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For the promotional poster we incorporated an object of significance from our music video.

We used a teddy bear which was given to the artist to symbolise the most predominant theme within our video which is the power of love. We therefore decided to have a simple image of this teddy on a desk. On the promotional poster we used the Sin city effect, this effect caused the whole of the poster to appear black and white apart from the teddy, we felt this was effective as it would not only cause the teddy to stand out but emphasise the power of love the protagonist has for her boyfriend, it also suggests that her boyfriend is what brings colour in to her life and without him her life is colourless. The font we used for the promotional poster was the same as the font we used for the cover of our CD; we did this because it meant that we were able to create brand identity which therefore made our cover easily identifiable in stores. We also placed the actual CD cover on the poster; we felt this would allow buyers to easily identify our cover when going out to buy it.

Step 1
We chose the main image for the promotional poster and opened it onto Adobe Photoshop. I then used the Pen Tool to select the teddy bear and then inversed the image so that the background was now selected, and then desaturated the image creating the Sin City effect this is where the object of significance is in colour however the background is black and white I believe this was effective as it allowed the audience to distinguish the past from the present.

Sin City Effect

Step 2
Here I added the website and album name which is the same font used in the album digipak to illustrate a strong liaison between both ancillary tasks and shows continuity within our work .

Step 3
I searched for an image of a flower/plant which was growing so I could use it to demonstrate growth in the artist relationship with her boyfriend . However I wanted to manipulate the image so it also portrays the death of the relationship between the artist and her mother . I then opened the image on Adobe Photoshop and removed the background with the Magic Eraser Tool and filled the flower white , to show the death of a relationship but did not want to edit the image to much , our focus group said that this was effective as they could still identify that it was a flower .

Step 4
I have now layered the flower design underneath the album name , and change the album name to the colour black ( previously it was white ) because it stood out against the background better. Later I filled in the eyes of the teddy bear because the dots in the teddy bears eyes made the image look slightly unprofessional also our focus group suggested that the image would look better without it . I did this by colouring the eyes black with the Brush Tool.

Step 5


Changed the colour of the flower with the Hue/Saturation Tool , I have also added the release date and wrote Featuring the No.1 Hit Sensation.

Step 6
Here I have chose to use the Dark Strokes Effect to add character to the image since by using this effect it adds shadows to help develop the absence of colour and the loss of hope atmosphere . I also added a heart in the corner of the poster because I was going to use it to frame the page numbers , I took this image from the internet because when I drew one and scanned the image in , the pencil lines did not appear as sharp as the image from the internet .

Step 7
I added the artist name which is sort of like a logo because it is used throughout both ancillary tasks . I also added the front cover of the album so the audience are enticed and excited because the front cover is quite eye catching also the audience can become familiar with the cover so it is easier to identify when searching for it in stores . Later I used the Curves Tool to adjust the lighting so their was not too much difference in lighting on the left and right side of the image.

Step 8
Here I have added quotes and wrote pre order on iTunes this shows different ways to get the album accessibility gives the consumer more variety and there are in control to choose which way of buying the album best suits them , also I have changed out now on to available on because is did not make sense. In order for it to look professional I opened the actual iTunes logo onto Adobe Photoshop and removed the background using the Magic Eraser tool and overlapped the logo onto the poster and added the release date in the same font and colour as the logo.

I have added a frame on the album cover to highlight the image making it stand out , I did this using the rectangle auto shapes and framed the Album cover.

Step 9
When looking at other magazine promotional posters I noticed that next to the company quotes they have star ratings next to them , therefore we decided to incorporate this into our magazine promotional poster . To do this I opened a blank star which I took from the internet , and fill it in black with the paint bucket tool and layered it onto of the poster and placed it above the quotes . However I needed more then one star therefore I kept duplicating the image allowing me to create many stars. I gave two of the quotes a 5 star rating but one was a 4.5 star rating and therefore cropped half a star and added it on to represent 0.5

Step 10
Since it was a magazine promotional poster we needed our poster to resemble one which would be seen in a magazine and therefore added a magazine company name near the bottom by the page numbers , also I have deleted the heart shape which I placed earlier because although it was elegant and appealing to looked more suited solely to the RnB genre and therefore some of our audience may like it but others may not . This time I used a magazine company Billboard since it caters for all different tastes in music, and therefore would bring the poster to a bigger audience allowing people who like other genres such as Hip-Hop to be enticed as well . Therefore I opened an image of the logo and removed the background and placed it on top of the poster however due to the logo being black it did not stand out and could not be seen since the bottom of the poster was also black therefore I changed the colour of the logo to white and wrote Limited Edition Issue therefore this will intrigue the audience and make it seem as a Must have album because the poster is mentioned in an exclusive one time only magazine .