FUTURE OF LCD TV

GROUP-3 SECTION-A

What is LCD TV?

Liquid-crystal display televisions (LCD TV)

are color television sets that use LCD technology to produce images Produces colored image by selecting filtering a white light Thinner and lighter than CRTs of similar display size The concept of LCD was 1st brought up by Philips

CUSTOMER ACCEPTANCE
UPPER LEVEL:HIGH QUALITY HIGH PRICE TECHNICAL SAVVY NICHE CUSTOMERS WHO ARE QUALITY CONSCIOUS. CUSTOMERS ARE FROM UPPER MIDDLE CLASS TECHNOLOGY DOESNOT MATTER(CRT TV REPLACEMENT) PRICE MATTERS PRODUCT MOVEMENT FAST MIDDLE CLASS PROPER REPLACEMENT OF CRT TV

MIDDLE LEVEL:-

LOWER LEVEL:-

DIFFERENT BRANDS
UPPER LEVEL
HITACHI SHARP PANASONIC SAMSUNG SONY LG PHILIPS VIDEOCON MOSERBAER

MIDDLE LEVEL

LOWER LEVEL

SWOT ANALYSIS OF LCD TV

STRENGTHS:CHOOSE LCD TV FOR: Better brightness and

contrast ratios in real world settings. Wider viewing angles mean a wider audience with no image distortion. Smaller sizes available to put anywhere in your home, garage Small screen sizes offer under counter, ceiling and small space installation. Lighter weight makes installation easier and less expensive.

COMPARISON BETWEEN LCD & PLASMA:LCD TV SCREEN SIZE VIEWING ANGLE THICKNESS BURN-IN LAMP LIFE 10-47 UPTO 178 DEGREE AS THIN AS 2 NO 50000 HOURS(approx) PLASMA TV 32-80 UPTO 160 DEGREE AS THIN AS 3 YES 30000-40000 HOURS(approx) Use more power& operate at higher temperature Fairly heavy, require additional support for wall mounting

POWER CONSUMPTION Significantly lower than plasmas & operate in cooler temperature WEIGHT Significantly lighter than plasmas

INSTALLATION

Wall,ceiling,under counter Wall or ceiling weight in the garage requires professional installation.

WEAKNESSES: Motion response time- The ability for an LCD TV

to display fast moving objects has been a weakness of LCD technology Contrast ratio- A good contrast ratio to have in an LCD TV is 1,500:1 or higher. Anything less than 1,500:1, especially on a set that is 32-inches or larger, may not provide an optimum viewing experience. Screen Size:- Currently, the largest LCD televisions available to the general consumer are in the 65-inch screen size, while the largest Plasma television available for sale for commercial purposes currently is a 103 inch model from Panasonic's Business Division . Cost of production:- In larger screen sizes, LCD

OPPORTUNITIES: High Definition (HD) Driving Demand:- The

move to HD is proving a key driver for the growth of the world LCD markets, with cable and satellite providers offering more channels in HD Reduced Prices:- The continuous reduction in LCD prices has proved a major driver for the LCD market as it has opened up new markets, such as India and China, which were earlier inaccessible because of price barriers Next-generation Gaming Consoles:HD LCD TVs are recommended by most retail and media outlets for

THREATS:FUTURE TECHNOLOGY OF TV

OLED (Organic light emitting diod Sony introduced this technology in 2008 It doesnt required backlighting Allow less power consumption Screen are so thin and so flexible that one can roll them up like a carpet We will have OLED based TV in our living room around 2015

SED(SURFACE CONDUCTION ELECTRON)

LASER TV:

The laser technology claims that the technology will allow displays with a richer, more vibrant colour palette than the conventional plasma, LCD or CRT displays They also claim the displays will: - be half the weight and cost of plasma displays - require around 25% of the power required by Plasma displays - be very thin like plasma and LCD displays are today - have a very wide colour gamut, twice that of current HDTV's. - have a 50,000 hour life - maintain full power output for the lifespan of the laser, resulting in a picture that doesn't progressively degrade over

3DTV:IT create an ability to present viewer with two

slightly different image One for the left eye and one for the right eye Auto-stereoscopic display is being used

HALOGRAPHIC T.V: Image project outward from TV as they appear to

float in mid air one could walk around a specific object and look it from behind or can put himself in middle of the action.

FUTURE OF LCD NOT OVER

The next generation of LCD TVs will be led by LCD TVs themselves

STRATEGIES:THE NEXT GENERATION LCD TV:

Sharp Unveils Next-gen LCD TV, which is

claimed to be:integration of the essence of the latest LCD technologies the performance characteristics relating to picture quality, thinness and environmental performance (power consumption) will be significantly improved contrast ratio of 100,000:1 and a wide color gamut Development of technology to transmit

GROUP-3 SUPR-ASSK
Abhishek Bhattacharya Khushbu Golechha Md. Shahid Priyanka Mullick Ravi Mehta Sneha Putatunda Soham Majumdar