ESTIMATION OF MARKET POTENTIAL AND CUSTOMER SATISFACTION OF

OBJECTIVES
To estimate market potential. To know level of expectation of customers. To find out the competitors.

NEEDS
To find out and develop prospective customers. To create awareness among new customers.

COMPANY PROFILE
The Reliance ADA Group is among Indias top three private sector business houses on all major financial parameters . Reliance is the largest in India, with a shareholder base of over 12 million, among the largest in the world. Present in 168 branches covering 147 locations To add over 190 more branches by the end of next year A strong Sales force comprising of over 60,000 advisors Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indians every single day. It has a business over 4,500 towns and 300,000 villages in India, and 5 continents across the world.

RESEARCH METHODOLOGY
Research has been done on the basis of questionnaire. Research was done for finding out, Customer satisfaction. Market potential. Analyzing competitors. Interest of customers towards new product. Research was done for developing new plans.

COMPANY MEASURES
The company is looking at expanding its product suite. Plans to soon file a health insurance product with the Insurance Regulatory and Development Authority. Reliance Life Insurance launched a new product called Reliance Child Secure Plan. Another offering is a playground programme, an online community that offers quizzes, puzzles, games, online jokes, contests and redeemable e-points for achievements. Reliance Life Insurance has introduced a new insurance policy with a minimum premium of Rs. 5000 with a sum assured of 20 times of the premium amount.

FINDINGS
From analyzing the data we come to know that 45% people are investing with Reliance, but the nearest competitor of the Reliance in private sector are ICICI, Bajaj Alliance & Bharti Axa which having investors are 13%, 4%, 2% respectively. From the analysis, I found that 97% people are aware about the Reliance Life Insurance. So I found that remaining 3% are not aware about Reliance Life Insurance.

 From the total sample size 52% people are convince by the company executive. Only advertisement or any other activity is not enough as convention factor, so a company representative is plays a very much important role in the market. 57% people are not aware about new product which is launch by the RLIC. Only existing customers are aware about it. From the existing customers 43% people are aware about new Product. 17% people are aware about allocation charges which are going to be deducted from their investment. Means proper information is not been provide to the customers, there are some hidden terms which are not been informed to the customers while investing. This will affect the future demand.

SUGGESTIONS
Insurance Business is based on the relationship so Reliance Life Insurance has to develop appropriate network for better awareness like advertisement and promotional activities which are only source of creating awareness and develop relationship among company and customers. Give advertisement for the product promotion.

For increasing the satisfaction level of the customers they have to give the proper guidance to the investor before investing.

CONCLUSION
During my training program I learned how people think and react about investment with any insurance companies. From the research I found that the hypotheses is been satisfied i.e. market potential of Reliance Life Insurance is higher than their competitors. Reliance Life Insurance is on the 3rd position in private sector insurance industry. It is a fastest growing organization with a market capitalization of Rs. 325,000 crores. As Reliance life Insurance is a partner of a middleclass person it is very much help full for the lower level income group to get better returns by investing small amount of their investment. RELIANCE LIFE INSURANCE has obtained a very important place in Insurance sector. I am fortunate to have training in this organization.

THANK YOU