Scribd Logo
Unggah

Selamat datang di Scribd!

  • Introduction to Rural Management

    Diunggah oleh

    Thakur Gaurav Singh
    149 tayangan15 halaman
    Rural management involves planning, organizing, directing, and controlling cooperatives, agribusiness, and related fields. It applies management concepts in rural contexts. Courses teach concepts through rural fieldwork, case studies, and interactions. Rural marketing involves marketing products from rural areas to urban and rural consumers. It progressed from unorganized farming and marketing to organized companies and cooperatives serving rural consumers through various approaches over three phases from the 1960s to present. Rural markets are an important growing segment due to social, economic, political, technological and physical changes in rural areas and the need to reach beyond saturated urban markets.

    Deskripsi Asli:

    Judul Asli

    gaurav1

    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

    Format Tersedia

    PPTX, PDF, TXT atau baca online dari Scribd

    Apakah menurut Anda dokumen ini bermanfaat?

    Apakah konten ini tidak pantas?

    Laporkan Dokumen Ini
    Rural management involves planning, organizing, directing, and controlling cooperatives, agribusiness, and related fields. It applies management concepts in rural contexts. Courses teach concepts through rural fieldwork, case studies, and interactions. Rural marketing involves marketing products from rural areas to urban and rural consumers. It progressed from unorganized farming and marketing to organized companies and cooperatives serving rural consumers through various approaches over three phases from the 1960s to present. Rural markets are an important growing segment due to social, economic, political, technological and physical changes in rural areas and the need to reach beyond saturated urban markets.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    149 tayangan15 halaman

    Introduction to Rural Management

    Diunggah oleh

    Thakur Gaurav Singh
    Rural management involves planning, organizing, directing, and controlling cooperatives, agribusiness, and related fields. It applies management concepts in rural contexts. Courses teach concepts through rural fieldwork, case studies, and interactions. Rural marketing involves marketing products from rural areas to urban and rural consumers. It progressed from unorganized farming and marketing to organized companies and cooperatives serving rural consumers through various approaches over three phases from the 1960s to present. Rural markets are an important growing segment due to social, economic, political, technological and physical changes in rural areas and the need to reach beyond saturated urban markets.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 15

    INTRODUCTION OF RURAL MANAGEMENT

    Rural management is the study of planning, organising, directing, and controlling of cooperatives, agribusiness and allied fields. It merges the knowledge of management studies and applying it in the rural context. Most of the courses are designed in such a way that the concepts taught in the class is applied in the real life through training in the rural areas through case-studies and interaction with the rural people.

    Defining Rural Marketing


    National Commission on Agriculture Decisions to produce saleable farm commodities involving all the aspects of the market system or structure, both functional and institutional, based on technical & economic considerations and includes the pre & post harvest operations. NGOs Marketing products produced in rural areas to urban areas Marketing products produced in rural areas in rural markets Corporate Rural Marketing Definition

    Function that manages all activities involved in assessing, stimulating and converting the purchasing power of rural consumers into effective demand for specific products and services to create satisfaction & a better standard of living for achieving organisational goals.

    Phases in Rural Marketing


    Phase One( Pre 1960s) Marketing rural products in rural and urban areas Agricultural inputs in rural areas Agricultural marketing Farming methods were primitive and mechanisation was low Markets unorganised

    Phase Two ( 1960s to 1990s)

    Green

    Revolution

    Companies

    like Mahindra and Mahindra, Sri Ram Fertilisers and IFFCO emerge
    Rural

    products were also marketed through agencies like KVIC

    Phase Three( 1990s to Present)

    Demand

    for consumables and durables rise

    Companies

    find growth in urban markets stagnating or falling

    Transitions In Rural India Transitions In Rural India

    Non food, cash crops Grain Crops Food On land activities Farm Activities Livestock & fisheries Manufacturing & services

    RURAL MARKET ENVIRONMENT


    Social changes Economic changes Political changes Physical changes Technological changes

    IMPORTANCE
    Faster communication and logistics

    New technologies
    Variety of choices and product knowledges at all

    levels Improved standard of living Arrival of global products Increasing cross border alliances Urban markets are getting saturated

    RURAL MARKETING APPROACHES


    1. TRICKLE DOWN APPROACH 2. UNDIFFERENTIATED APPROACH 3. DIFFERENTIATED APPROACH 4. BOTTOM OF THE PYRAMID APPROACH

    CLASSIFICATION / STRUCTURE OF RURAL MARKET

    CONSUMERS

    RETAILERS

    WHOLESELLERS & SEABOARD MARKETS

    CENTRAL MARKETS

    DISTRICT CONCENTRATION & PROCESSING MARKETS LOCAL ASSEMBLING & PROCESSING MARKETS

    FARMERS

    Rural Market Segmentation

    Segmentation is the process of dividing or categorizing the market into different groups based on one or more variable.
    Bases for segmenting consumer market: Geographic Demographic Psychographic Behaviouralc

    Thank you

    Anda mungkin juga menyukai