Image Search Engine Results

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 Key Contacts
Dan Hennes Jill Ulicney
Director - Multimedia Services Associate Product Manager - Photos
-- product information -- Times Square snapshots
-- new product offerings -- Times Square high-res photos
-- technology initiatives -- distributions
-- sales/marketing tips -- pricing
-- creation/approval of specially priced -- procedures
packages and contracts -- customer service
-- competitive information -- photo posting issues
-- sales calls -- billing
-- Times Square special promotions -- service and billing issues
-- media usage of photos; clips

Assignment Photography Department –

photography@prnewswire.com or x6475

Photo Desk –
photodesk@prnewswire.com or x6069

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 Stacking up to the Competition
PRN BusinessWir MarketWire PrimeNews
e wire

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 Any questions?

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