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GLOBALISATION WITH SOCIAL RESPONSIBILITY

GLOBALISATION

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Globalization refers to the increasingly global relationships of culture, people and economic activity.

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BENEFITS OF GLOBALISATION
COMMERCE AS A PERCENTAGE OF GROSS WORLD PRODUCT HAS INCREASED IN 1986 FROM 15% TO NEARLY 27% IN RECENT YEARS

foreign direct investment resources has increased rapidly

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Technological innovations Migration and movement of people

DISADVANTAGES
globalization is the increasing number of the loafer.

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globalization cause some cultures loss. Globalization damages small cultures which are in risk of being extinct.

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STRONG AND TOUGH COMPETITION

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RESPONSIBILITY OF THE BUSINESS TOWARDS THE SOCIETY CONSUMERS, EMPLOYEES, COMMUNITIES,

BENEFITS OF CSR
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RISK MANAGEMENT HUMAN RESOURCES BRAND DIFFERENTIATION LICENSE TO OPERATE

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BARRIERS OF CSR

THE INDIVIDUAL MANAGER ORGANISATION INDUSTRY DIVISION

THE

THE

THE

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Pyramid of csr

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DRIVERS THAT PUSHING BUSINESS TOWARDS CSR

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CSR ISNT JUST ABOUT DOING THE RIGHT THING.IT MEANS BEHAVING RESPONSIBLY AND ALSO DEALING WITH SUPPLIERS WHO DO THE SAME. IT ALSO OFFERS DIRECT BUSINESS BENEFITS. The shrinking role of government vDemands for greater disclosure vIncreased customer interest vGrowing investor pressure vCompetitive labour markets vSupplier relations
v

BENEFITS
1.

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Company benefits:

Improved financial performance; Lower operating costs; Enhanced brand image and reputation; Increased sales and customer loyalty; Greater productivity and quality; More ability to attract and retain employees; Reduced regulatory oversight; Access to capital; Workforce diversity; Product safety and decreased liability.

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2. Benefits to the community and the general public: Charitable contributions; Employee volunteer programmes; Corporate involvement in community education, employment and homelessness programmes; Product safety and quality.

3. Environmental benefits: Greater material recyclability; Better product durability and functionality;

DISADVANTAGES

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Corporate social responsibility (CSR) is a prominent 21st century business ideology that heightens expectations of companies regarding social and environmental standards. Role of Profit Competitive Disadvantage Loss of Focus Lasting Impact

A N A L Y S I S

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A N A L Y S I S

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AG BARRS
AG Barrs is a soft drinks company that was created in 1875 by Robert Barr. Irn Bru which is a very popular brand in Scotland.

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Coca cola company

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The Coca Cola Company is one of the most famous soft drinks companies in the world. It operates in 200 countries across the globe and is a major player in the soft drinks industry. What also makes it unique, is its instantly recognisable product, Coca Cola which sets itself out from its competition. Coca Cola Companys overall CSR strategy is called Live Positively. The name of the strategy is very unique. It gives you hope that the Coca Cola Company can actually make a contribution to actively make people's lives better.

Since 2006, Coca-Cola has partnered with Recyclebank, a meaningful rewards program that motivates people to recycle by rewarding them for their efforts.

In 2009, we 4/11/12 became the first beverage company to make a global commitment to place calorie information on the front of all of our packages.

Together with World Wildlife Fund and people like you, Coca-Cola is helping to establish a safe refuge for the polar beara goal that will require working with local communities, supporting research and carrying out additional conservation work. As part of this initiative, Coca-Cola has created Arctic Home, our biggest effort to date to protect the polar bear and its habitat. Coca-Cola has pledged $2 million to help fund the creation of a safe refuge andwith

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Ten thousand villages

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Ten Thousand Villages (TTV) is a non-profit corporation of the Mennonite Central Committee, an international relief and development agency based in Winnipeg, Canada. It provides vital income to Third World people by selling their handicrafts in stores across North America. The company works with artisans who would otherwise be unemployed or underemployed, providing them with both market and product development assistance. The income earned by the producers helps pay for food, education, healthcare and housing.

Kingfisher plc

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Kingfisher is Europe's largest home improvement retailer, with 1,300 stores and 9,000 employees in 16 countries. Its operating companies include BCC (The Netherlands), Promarkt (Germany), Vanden Borre (Belgium), Darty (France), Comet (UK), B&Q (UK), Kotas (Turkey) and Rno-Dpt (Canada).

Kingfisher has devised a 'ladder' model to simplify the assessment of CSR within operating companies. The ladder has four rungs. The bottom rung is 'Managing the risk', and the next rung up is 'Managing the issues', followed by 'Creating an opportunity' and finally 'Leadership' at the top. Company managers will have to decide where their businesses currently stand on each of 12 separate 'ladders', each representing a key issue such as waste, climate change or community relations

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