ADVERTISEMENT RELATED TO COMMUNICATION

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PROMOTION:

Promotion refers to all activities concerned with informing consumers about the organisation and its product. is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision

It

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TYPES OF PROMOTION:-

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WHAT IS ADVERTISEMENT?
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 The

term advertising derived from a Latin word Advertere which means to turn attention towards a specific thing. process of delivering a message about ideas, goods and services, through the media, paid by an identifiable sponsor is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. is the way by which companies tell us about the products and brands.

The

Advertising

Advertising

Advertising is any paid form of non-personal presentation and promotion of ideas, goods and
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Objectives:v

To Inform To Persuade To create Image To Remind

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TO INFORM: To v v v

let the people know:-

What the product is Where it would be available What problem it would solve

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Amitabh Bachan endorses the state Gujarat.

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Vaseline launched vasline men, a fairness cream for boys

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TO PERSUADE: Induce The

people to buy the product.

advertiser give more reasons to the consumer to buy the product. way of estabilishing security is by comperative advertising.

One

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Nirma connect the soap with the women showing that concern towards them.

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Airtel shows a need of mobile and the connection in youngsters specially by connecting with young generation.

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TO CREATE IMAGE: This

kind of advertisements is wide spread with new ideas and planning improving the image of company. work for welfare or some special awareness advertisement to link up with the masses.

They

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TATA TEA advertisement develop a patriotic feeling among all by showing advertisements against corruption..

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Reliance come up with the hope and dreams on Indian by giving the tag line KARLO DUNIYA MUTTHI ME.

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To REMIND: These In

advertisements are wide spread with mature products. these advertisement advertiser reinforced the central message again and again.

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Surf Excel introduced its advertisement with the same tag line DAAG ACCHE HAI

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Mc Donalds reinforced the central message of its ALOO TIKKI burgers at low cost consistently.

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COMPERATIVE ADVERTISEMENT:-

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THANK YOU

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