BRAZIL

The Culture of Brazil Made BySachal Gidwani Ranveer Kadam Mukul Jhawar Anirudh Bhangchadka

About Brazil
Country Name Brazil Capital Brasilia Location East South America Area 8500 Sq. Km (in 000) Population 184,101,109 Language Spoken Portuguese Currency Real (Brl)

FAMILY LIFE
People with darker skin are considered to be economically and socially disadvantaged. Interactions are rare between the Upper/middle classes and the lower classes. Formal tall hierarchical structures True leadership Competencies, size of the office and function are important Status symbols of power are very important in order to indicate social position and communicate the respect that could be shown.

PDI 69 - Hofstede Status - trompenaars

Social Etiquette
To make the OK sign is considered very rude Gesture. Brazilian women can be very forward and may flirt with a man, even if he is with his wife. If you want to avoid this attention, be cordial but not too friendly. Asking personal questions, such as salary, age or marriage are not encouraged. Proxemics - Edward Hall (1966)

Relationships
Brazilians Negotiate very slowly. It is Best to know your colleagues personally. Men Believe to stay with their parents till the end. Long term resources is considered important (both in time and money) toward establishing strong relationships in Brazil Alludes to shared experiences in communication. Employs ambiguous communication to convey a wide range of emotional responses Expects members of the in group to know and follow the appropriate protocol when interacting High and low context of culture

Communication
Portuguese is the language of Brazil Handshaking, often for a long time, is common. Good conversation topics: soccer, family, and children Bad conversation topics: Argentina, politics, poverty, religion, and the Rain Forest

Behavior
Appointments are made at least two weeks in advance. Impromptu calls at business or government offices are always avoided. Agendas, Structure, Focus requirement Strict hierarchical structure. Sequential/ Synchronous Trompenaar

Masculinity vs Feminity
Brazilian women are very open minded and flirt with a man even if he is with his wife. Possess strong concern for social harmony and human relationships. Interprets sex roles more fluidly and places greater value on cooperative efforts and service. Places higher value on people, quality of life and nurturing.

Collectivism Vs Individualism
Extended family: Parent(s), children, grandparents, aunts, uncles, cousins, etc. Confrontation is not desirable; it's rude. Group identity is emphasized in organizations. No is substituted for Well, maybe, let's see Group Consensus-We.

High Context Vs Low Context

Alludes to shared experiences in communication. Employs ambiguous communication to convey a wide range of emotional responses. Expects members of the in group to know and follow the appropriate protocol when interacting.

Uncertainty avoidance
Low tolerance to ambiguity Strong need for rules and elaborate legal systems in order to structure life. Emotions are easily shown in their body language Brazilians are very passionate and demonstrative people UAI 76 Universalism vs Particularism'. Trompaanrs.

Long Term Orientation

65 on the Scale Brazilians accept more than one truth Brazilians easily accept change as a part of life.

Conclusion
Every organization has a different way of working. Therefore we can conclude by saying The national and demographic culture are the two major aspects of how different organizations work in different countries.

References
. 2011. . [ONLINE] Available at: http://www.medep.org.np/uploads/publications/file/Social%20Inclusion%20of%2 0Dalits%20through%20MicroEnterprise%20A%20Case%20Study%20MEDEP%20in%20Nawalparasi%20District% 20Sarika%20Gurung.pdf. [Accessed 07 December 2011]. Brazil - Geert Hofstede. 2011. Brazil - Geert Hofstede. [ONLINE] Available at: http://geert-hofstede.com/brazil.html. [Accessed 07 December 2011]. http://www.kwintessential.co.uk/etiquette/doing-business-brazil.html (Accessed on: 07 December 2011) BRAZIL Ppt Presentation . 2011. BRAZIL Ppt Presentation . [ONLINE] Available at: http://www.authorstream.com/Presentation/Viviana-41081-BRAZIL-Project-LaGuardia-Community-College-Trip-HISTORY-PEDRO-ALVAREZ-CABRAL-asEntertainment-ppt-powerpoint/. [Accessed 07 December 2011].